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Pick n Pay Case study Monitoring period: 03 October- 09 October Criteria: SA mentions only | Only English comments Pick n Pay is not an existing or previous saidWot client Author : Bridgette Tsheole www.saidwot.com
Top 20 Companies According to you, Pick n Pay is on No 4 in their list of Top 20 companies. www.saidwot.com
But is this true online as well? To test this, we ran a 1 week demo on saidWot. www.saidwot.com
Said what? 162 people spoke about Pick n Pay in the space of a week. Majority was posted on social media www.saidwot.com
Online buzz www.saidwot.com
Feelings 30% negative versus 17% positive www.saidwot.com
Audience 60% 40% www.saidwot.com
Preferred platforms Talking, complaining and complimenting Pick n Pay happens mainly on Twitter. 161 1 www.saidwot.com
The Reach 150 000 people were exposed comments made about Pick n Pay. Pick n Pay customers have an average of 710 friends www.saidwot.com
Service More than 60 comments about service delivery. Majority negative www.saidwot.com
Branches Centurion Mall Daveyton Trade Route Mall www.saidwot.com
Branches Benmore Gardens & Greenstone Woodmead Paarl www.saidwot.com
The good…Response Time Good feedback on their response time for complaints on social media www.saidwot.com
The bad…Products Errrrr rotten Goodies… www.saidwot.com
Their response www.saidwot.com
Pick n Pay on twitter Active, engaged & involved www.saidwot.com
Pick n pay on facebook Almost 30 000 fans www.saidwot.com
The Outcome www.saidwot.com
Your thoughts? All the information in this case study was gathered using our own ORM tool, saidWot. Any suggestions, questions or queries, contact us! www.saidwot.com

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PnP case study

  • 1. Pick n Pay Case study Monitoring period: 03 October- 09 October Criteria: SA mentions only | Only English comments Pick n Pay is not an existing or previous saidWot client Author : Bridgette Tsheole www.saidwot.com
  • 2. Top 20 Companies According to you, Pick n Pay is on No 4 in their list of Top 20 companies. www.saidwot.com
  • 3. But is this true online as well? To test this, we ran a 1 week demo on saidWot. www.saidwot.com
  • 4. Said what? 162 people spoke about Pick n Pay in the space of a week. Majority was posted on social media www.saidwot.com
  • 5. Online buzz www.saidwot.com
  • 6. Feelings 30% negative versus 17% positive www.saidwot.com
  • 7. Audience 60% 40% www.saidwot.com
  • 8. Preferred platforms Talking, complaining and complimenting Pick n Pay happens mainly on Twitter. 161 1 www.saidwot.com
  • 9. The Reach 150 000 people were exposed comments made about Pick n Pay. Pick n Pay customers have an average of 710 friends www.saidwot.com
  • 10. Service More than 60 comments about service delivery. Majority negative www.saidwot.com
  • 11. Branches Centurion Mall Daveyton Trade Route Mall www.saidwot.com
  • 12. Branches Benmore Gardens & Greenstone Woodmead Paarl www.saidwot.com
  • 13. The good…Response Time Good feedback on their response time for complaints on social media www.saidwot.com
  • 14. The bad…Products Errrrr rotten Goodies… www.saidwot.com
  • 15. Their response www.saidwot.com
  • 16. Pick n Pay on twitter Active, engaged & involved www.saidwot.com
  • 17. Pick n pay on facebook Almost 30 000 fans www.saidwot.com
  • 18. The Outcome www.saidwot.com
  • 19. Your thoughts? All the information in this case study was gathered using our own ORM tool, saidWot. Any suggestions, questions or queries, contact us! www.saidwot.com