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No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed KhanTwitter: @saeedwkhan, @onpmwww.OnProductManagement.net,[object Object],Copyright  © Saeed Khan  2011,[object Object]
It’s time to change how we think about Product Managers!,[object Object],No more Rock Stars No more Superheroes,[object Object],Copyright  © Saeed Khan  2010,[object Object]
No more superheroes - Creating Effective and Scalable Product Management Organizations
Why?,[object Object]
It’s good for our egos, but…,[object Object], it’s bad for our profession,[object Object]
Hiring the first PM,[object Object],Highly visible position,[object Object],Technical Strength,[object Object],Business Acumen,[object Object],Strategic Thinker,[object Object],Tactical Executioner,[object Object],Marketing Guru,[object Object],Etc. Etc. ,[object Object]
How successful could this person be?,[object Object]
But how do you scale the organization?,[object Object],?,[object Object]
Like this?,[object Object]
Is this even possible?,[object Object],Can you even hire a team like this?,[object Object],Is the whole greater than the sum of the parts?,[object Object],Is this really how any team scales?,[object Object]
One other factor to consider…,[object Object]
Some real world problems for Product Management organizations,[object Object]
Is this a problem?,[object Object],Long term planning vs. short term tactics,[object Object],Getting out of firefighting mode,[object Object]
Is this a problem?,[object Object],How to work in an Agile environment?,[object Object],Is the Product Manager the Product Owner?,[object Object]
Is this a problem?,[object Object],How to work with Marketing?,[object Object],Why don’t they just “get it”?,[object Object]
Is this a problem?,[object Object],Just getting outside the building!,[object Object],How do I gain market authority when I’m stuck at my desk?,[object Object]
And finally…,[object Object],  Truly managing the product across the product lifecycle,[object Object]
No more superheroes - Creating Effective and Scalable Product Management Organizations
So what’s the solution?,[object Object]
Stop talking about the Product Manager ,[object Object],Start talking about Product Management,[object Object]
It’s not part of Marketing,[object Object],It’s not part of Engineering,[object Object]
Product Management should be a department in your company with differentiated roles DEFINED and STAFFED for overall success,[object Object],(just like every other department),[object Object]
Specialized Roles for Specific Objectives,[object Object],Engineering,[object Object],Software Engineers,[object Object],Architects,[object Object],Project Managers,[object Object],Development Leads,[object Object],Database Architects,[object Object],User Interaction/Experience,[object Object],Quality Assurance,[object Object],	Etc.,[object Object],Sales,[object Object],Account Managers,[object Object],Named Account Managers,[object Object],Territory Managers,[object Object],Inside Sales Reps,[object Object],Sales Consultants,[object Object],Business Development ,[object Object],Direct Response,[object Object],	Etc.,[object Object]
What are those Product Management roles and how can they be defined?,[object Object]
The goal of Product Management,[object Object],To deliver measurable business results through product solutions that meet both market needs and company objectives.,[object Object],Don Vendetti - http://wp.me/pXBON-WE,[object Object]
Key Product Management Skills,[object Object],Marketing,[object Object],Strategy,[object Object],Forecasting,[object Object],Roadmaps,[object Object],Communication,[object Object],Pricing,[object Object],Partnerships,[object Object],Technology,[object Object],Planning,[object Object],Selling,[object Object],Management,[object Object],Copyright  © Saeed Khan  2010,[object Object]
Cross-Functional Responsibilities,[object Object]
    Sr. Mgmt,[object Object],    Presales,[object Object],Engineering,[object Object],    Support,[object Object],    Sales,[object Object],Marketing,[object Object],Market,[object Object],Technical,[object Object],Business,[object Object],Product,[object Object],Segmenting the roles,[object Object],Product Manager,[object Object]
    Sr. Mgmt,[object Object],    Presales,[object Object],Engineering,[object Object],    Support,[object Object],    Sales,[object Object],Marketing,[object Object],Market,[object Object],Technical,[object Object],Business,[object Object],Product,[object Object],Some are more technically focused,[object Object]
    Sr. Mgmt,[object Object],    Presales,[object Object],Engineering,[object Object],    Support,[object Object],    Sales,[object Object],Marketing,[object Object],Market,[object Object],Technical,[object Object],Business,[object Object],Product,[object Object],Some are more business focused,[object Object]
    Sr. Mgmt,[object Object],    Presales,[object Object],Engineering,[object Object],    Support,[object Object],    Sales,[object Object],Marketing,[object Object],Market,[object Object],Technical,[object Object],Business,[object Object],Product,[object Object],How should the roles be segmented,[object Object]
    Sr. Mgmt,[object Object],    Presales,[object Object],Engineering,[object Object],    Support,[object Object],    Sales,[object Object],Marketing,[object Object],Market,[object Object],Technical,[object Object],Product Manager,[object Object],Business,[object Object],Product,[object Object],Product Manager is business focused,[object Object],TechnicalProduct Manager,[object Object]
    Sr. Mgmt,[object Object],    Presales,[object Object],Engineering,[object Object],    Support,[object Object],    Sales,[object Object],Marketing,[object Object],Market,[object Object],Technical,[object Object],Product Manager,[object Object],Business,[object Object],Product Marketing Manager,[object Object],TechnicalProduct Manager,[object Object],Product,[object Object],Product Marketing can be added,[object Object]
    Sr. Mgmt,[object Object],    Presales,[object Object],Engineering,[object Object],    Support,[object Object],    Sales,[object Object],Marketing,[object Object],Market,[object Object],Solution Specialist,[object Object],Technical,[object Object],Product Manager,[object Object],Business,[object Object],Product Marketing Manager,[object Object],TechnicalProduct Manager,[object Object],Product,[object Object],Solution Specialist adds product depth,[object Object]
A scalable & effective team,[object Object],[object Object]
  Can scale organization (by adding people) across   products or product lines,[object Object],[object Object]
And the real reason you came to listen!,[object Object]
No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed Khanwww.OnProductManagement.netTwitter: @saeedwkhan, @onpm,[object Object],Copyright  © Saeed Khan  2011,[object Object]
No more superheroes - Creating Effective and Scalable Product Management Organizations

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No more superheroes - Creating Effective and Scalable Product Management Organizations

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Editor's Notes

  1. Take a look at this set of answers. What is the biggest barrier companies face in effectively executing on plans?