Idols SA Season 8 Case Study

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A consideration of the social media presence of Idols season 8 contestants in South Africa.

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Idols SA Season 8 Case Study

  1. 1. Idols SA season 8Case studyAuthor : Bridgette Tsheole
  2. 2. Formalities This case study is based on a sample of comments received from South Africa only between the 9th and 24th of July. It is based on English comments gathered via saidWot. If you would like us to do this for your brand or for something you are passionate about, please contact us on: www.saidwot.com|infosa@saidwot.com
  3. 3. BackgroundEach year thousands of hopefuls enter Idols with the hope of becoming thenext South African star. Auditions are held in 3 provinces and people from all over South Africa are given a chance to audition and prove themselves….. Not many are lucky to make it far. Only 1 person will be crowned South Africa’s next Idol.
  4. 4. What was said?
  5. 5. Where did the conversation take place? 350 comments were posted on social media platforms: 332 18
  6. 6. Meet the judges Everyone has their favorite judge and different opinions towards each.
  7. 7. Wooden mic – The funny
  8. 8. Audience 59% 49%
  9. 9. Sentiment 185 118 46
  10. 10. The article that got people talking…http://www.news24.com/MyNews24/Idols-South-Africa-Glam-Sham-or-Scam-20120704
  11. 11. Some of the comments:
  12. 12. Some of the comments:
  13. 13. Social Media - The 9 Gentlemen NB: All profiles included are not the contestants personal accounts but idolsSA accounts Profiles which have not been included could not be found on Twitter.
  14. 14. Social Media -The 9 LadiesNB: All profiles included are not the contestant’s personal account but idolsSA accountsProfiles which have not been included could not be found on Twitter
  15. 15. And the winner is? Keep watching Idols SA on Mnet or Idols channel 199 on DSTV to see who will win this season.
  16. 16. More Information We have all the data and analysis available that went into writing this casestudy. If you are interested in receiving this, please contact us on the details below. For more case studies, visit http://www.slideshare.net/saidWot We are also eager to monitor and manage your online presence. Please contact us to set up a demo account for you. South Africa: United States: Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403 Email: infosa@saidwot.com Email: infous@saidwot.com Web: www.saidwot.com

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