Open IMU - Film case studies

OPEN IMU™ - FILM CASE STUDY

DYNAMIC SMART DISTRIBUTED LOCAL SOCIAL

FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD
OBJECTIVE
Promote the release of Family Guy Series 9 DVD and drive sales
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering video & photo galleries and another media
first to stimulate viral sharing
RESULTS
Average interaction rate: 25%
Average interaction time: 5 mins
Share completion: more than 15%
FEATURES
Countdown to DVD release
Video & Photo Gallery & Box set description
Media first! A viral/share mechanic was integrated. Upon
playing a video clip, after 10 seconds the video pauses and
prompts the user to add to Facebook to compete the view!

THIS IS OPEN LIMITED

This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.

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FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD
PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – GB LANGUAGE MEDIA PLAYER – TRAILER 1

MEDIA PLAYER – SOCAL TOOLS MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – SOCIAL MECHANIC

300 x 250 not to scale. Selected screens only



FOX HOME ENTERTAINMENT BOX SETS PROPOSAL
OBJECTIVE
Promote Fox HE DVD Box Sets and drive sales.
SOLUTION
media, delivering contextual content by Film and TV genre
FEATURES
Multiple Open IMU dynamic home screens – defined by content
genre
Social feeds
Mobile application
Media first! Add to wish list /viral mechanic. Users are prompted
to Add a Box Set to their personal Wish List and share to
Facebook…..a gentle nudge alerting their friends what they
want for Christmas!




Fox
HE
DVD
Box
Sets

“I
want
this
for
Christmas!”…..

CREATE
YOUR
OWN
WISH
LIST
HERE



6

PRE LOADER DYNAMIC PRE ROLL HOME SCREEN – FILM BOX SETS HOME SCREEN – TV BOX SETS

MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – ADD TO WISH LIST MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – SOCIAL MECHANIC




FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL
OBJECTIVE
Promote the release of Rise of the Apes DVD and drive sales
SOLUTION
media, delivering video & photo galleries and Live stream
FEATURES
Countdown to DVD release
Click to Buy or Add to basket (3rd party retailer integration)
Multiple languages
Live stream



8

FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL
DYNAMIC PRE ROLL 1 DYNAMIC PRE ROLL 2 DEFAULT HOME SCREEN – GB LANGUAGE HOME SCREEN – LIVE STREAM

MEDIA PLAYER – SOFT SUBTITLES MEDIA PLAYER – CHOOSE LANGUAGE MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – LIVE STREAM




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OPEN IMU™ INTELLIGENT MEDIA UNIT™

World’s best display advertising technology…. invented by This Is Open

TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivers the right content directly to people - through ad space & digital media

Guaranteed to create & maintain ongoing brand conversation and engagement

Simply put … this is ….

QUIETLY REDEFINING AD SPACE



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OPEN IMU™ WHAT MAKES IT SO EFFECTIVE?
•  Turns ads into intelligent content channels

•  Delivers content directly to users – not users to content

•  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average

•  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation

•  Dynamic content and functionality localisation – deliver different content to different places – simultaneously – from 1 creative

•  Traffic creative once & optimise one or all instances on the fly

•  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media

•  No technical integration required – no file size limitations

•  Leverage existing web assets and add any web functionality

•  Tested & approved by all major publishers – runs in standard, non-rich media, MPU placement

•  Real-time metrics that matter – customised to your campaign KPIs/requirements

•  Transparency on Impressions vs. Open IMU Views

•  Re-messaging re-invented – triggered by Open IMU engagement



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OPEN IMU™ INTELLIGENT CONTENT DELIVERY FROM 1 CREATIVE
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA
PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6

Open IMU™ - ORIGINS

VIDEO
?

Asset Management System
PHOTOS Global Edge Cache

MARKETS
1

AUDIO

2

3

///////////////////////////
TEXT

SCRIPT/ X
APPS

Deliver the right content – to the right place – at the right time…
Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE
Optimise the content experience in real-time



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OPEN IMU™ STANDARD MODULES / FUNCTIONALITY
300 X 250 not to scale. Selected screens only
•  Customised skin according to brand guidelines
•  Dynamic pre roll on loading

•  4 cell home screen

•  Open IMU™ dynamic media player:
–  Video/Photos/Text (Up to 10 videos and 30 photos)
- additional bundles available.
–  Media carousel module
–  Sort/filter component
–  Next video / replay / CTA / push to owned media / incentivise sharing
–  Integrated social media tools

•  Universal content sharing/distribution

•  Facebook Like and Twitter Follow

•  Social Media tools

•  Twitter/Facebook/ RSS feed module
•  Tiled content view
•  Dynamic external hyperlinks

•  Full screen module

•  Custom tracking
•  Embed code for owned media placements, e.g. Facebook and Brand
Website(s)

•  Ongoing content management and campaign optimisation
•  4TB global data allowance per month

•  24/7 monitoring
•  Full reporting
•  End of campaign analysis

•  Unlimited Bolts Ons – tailored to campaign KPIs



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OPEN IMU™ DYNAMIC FUNCTIONALITY BOLT-ONS
Social distribution incentives, e.g. share to unlock content, enter competition etc. Domain sensitive content – multiple / simultaneous content views
Owned media instances, e.g. Facebook pages, you tube channels, websites etc. Multiple content views – time stamped
Additional content packages – videos x 5 bundles / photos x 10 bundles Custom SWF integration, e.g. games, 3d engines
Additional data packages – GB / TB bundles User upload / download content – videos / photos / articles / audio /
Video integration – you tube / vimeo etc. coupons

Soft sub-titling – multi languages User content ratings

Multiple languages – user interface / content meta data Product linking (Plinking) – dynamic product linking to video time lines

Live video streaming Interactive video hot spots

Live event participation apps, e.g. user scoring during surfing comp. live stream Payment / subscription gateway

Live data visualisations, e.g. live telemetry, GPS track position Full screen – alternate view

Event countdown Auto full screen on interaction

Reminders / Alerts – SMS Custom formats and sizes

Calendar events – iCal, Google calendar, outlook Additional CMS training

Data capture – email / telephone number etc. Custom event tracking

Coupon / PDF – print, download Post click tracking – beacon / spotlight tracking

Registration / sign up / client’s CRM integration Mobile / Tablet apps hand off – iOS, Android, Win 7/8

Competitions QR Codes

Polls DR / Re messaging Open IMU™

Maps



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OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs

User re messaging trigger by Open IMU™ BRAND display media Users re messaged with contextual CONTENT & CALL TO ACTION
engagement. Defined ENGAGEMENT parameters set in Open IMU™ BRAND Defined by previous Open IMU™ BRAND display media interaction
display media. User interaction across engagement parameters triggers
Open IMU™ DR Performance display media



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•  Fulfill Performance KPIs inside Open IMU™
•  Register

•  Download brochure/article
•  Locate a dealer

•  Book a test drive
•  Add reminder to calendar

•  No disruption to the user journey



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•  Re messaging users who fulfill engagement
criteria with Performance led call to action:

•  Register

•  Download brochure/article

•  Buy / Add to basket
•  Time sensitive special offers

•  Add reminder to calendar

•  No disruption to the user journey



CONTACT DETAILS
THIS IS OPEN LIMITED PAUL MARAVIGLIA JOSHUA REX
57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR
SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com
W1F 7NW M +44 7919 397 740 M +44 7879 486 672
+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

Open IMU - Film case studies

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