This document is a case study analyzing online conversations about Pick n Pay, a South African grocery store, over a one week period. It summarizes that 162 people posted about Pick n Pay on social media during this time, with 30% of comments being negative and 17% positive. The majority of discussions took place on Twitter and mentioned service issues. The case study evaluates Pick n Pay's online presence and response to social media feedback.

1. Pick n Pay Case study
Monitoring period: 03 October- 09 October
Criteria: SA mentions only | Only English comments
Pick n Pay is not an existing or previous saidWot client
Author : Bridgette Tsheole
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2. Top 20 Companies
According to you, Pick n Pay is on No 4 in
their list of Top 20 companies.
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3. But is this true online as
well?
To test this, we ran a 1 week demo on saidWot.
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4. Said what?
162 people spoke about Pick n
Pay in the space of a week.
Majority was posted on
social media
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5. Online buzz
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6. Feelings
30%
negative
versus
17%
positive
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7. Audience
60% 40%
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8. Preferred platforms
Talking, complaining and complimenting Pick n Pay
happens mainly on Twitter.
161
1
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9. The Reach
150 000 people were exposed comments made about Pick n Pay.
Pick n Pay customers have an average of 710 friends
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10. Service
More than 60 comments about service delivery.
Majority negative
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11. Branches
Centurion Mall
Daveyton
Trade Route Mall
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12. Branches
Benmore Gardens &
Greenstone
Woodmead
Paarl
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13. The good…Response Time
Good feedback on their response time for complaints on social media
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14. The bad…Products
Errrrr rotten Goodies…
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15. Their response
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16. Pick n Pay on twitter
Active, engaged & involved
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17. Pick n pay on facebook
Almost 30 000 fans
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18. The Outcome
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19. Your thoughts?
All the information in this case study was gathered using our own ORM tool,
saidWot.
Any suggestions, questions or queries, contact us!
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