2. Firstly, my magazine has a mutual house colour scheme and will
therefore appeal to both genders and allow my magazine to appeal
to a broader audience. Furthermore, this reflects the genre of the
magazine as I have used colours such as red, black and white and
these can also be seen in my competitive magazines of the same
genre like NME and Q. This is therefore a large selling point of my
magazine as it will allow my audience to identify what genre my
magazine belongs to, but also for them to establish a relationship
with the magazine.
3. Additionally, I have continued with the idea of the magazine being
multi-sex and this can be seen in the contents where there is a band
index which includes bands that are most likely to appeal to any
reader of this magazine. This signifies that my magazine will offer
something for every reader, and feed their desire for knowledge and
give them all the information they need. Moreover, the advertising
of exclusive interviews and content lures the audience into choosing
my magazine as it offers something that others cannot. This
promotes the star image of my magazine and how it stands
triumphant over its competitors and gets the most wanted content
for its eager readers.
4. As the target audience of my magazine is fairly young, I have ensured
that my magazine is in touching distance of the zeitgeist of social
media. I have done this buy creating a number of different ways for
readers to access the contents of the magazine such as on Facebook,
Twitter and YouTube. I have also created a website for my magazine
and this will allow regular readers to register as a member for the
chance to be e-mailed free monthly downloads. Also, the when
studying and looking into my target audience, I discovered that the
age range for my magazine was between the ages of 16-25. From
this, I denoted that the majority of people in this age bracket are
more than likely going to own a smart phone. I then took the choice
to make an app available for smart phones so that they can keep up
to date with the magazine and what is going on in the music industry
whilst on the go.
5. The articles in my magazine are also personal to the artist that I have
interviewed and have a heavy conversational tone. I have done this
so that the audience begins to create a personal relationship with
the interviewee as they feel as though they are the third person in
the conversation. Furthermore, have this comfortable and relaxed
tone means that the audience achieve their sense of escapism and
get the opportunity to let go of their daily struggles as they read into
and enjoy hearing about the lifestyles and performances from the
artists they love.
