National Women’s DayCase studyReporting period:08 August – 10 August 2012Author- Zanele Mashimbye
Formalities All data within this report was gathered via saidWot. It is based on South African comments only. This case study was not compiled for a specific brand, but purely out of curiosity and a burning passion to showcase the impact of Online Reputation Management If you would like more information about saidWot, please contact us: www.saidwot.com/contact-us
Background We tracked an amount of 609 comments over a period of 3 days (08 – 10 August 2012) with regards to National Women’s Day. National Womens Day is an annual public holiday in South Africa on the of 9th August. This commemorates the national march of 20 000 women (all races and ages) on this day in 1956 to petition against legislation that required African persons to carry the "pass", special identification documents which restricted an Africans freedom of movement during the apartheid era.
Where did the conversation take placeConversations of the day were held online on2 different social networks. 481 Comments were posted on twitter. 128 Comments were posted on facebook.
The Reach• 609 people in the country commented on Women’s Day during the reporting period.• The cumulative brand reach is: R461 242 = 2 306 210 eyeballs overall.
ReputationThe overall reputation score is 2.40 / 5.0 A high number of comments (543) came in on the actual day, 9th August 2012.
Statistics Positive: 209 | Neutral: 389 Negative: 11 Majority of the comments were well wishes to South African women and the celebration of Team SA at the Olympics.
EventsAnnually there is a celebration held where the President gives a speech incelebration and commemoration of Women’s Day, the event is broadcast forthose who can’t attend.The theme for 2012 was: 56 years of women united against poverty, inequalityand unemployment. The commemoration of the National Women’s Day tookplace in Tshwane, Gauteng (Union Buildings) on 9 August 2012.
So what?• This case study was put together to see what people said and think about Women’s Day.• The categories were listed to show how many people still refer to the history of the day and how many people see it as just another public holiday.• Overall the day was celebrated, which proves that it is still a relevant topic in South Africa and the celebration of women is still alive till this day.
More information All information about the Soweto Fashion Week was gathered via our own ORM tool, saidWot. Links:www.twitter.comwww.facebook.comOther case studies can be found on:http://www.saidwot.com/about-saidwot/case-studies South Africa: United States: Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403 Email: firstname.lastname@example.org Email: email@example.com Web: www.saidwot.com