the tweeting meeting                                        The Tweeting                                          Meeting ...
I was born in 28 B.G. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                ...
I was born in 28 B.G.                    Before Google ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursd...
I was born in 28 B.G.                                                Ruud Janssen, CMM                                    ...
#tweetingmeeting                                          • Corbin Ball, Corbin Ball Associates, USA                      ...
video courtesy of Elisa http://www.bit.ly/cloudcompany by Teemu Arina ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #Tweeti...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      9
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      10
focus on meetings & events ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012           ...
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      12
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
Practical tip # 1                                 People grow                               in the direction              ...
How many of you                          have checked in? ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThu...
Practical tip # 2                             People remember                          how you make them feel ©TNOC | 2012...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
How’s your social media skillset?          ©TNOC | 2011 | Ruud Janssen | www.tnoc.chThursday, 19 April 2012               ...
Recommended reading ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                  ...
SAPPhire Now©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012                     22
ask yourself before you begin:                what is your objective?                          “If you aim at nothing,    ...
ask yourself before you begin:                what is your objective?            “ tactics without strategy is the        ...
graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday...
1                                                                 graphic source: David Armano adapted by Ruud Janssen ©TN...
1      content                                                                 graphic source: David Armano adapted by Ruu...
1      content                                                                 2                                          ...
1      content                                                                 2                                          ...
1      content                                                                     2                                      ...
1      content                                                                     2                                      ...
1      content                                                                     2                                      ...
1      content                                                                     2                          continuity  ...
1      content                                                                     2                          continuity  ...
1      content                                                                     2                          continuity  ...
1      content                                                                     2                          continuity  ...
conversation                                                  leveraging                                                go...
personal communications objectives                          Market, World                                                 ...
internal communications objectives                                                          ‣ document knowledge          ...
customer communications objectives                          Market, World          customer                               ...
market communications objectives                           Market, World         market                                   ...
implementation:                          grow from your comfort zone slowly                                               ...
implementation:                    strength at one level can be leveraged to                    the next level            ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2011 | www.tnoc.ch   source = http://www.seekomega.com/wp-content/uploads/2011/09/image.pngThursday, 19 April 2012...
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      37
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
tactical elements            of social media ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 Apr...
implementation:                    each tool has it own strengths and                    weaknesses                       ...
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      41
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      42
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      43
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      44
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      45
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      46
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      47
Personal                                         Friend request your                                        address book c...
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      49
Organization         intelligence:                internal wikis and networks ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen |...
Community         intelligence:                community idea forums ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #Tweetin...
Market, World         intelligence:                community idea forums ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #Twe...
Market, World         intelligence:             analytics dashboards ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #Tweetin...
Market, World         intelligence:                conversation mining ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #Tweet...
Market, World         intelligence:                conversation mining ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #Tweet...
conversation                                                gobal market                                                 c...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012                                      ...
ask yourself before you begin:                what is your objective?                          “If you aim at nothing,    ...
tactical elements            of social media ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 Apr...
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      62
Chart: Organizations identify most important objectives for social media use for 2011                                     ...
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      64
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      65
Case study©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012                   66
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      67
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      68
©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012      69
©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012      70
Case study TEDxYouthday©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012                                71
Case study TEDxYouthday©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012                                72
Buy a                                Tweeting       Become an new          Meeting Book    MPI Finland member          + 2...
the tweeting meeting                                        The Tweeting                                          Meeting ...
the tweeting meeting           The Tweeting                             Book = € 29.50             Meeting                ...
Buy a                                                                                                                     ...
user generated content checklist                                                                                          ...
the tweeting meeting           The Tweeting                             Book = € 29.50             Meeting                ...
MPIfinland.org                          Kongressi Stand 125                          31 May - Event 2012                   ...
@ruudwjanssen                                                www.tnoc.ch ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #Twe...
EMEC 2012 post event video©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012                                   81
inspiration and (re)sources:  ‣www.tnoc.ch  ‣www.tnoc.posterous.com                                        ‣www.hub.olympi...
inspiration and (re)sources: ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012         ...
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The #TweetingMeeting Keynote at Kongressi2012 ruudwjanssen

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The Tweeting Meeting, SOCIAL MEDIA for meetings and events
Date: April 19, 2012 - 12:00pm - 1:00pm
Address: Finlandia-talo, Kongressi 2012 tapahtuman yhteydessä
City: Helsinki
Country: Finland

MPI Finland ry:n huhtikuun koulutustilaisuus ja jäsenten kevätkokous järjestetään Kongressi-tapahtuman yhteydessä, Finlandia-talolla torstaina 19.4.2012.

