What if hardware products were built using the same process that typically is used for software

1. Product Management in Pictures: If Hardware were built like Software

2. What was defined in the requirements

3. Alternatives proposed by Engineering

4. What the lead engineer spec’d out

5. What was scoped for manufacturing based on available budget

6. What was delivered by manufacturing

7. Comment from Head of Manufacturing “The final deliverable meets virtually all of the functions we committed to delivering at the start of this product cycle. If there is a need for better integration of the tools, we’ll get to that in next year’s model”

8. Comment from Product Management “Midway through the manufacturing process, we were told the handles were too small for all of the blades. Reordering new handles was not an option. We had a hard deadline and a fixed budget.

9. How it was messaged by Marketing Custom Crafted Tools for Camping and Outdoor Fun. Ingenious design and rugged reliability all delivered as a set of precision engineered tools in a beautiful embossed storage container

10. What was required What was delivered Ever seen this happen in your company?

11. Product Management in Pictures: If Hardware were built like Software