PnP case study

Pick n Pay Case studyMonitoring period: 03 October- 09 OctoberCriteria: SA mentions only | Only English commentsPick n Pay is not an existing or previous saidWot clientAuthor : Bridgette Tsheole www.saidwot.com

Top 20 Companies According to you, Pick n Pay is on No 4 in their list of Top 20 companies. www.saidwot.com

But is this true online as well? To test this, we ran a 1 week demo on saidWot. www.saidwot.com

Said what?162 people spoke about Pick n Pay in the space of a week. Majority was posted on social media www.saidwot.com

Online buzz www.saidwot.com

Feelings 30% negative versus 17% positive www.saidwot.com

Audience 60% 40% www.saidwot.com

Preferred platforms Talking, complaining and complimenting Pick n Pay happens mainly on Twitter. 161 1 www.saidwot.com

The Reach 150 000 people were exposed comments made about Pick n Pay. Pick n Pay customers have an average of 710 friends www.saidwot.com

Service More than 60 comments about service delivery. Majority negative www.saidwot.com

Branches Centurion Mall Daveyton Trade Route Mall www.saidwot.com

Branches Benmore Gardens & Greenstone Woodmead Paarl www.saidwot.com

The good…Response TimeGood feedback on their response time for complaints on social media www.saidwot.com

The bad…Products Errrrr rotten Goodies… www.saidwot.com

Their response www.saidwot.com

Pick n Pay on twitter Active, engaged & involved www.saidwot.com

Pick n pay on facebook Almost 30 000 fans www.saidwot.com

The Outcome www.saidwot.com

Your thoughts?All the information in this case study was gathered using our own ORM tool,saidWot.Any suggestions, questions or queries, contact us! www.saidwot.com

PnP case study

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