A quick and simple explanation of Product Management. You will get to know about What purpose a product manger serves, key attributes of a great product manager and what are the key responsibility areas of a Product Manager

1. Product Management - A Bird’s eye view
Mukesh Goswami

2. Know Your Coach
Mukesh Goswami
 Technology Geek passionate about SW product innovation
 A servant leader with 21 Years of experience
 Transforming People & organization by active Coaching &
Mentoring
gmukesh22
mgoswami22
mukesh.g@digigrapes.com
https://in.linkedin.com/in/gmukesh
+91 9910855211

3. The Context
 I am sure you all familiar with roles like developers, designers, testers
and even project managers. But what about Product managers?
 A lot of people are confused about this role and its contribution in
overall product success
 Through this session I will try to clear some air around this role and by
the end of this presentation you will be able to understand
• What is Product Management
• What purpose is served by a product manager
• What are the Attributes of a Great Product Manager
• Key Responsibility Areas of Product Manager
• Product Management – Deeper Insights

4.  Quite often Product is the only Business or the significant portion of the
business in itself and hence it needs to be managed just like a business
 Product Manager is the CEO of the Product
 Defines the Product Strategy
 Pick up the right tactical options
 Set a course for execution
 Product Manager is the Voice of Customer collaborating with Design,
Engineering, Marketing and Business teams
 Product Manager is like:
 A dam to a river - Influences (Controls) the direction, throughput and outcomes of the
collaborating teams
 Air, whose presence may not be noticed but the absence of the same may make every one
dysfunctional
What is Product Management

5. Purpose served by Product Manager
 Ensuring customer engagement by creating exceptional
customer value
 Ensuring Market Leadership by generating long term
competitive advantage
 Ensuring Business Viability by delivering year after year
profitability

6. Attributes of a Product Manager
 Strong sense of design –useful, usable, delightful
 Right balance of strategy & execution
 Ability to say NO - with justification
 Focus on numbers & ability to make sense out of numbers
 Tolerance to failure and ability to learn from failures

7. KRAs of a Product Manager
 Market Intelligence
 Data Intelligence
 UX / UI Design
 Product development
 Growth Management

8. Product Management – Deeper Insights
 Product Development
 Roadmap
 MVP definitions
 Beta Launch planning
 Growth Management
 Sales & Marketing support
 Product & Customer support
 Pricing and Packaging
 Market Intelligence
 Market segments
 Customer needs analysis
 Competitive landscape analysis
 Data Intelligence
 Data points collections
 Funnels analysis
 Cohort analysis
 UX / UI Design
 Information Architecture
 Storyboarding & Design
 Usability analysis

9. Trainings.. Workshops.. Consulting.. Coaching..
• Product Management
• Product Experience
• Product Engineering
• Agile Methodologies
• Digital Transformations
• Marketing Automation
www.digigrapes.com
trainings@digigrapes.com