Aiheena: The Tweeting Meeting, SOCIAL MEDIA for meetings and events
Puhuja: Ruud Janssen, TNOC - The New Objective Collective

Syksyllä Ruudin pitämä sosiaalisen median workshop saa odotettua jatkoa, mutta toimii myös omana kokonaisuutenaan, mikäli workshop jäi sinulta väliin. Luento on englanninkielinen ja avoin kaikille Kongressi 2012 -kävijöille ilman erillistä ilmoittautumista. Muistathan rekiseröityä kuitenkin kävijäksi tapahtumaan.

Ruud Janssen (1970) lyhyesti:
Ruud Janssen on aloittanut uransa CONGREXissa, kansainvälisessä kongressitoimistossa ja toimii nykyjään yrittäjänä ja kouluttajana TNOC - The New Objective Collectivessa. Hän on aktiivinen jäsen sekä MPIssä että MSIssä (Meeting Support Institute) ja luennoi MPIn lisäksi aktiivisesti yliopistoissa ja alan tapahtumissa ympäri maailmaa. Ruudilla on koulutus sekä Hotel Management Schoolista Maastrichtista että Cornellin yliopistosta, School of Hotel Administrationsta. Hän on asunut useissa maissa ja puhuu sujuvasti neljää kieltä. Nykyinen kotikaupunki on Basel, Sveitsi.

Ilmoittaudu Kongressi 2012 tapahtumaan tästä.

Tervetuloa mukaan!

Ruud Janssen, CMM (1970) is serial entrepreneur specialised in bespoke new media and online collaboration at TNOC | The New Objective Collective. He is active as a trainer, facilitator and has co-founded Event Camp Europe and curator of TEDx events based in Arlesheim, Switzerland. He is a veteran Global Conference Organiser, Strategic Marketing Consultant and a social media digital nomad. He is one of the co-authors of The Tweeting Meeting and as an association leader he has completed a term on the International Board of Directors of MPI Meeting Professionals International as well as serving a chapter president for MPI in the Netherlands. His is currently on the board the Meeting Support Institute and Project Meeting Architecture. Besides his role as a jury member for the EIBTM World Wide Technology Watch, he is an emerging technologies speaker, MPI Global Accredited Trainer and serial entrepreneur at TNOC | The New Objective Collective and Amplixs Interaction Management.

