Halloween Case Study


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Halloween Case Study

  1. 1. Halloween Case Study Author: Etta Howell Monitoring period: 10 October – 31 October 2011
  2. 2. The formalitiesThis Case Study is based on English comments from around the world. It is based on a sample size of 15% of all the comments received between the 10th and 31st of October.This case study was not compiled for a specific brand, but purelyout of curiosity and a burning passion to showcase the impact of Online Reputation Management.If you would like us to do this for your brand, please contact us: www.saidwot.com/contact-us www.saidwot.com
  3. 3. Where were people “trick or treating”?9 768 comments on Social Media Platforms 4 197 articles on Websites and 86 articles on News Sites 210 articles on Blogs 23 Videos were posted 15 discussions on And 3 Wiki articles Forums www.saidwot.com
  4. 4. Said what? www.saidwot.com
  5. 5. Who was talking?More comments from adults about their own Halloween experience than their kids’ experience. I worked so hard on this costume! #excited The thing I love most about Halloween is the candy! www.saidwot.com
  6. 6. Who was listening? www.saidwot.com
  7. 7. Globally 15%60% 5% 10% 10% www.saidwot.com
  8. 8. How much was it worth?If Halloween were a company, they would have received free advertising to the value of $9 706 858 in 22 days. (and that’s only based on 15% of all comments made) The 14 303 comments were potentially seen by 381 820 034 individuals. www.saidwot.com
  9. 9. Loyalistswww.saidwot.com
  10. 10. Detractors www.saidwot.com
  11. 11. The costumes 9 406 people shared their costumes with over 21 158 653 people www.saidwot.com
  12. 12. Games take to the streetsAngry Birds costumes were popular amongst online fans. A Halloween version of the game was also created. www.saidwot.com
  13. 13. The parties1 641 people shared their party plans with 8 255 560 followers and fans. www.saidwot.com
  14. 14. Trick or Treat707 people went Trick of Treating online,generating over 2 047 060 impressions www.saidwot.com
  15. 15. Halloween campaigns The Google DoodleHalloween M&Ms www.saidwot.com
  16. 16. Halloween campaignsSavanna Dry Wal-Mart Specials Budweiser Halloween Bottle www.saidwot.com
  17. 17. More Information We have all the data and analysis available that went into writing this casestudy. If you are interested in receiving this, please contact us on the details below. If you want to know what is being said online about your brand, then contact us on the details below and we will gladly set up a demo account for you. South Africa: United States: Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403 Email: infosa@saidwot.com Email: infous@saidwot.com Web: www.saidwot.com www.saidwot.com