The presentation details lessons learned at Alcatel-Lucent on how to succeed with new business creation and venturing. The cookbook has been written based on past years of intrapreneurial boot camps and venturing at Alcatel-Lucent, with the purpose of detailing what approach to take if and when such activities would once again be funded within the firm.

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COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Rudi Broos
@rudibroos
Innovation Director, Bell Labs Belgium
A COOKBOOK FOR INTRAPRENEURIAL BOOT CAMPS
IN BIG CORPORATIONS

2. CEOS SAY INNOVATION IS MOST
IMPORTANT FACTOR FOR GROWTH
– FORBES 2011
INNOVATION IS A TOP PRIORITY
FOR BUSINESS – CEO SURVEY
- PWC 2013

3. INCREMENTAL INNOVATION ON
EXISTING PORTFOLIO
HIRE CONSULTANTS
BUY A STARTUP COMPANY
HANDPICK A TEAM THAT BUILDS
A NEW PRODUCT
ESTABLISH A CORPORATE
RESEARCH CENTER AND A
TECHNOLOGY TRANSFER OFFICE
….

4. DISRUPTIVE INNOVATION
TO SELL NEW PRODUCTS TO NEW
MARKETS/SPACES
ORGANISE AN INTRAPRENEURIAL BOOT
CAMP AMONG YOUR OWN EMPLOYEES
TO FUEL YOUR CORPORATE VENTURING
ORGANISATION (IN HOUSE INCUBATION)
AND FOSTER A COMPANY WIDE
INTRAPRENEURIAL CULTURE

5. INTRAPRENEURIAL BOOT CAMP
WITHIN A BIG CORPORATION
GRASSROOTS INNOVATION PROCESS
TAPPING INTO THE INNOVATIVE IDEAS OF
YOUR OWN ENTREPRENEURIAL EMPLOYEES
MULTIDISCIPLINARY TEAMS GET TRAINING
ON THE BASIC KNOWLEDGE AND SKILLS
NEEDED TO TURN RAW IDEAS INTO
VALIDATED BUSINESS PROPOSALS
AT THE END, TEAMS WILL GET TO
COMPETE AGAINST EACH OTHER IN A
DRAGON’S DEN-STYLE PITCH COMPETITION
TO A JURY AND TRY TO SECURE FUNDING
FOR AN INTERNAL START-UP

6. INVOLVE ALL HANDPICKED

7. HUNCH PROTOTYPE

8. MOVE THE NEEDLE CRUMBS

9. NEW PRODUCT NEW CULTURE

10. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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RUDI
BROOS

11. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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12. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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2006-2012
20+ SEASONS GLOBALLY
100+ BUSINESS PLANS
500+ EMPLOYEES IMMERSED IN
ENTREPRENEURSHIP
2 “VENTURES” SURVIVED (2015)

13. ANNO 2015
NEW INSIGHTS
LESSONS LEARNT
NEW TOOLS
NEW METHODOLOGIES
OTHER EXPERIENCES

14. AGILITY
FAILING FAST
LEAN STARTUP
PIVOTING
LEAN CANVAS
EFFECTUATION
DESIGN THINKING
MINIMUM VIABLE PRODUCT

15. STRATEGIC CHOICE
CORPORATE VENTURING (CEO)
HEADCOUNT - BUDGET - LOCATION
ENTREPRENEURIAL BEHAVIOUR
FOR EVERYONE
FACILITATE HUMAN RESOURCES
ACROSS DIVISIONS
POST BOOT CAMP
COMPANY-PERSONAL TIME
REWARD & RECOGNITION

16. INNOVATION
MANAGEMENT
LIFECYCLE

17. BOOT CAMP
INHOUSE INCUBATION

18. THE CHALLENGE
WHAT STRATEGIC ALIGNMENT
INSPIRING & CHALLENGING
WHO ALL
WHEN TIME-CONSTRAINED
TWICE A YEAR

19. “HOW MIGHT ALCATEL-LUCENT
MAKE ELECTRICAL CARS BETTER?”
“HOW MIGHT WE USE TELECOM
TO ASSIST PEOPLE WITH
ALZHEIMER?”
“HOW MIGHT WE SUPPORT
FINANCIAL INSTITUTES WITH THE
CURRENT SHIFT TOWARDS ON-
LINE BANKING?”