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  1. 1. the tweeting meeting The Tweeting Meeting Social Media & Social Networks For Meetings & Events ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 1
  2. 2. I was born in 28 B.G. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 2
  3. 3. I was born in 28 B.G. Before Google ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 3
  4. 4. I was born in 28 B.G. Ruud Janssen, CMM @ruudwjanssen www.tnoc.ch ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 4
  5. 5. #tweetingmeeting • Corbin Ball, Corbin Ball Associates, USA • Terrance Barkan, Socialstrat, USA The Tweeting • Nisan Bartov, CongressMed, Israel Meeting • Shuli Golovinski, Newtonstrand, UK Social Media & Social Networks For Meetings & Events • Frank Martin Hein, Synthetron, Germany • IAEE (International Association of Exhibitions & Events), USA • Ruud Janssen,CMM, TNOC, Switzerland • Jennifer Jones, IALD (International Association of Lighting Designers), USA • Jessica Levin, Seven Degrees Communications, USA • Miguel Neves, IMEX Group, UK • Jeff Rasco, Attendee Management Inc., USA • JanVermeiren, NetworkingCoach, Belgium • Dennis von Ferenczy, amiando, Germany ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 5
  6. 6. video courtesy of Elisa http://www.bit.ly/cloudcompany by Teemu Arina ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 6
  7. 7. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 7
  8. 8. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 8
  9. 9. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 9
  10. 10. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 10
  11. 11. focus on meetings & events ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 11
  12. 12. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 12
  13. 13. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 13
  14. 14. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 14
  15. 15. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 15
  16. 16. Practical tip # 1 People grow in the direction of the questions they ask ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 16
  17. 17. How many of you have checked in? ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 17
  18. 18. Practical tip # 2 People remember how you make them feel ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 18
  19. 19. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 19
  20. 20. How’s your social media skillset? ©TNOC | 2011 | Ruud Janssen | www.tnoc.chThursday, 19 April 2012 20
  21. 21. Recommended reading ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 21
  22. 22. SAPPhire Now©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 22
  23. 23. ask yourself before you begin: what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 23
  24. 24. ask yourself before you begin: what is your objective? “ tactics without strategy is the noise before defeat ” sun tzu ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 24
  25. 25. graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  26. 26. 1 graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  27. 27. 1 content graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  28. 28. 1 content 2 graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  29. 29. 1 content 2 context graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  30. 30. 1 content 2 context 3 graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  31. 31. 1 content 2 context 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  32. 32. 1 content 2 context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  33. 33. 1 content 2 continuity context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  34. 34. 1 content 2 continuity context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  35. 35. 1 content 2 continuity context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  36. 36. 1 content 2 continuity context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 25
  37. 37. conversation leveraging gobal market community organisation personal elements of social media strategy ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 26
  38. 38. personal communications objectives Market, World personal ‣ build a personal brand Community ‣ generate leads ‣ build network value Organization ‣ keep informed ‣ establish expertise Personal ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 27
  39. 39. internal communications objectives ‣ document knowledge Market, World internal communicationsideas ‣ generate Community ‣ improve retention ‣ reduce costs ‣ identify leaders Organization ‣ communicate quickly Personal ‣ strengthen culture ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 28
  40. 40. customer communications objectives Market, World customer ‣ generate ideas communications ‣ build brand reputation Community ‣ gain referrals Organization ‣ energize enthusiasts ‣ cheap, fast research Personal ‣ reduce support cost ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 29
  41. 41. market communications objectives Market, World market communications ‣ increase visibility Community ‣ market intelligence ‣ competitor intelligence ‣ brand intelligence Organization ‣ crisis mitigation Personal ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 30
  42. 42. implementation: grow from your comfort zone slowly Market, World Community Organization Personal I can get my we can keep we could always OMG what if they feet wet it private pull the plug say something bad? ...but start listening at all levels now ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 31
  43. 43. implementation: strength at one level can be leveraged to the next level Market, World Community Organization Personal teams create and brand evangelists leaders ignite contextualize multiply and echo team messages to the message participation outside world everywhere ...but start listening at all levels now ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 32
  44. 44. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 33
  45. 45. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 34
  46. 46. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 35
  47. 47. ©TNOC | 2011 | www.tnoc.ch source = http://www.seekomega.com/wp-content/uploads/2011/09/image.pngThursday, 19 April 2012 36
  48. 48. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 37
  49. 49. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 38
  50. 50. tactical elements of social media ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 39
  51. 51. implementation: each tool has it own strengths and weaknesses fast followers, faster news shallow friends, noisy deep connections, viral private, slow building great control, unlimited content slow building, commitment ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 40
  52. 52. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 41
  53. 53. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 42
  54. 54. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 43
  55. 55. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 44
  56. 56. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 45
  57. 57. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 46
