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Alcatel-Lucent Enterprise 2.0 Journey
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Alcatel-Lucent Enterprise 2.0 Journey

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My presentation for Enterprise 2.0 Summit 2012 (Paris) to be part of the session: …

My presentation for Enterprise 2.0 Summit 2012 (Paris) to be part of the session:

Models for the Social Business Transformation

Challenges and concepts for the social business transformation
Practical implications for the transformation and change management

Practice Talks and Discussion:
Nicolas Rolland
Social Prospective Director , Danone

Jerome Colombe
Head of Web Governance , Alcatel-Lucent

Na-Young Kwon
Chef de produit marketing, SharePoint, Microsoft

Sophie Planté
3DSwYm CEO, Dassault Systèmes

Moderator:
Luis Suarez
Social Computing Evangelist & Community Builder, IBM Spain

Published in Education , Technology
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  • 1. © Infoloisir.frCONNECT-COLLABORATE-CONTRIBUTETHE ALCATEL-LUCENT #E20 JOURNEYJerome Colombe - @sYsIpheEnterprise 2.0 Summit Conference 2012 – Paris (France) 1 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 2. ALCATEL-LUCENTREALIZING THE POTENTIAL OF A CONNECTED WORLD“ Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching people’s lives. We must innovate – and help our customers “ “ “ “ “ “ “ “ ” innovate – at the speed of ideas. Ben Verwaayen Chief Executive OfficerFAST • Headquarters: Paris, France • R&D Budget: €2.5 billion • Annual Revenues: approx. €16 billion • Active Patents Held: 27,900FACTS • Employees: 77,000 + • Patents Awarded in 2010: 2,400 • 130 countries • Nobel Prizes Won: 7 2 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 3. TRANSFORMATION IN LESS OF 2 YEARSOUR EQUATION: SIMPLE TRIGGERS A NEW GUY … … OLD WORDS TRANSPARENCY OPENNESS TRUST RESPONSABILITY Call Me Ben EXCELLENCE 3 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 4. #ENGAGE - PART OF OUR DNA 60000 PROFILES 4000 GROUPS 4 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 5. CONNECT-COLLABORATE-CONTRIBUTEFROM ADOPTION TO EFFECTIVE COLLABORATION TYPE OF COMMUNITYTYPOLOGY • Cross-organization, Business, Non professional oriented • Organic, Project, R&D, Technology related ORGANIZATIONCOMMUNITY • Community Manager full time (2 experts – animation and tools)MANAGEMENT • Advocates (20) et Group/Community owners INTERACTIONSUPPORT • Support done by CM, Advocates, Group owners and Users • Expert presence, Crowdsoursing principle 5 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 6. INTERACTIONS WITH USERS & COMMUNITIESNB: The name of the communities have been deleted for public release of this presentation 6 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 7. BEST PRACTICES ALU BENEFITSTHE SIDE OF LIGHT RESTRUCTURING THE INTERNAL COMMUNICATIONS - Review of the relevance of internal channels - Mainstreaming discussion and collaboration COMMITMENT IMPACTS TO CONVINCE AND HELP COLLEAGUES & - Organization of “Cafés Engage” in several countries USAGES - Birth of initiatives directly and only within “Engage” - Get help managed by advocates and users EMERGENCE OF CROWDSOURCING PRINCIPLES - Confirmation of existence and importance of experts - Use of expertise to start or amend ideas & documentation - Managers encourage to participate and get new ideas 7 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 8. RISKS AND PITFALSTHE DARK SIDE COPYCAT FORMER HABITS - Temptation to recreate / clone / migrate Intranet - Return of new silos (via group vs community) - Official versus UGC for communications BYPASS ORGANISATION DECISIONS TACTIC - Challenge all decisions made before & - Need of full transparency even on “sensitive” topics CHANGES - Express and questions on re-organizations QUESTIONNING IMPACTS FOR SOCIAL NETWORKING - Place of anonymous in the debate (representativeness) - Overload of information (expressing of feeling) - Outdated and unconcluded threads 8 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 9. ALCATEL-LUCENT #E20 PRINCIPLES? LEARN AS YOU GO ALONG© Honda 9 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 10. 10COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 11. ANNEXES 11 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 12. THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support 12 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 13. PROGRESSIVE & PRAGMATIC USAGESSOME EXAMPLES PASSION GET HELP PHOTOGRAPHY EMPLOYEE TO EMPLOYEE UNIVERSAL TOPIC SUPPORT • Theme of the month • CM|Advocates|Users on duty • Tips & Ideas • Café Engage • Amélie Poulain @ ALU! • Guidebook • Engage: the platform life ENGAGE INSIDE SUCCESS STORIES FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS DEVELOP WITH ENGAGE ENGAGEMENT • No governance • Email usage re-visited • Data visualization • Think Out Loud • Bell labs & R&D integration • Tagging and search • Unique Communications • Social Media Ninja channel (e.g. Earnings Q&A) • Sales & Marketing 13 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 14. NEW OPPORTUNITIESTHE POWER OF THE CONTENT (finally!) FOR COMMUNICATIONS | Perspectives • Integrate individual communications within the global one • Re-focus the importance of tagging and opting-in for individuals • Reduce the noise and bet on serendipity to spread up information • Community manager as new communication manager ORGANIZATIONS | Initiatives • Faster consideration of reality of the field • Influence of community in decision making • Review of Marketing-Communications “deliverables” • Advocates and Experts in front to help and support INNOVATIONS | Speed of ideas • “Fly our own jet” strategy • Integrate external collaboration within internal • Immediate success stories sharing • Integrate “Engage” within Bell Labs initiatives 14 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 15. INTERNAL SURVEY AFTER 1 YEARWHAT THINK OUR COLLEAGUES?71%EASIER 55% EASIER 60% EASIER CONNECT | Easier to be more aware of other ALU areas COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise … 15 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.