22. 2-20-20.000 RULE
2 SEASONS A YEAR
20 PROMISING IDEAS/SEASON
20.000 EMPLOYEES

23. INSPIRE2ACT
ALTA TALKS: GUEST SPEAKERS
33MINUTES: INSPIRATIONAL MOVIES
LINK TO ON-LINE SOURCES: TEDX TALKS, …
ORGANIZE LOCAL BRAINSTORMS
CREATIVE CONFIDENCE
CLUB DEFI: F2F SESSIONS WITH ALUMNI
LOCAL AMBASSADORS
FAIL CONFERENCE

24. COMMUNITY IDEATION
TRANSPARENT (ANONYMOUS)
INNOVATION MANAGEMENT SW
“SIMPLE” TEMPLATE
1 MONTH

25. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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26. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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PROBLEM
ABSTRACT
UNIQUE VALUE
PROPOSITION
COMPETITION
CUSTOMER
SEGMENT
IDEA OWNER / TEAM REVENUE STREAMS

27. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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PROBLEM ABSTRACT
UNIQUE VALUE
PROPOSITION
COMPETITION
CUSTOMER
SEGMENT
IDEA OWNER / TEAM REVENUE STREAMS

28. INDIVIDUAL QUOTATION & GROUP
DISCUSSION BASED ON PAPER
SUBMISSIONS
JURY SELECTS 10 BEST IDEAS
1 WEEK
FOUNDED FEEDBACK TO ALL
IDEA SHORTLIST

29. TEAM FORMATION
4-5 PERSONS
MULTI-DISCIPLINARY
CO-LOCATION
1 MONTH

30. BOTTOM-UP
FACILITATED
HAND-PICKED
IDEA OWNER DECIDES
TEAM FORMATION

34. YOU
MESSAGE
AUDIENCE DELIVERY
YOUR
STORY
YOUR
SLIDES
YOUR
PRESEN
TATION

35. IDEA OWNER PITCHES (LIVE)
JURY (LIVE) DELIBERATES
1 DAY
FOUNDED FEEDBACK TO ALL
TEAM SHORTLIST

36. COACHING
ELAPSED TIME: 2 MONTHS
F2F & OFF-SITE SESSIONS (1+3+3+1):
INTAKE/ DESIGN THINKING/ LEAN
CANVAS/ MVP/ DRY-RUN
MEET AND GREETS
OFF LINE COURSES
EXTERNAL & INTERNAL COACH
COMPANY TIME AND PERSONAL TIME

37. COACHING
5 X 5 PERSONS
COMPETITIVE COOPERATION
ENTREPRENEURIAL CULTURE
GIVE EACH TEAM 1.000 EURO, NO
QUESTIONS ASKED

39. 10 MINUTES WITH THE KEY ASK
JURY (+EXTERNAL) THAT IS EMPOWERED
WEBCAST TO ALL EMPLOYEES
AWARDS: BEST PITCH & AUDIENCE
FOUNDED FEEDBACK TO ALL: 1 WEEK
INFORMAL DRINK
THE PITCH

44. CORPORATE VENTURING
FREEDOM VS RED TAPE
CENTRALIZED OR DE-CENTRALIZED LOCATION
BALANCED RECOGNITION & REWARDING
HR STRUCTURE
PROJECT MANAGEMENT (UP TO 3 YEARS)

47. NEW PRODUCT NEW CULTURE

48. IT IS OK TO JOIN!
IT IS EVEN BETTER IF YOU JOIN
FAILURE IS AN OPTION

52. COPYRIGHT © 2015 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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RECIPE: INTRAPRENEURIAL BOOT CAMP FOR BIG CORPORATIONS
INGREDIENTS:
CEO Support. Culture. Maverick Attitude. Corporate Ventures. Money. Fun.
METHOD:
1. Put a challenge in the pan twice a year and pepper it strategically
2. Fry the entire company and stir the ideas for 2 months
3. Boil 5 teams during 2 months and spice it with some humor
4. Serve the nicely decorated plate to the jury
5. Get the bill signed
Star Rating: *****