  58. 58. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 47
  59. 59. Personal Friend request your address book contacts Friend request Facebook/ Research contact’s Nice to hear from you! LinkedIn personal profile Let’s do lunch! recommendations Answer LinkedIn Follow up with requestor, Questions in your area of request friend connection expertise intelligence: social networks for lead generation ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 48
  60. 60. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 49
  61. 61. Organization intelligence: internal wikis and networks ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 50
  62. 62. Community intelligence: community idea forums ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 51
  63. 63. Market, World intelligence: community idea forums ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 52
  64. 64. Market, World intelligence: analytics dashboards ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 53
  65. 65. Market, World intelligence: conversation mining ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 54
  66. 66. Market, World intelligence: conversation mining ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 55
  67. 67. conversation gobal market community organisation listening broadcasting [intelligence] personal [advertising] elements of social media strategy ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 56
  68. 68. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 57
  69. 69. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 58
  70. 70. ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 59
  71. 71. ask yourself before you begin: what is your objective? “If you aim at nothing, you’ll hit it every time” zig ziglar ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 60
  72. 72. tactical elements of social media ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 61
  73. 73. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 62
  74. 74. Chart: Organizations identify most important objectives for social media use for 2011 ! ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting !Thursday, 19 April 2012 63
  75. 75. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 64
  76. 76. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 65
  77. 77. Case study©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 66
  78. 78. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 67
  79. 79. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 68
  80. 80. ©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 69
  81. 81. ©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 70
  82. 82. Case study TEDxYouthday©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 71
  83. 83. Case study TEDxYouthday©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 72
  84. 84. Buy a Tweeting Become an new Meeting Book MPI Finland member + 2 free during #Kongressi2012 implementation and get a free copy of checklists the book©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 73
  85. 85. the tweeting meeting The Tweeting Meeting Social Media & Social Networks For Meetings & Events ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 74
  86. 86. the tweeting meeting The Tweeting Book = € 29.50 Meeting Social Media & Social Networks also available as PDF or e-book = € 9.50 For Meetings & Events Ruud Janssen @ruudwjanssen www.tnoc.ch ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 75
  87. 87. Buy a Tweeting Social Media Menu Meeting Book Starters (Creating a social media presence) Linkedin Company Profile + 2 free implementation Individual/Organisational: Organisational* Privacy issues: Almost None Benefits: Recognition, SEO, potential followers, HR links Challenges: Maintenance, can be hijacked checklists Resources needed (time, technology, people): 4 hours/year, basic level Data needed: Logo, official company info/bio and detailed list of services/products cial KPI: external followers (clients & fans) recommendations for services Best Practice example: Project Management Institute (http://www.linkedin.com/company/11352) Facebook Page Individual/Organisational: Organisational* Privacy issues: Almost None Benefits: Recognition, SEO, creation of fan base, interaction Challenges: Must be monitored, hard to gain fans Resources needed (time, technology, people): 8 hours/year, basic level with image manipulation Data needed: Logo, official company info/bio, images encouraged cial KPI: Number of fans and interaction with fans (likes and comments) Best Practice example: European Commission (http://www.facebook.com/EuropeanCommission) Twitter Profile Individual/Organisational: Either Privacy issues: Almost None Benefits: Recognition, SEO, real-time interaction Challenges: Must be monitored continuously, can be abused, lack of action can be detrimental Resources needed (time, technology, people): 2 hours (setup), 2 hours/week (management), intermediate level Data needed: Logo, short company Bio, custom backdrop optional KPI: Followers and mentions Best Practice example: Action Fraud UK (http://twitter.com/actionfrauduk) Mains (Developing your social media presence) Linkedin Groups Participation Individual/Organisational: Individual Privacy issues: Depends on content/comments shared Benefits: Become commentator, Demonstrates topic knowledge, good visibility, can influence decision makers©TNOC | 2011 | www.tnoc.ch Challenges: Resource heavy, can attract negative comments, fine line between 1 Copyright: @miguelsevenThursday, 19 April 2012 76
  88. 88. user generated content checklist Buy a Tweeting Meeting Book C.ch w.TNO d by ww powere event | & hybrid r live t at you conten + 2 free erated user gen list | enabling Check ounts p acc cess?) S et u implementation red ac Fi (s ponso ) ee Wi- p blog ffing ! Fr r grou ts Sta acco unts o ) n elemen set up Checklist |log (bling user gen kr Groups, Picasa uctio ! B ena ent hybrid erated content at your live & Flic Prod checklists g( the ev nd dra w sharin ! Invitations and atte nda ckin to es) event | powered by www.TN Web s ite rest a Photo o chence sharing OC.ch Event d inte ! entbrite, (Ev Amiandls t Evite, ok Plac too o, cebo Socializ Content development ! ns to buil cation Linkedin-event)owalla, F o lo a r, Facebook, vitatio ! Ge are, G m, ent in estrea ! Ev s (Fours qu .tv, Liv ! Before the event (pre -load information if att endee ! Social media Ustream possible) ideo ( chairperson (passionate,baffable, Live ver,, a ustin.tv) a good writ ! J connector, an onli er, Tw u s) g V.com m ! Blo extremely hard working itter, Yam ne leader, ,and BlogT w ! Pick one tag name logging ing (T ) kBox to use across all icro-b -blogg oo, To site) applications and promo ! M Micro ! On camera interviewer(S pringd o sharing te it everywhere (Websit e, g ! tool for qui ide confirmations, badges, sharin ing er v Photo video inteideo ws g and/ or oth ck ongoing live V rvie blo g slides, videos, photos, presentation holding ! iews ub e et up handouts, post event o inte rv ! , YouT ting s e vide V eo odcas surveys) ! Liv orts ! Bloim r(s) to report d/or p gge yer an on live event sessions w rep eo sho dio pla full ily vid ns ! Au o post ! Photograph people ! Da sessio ! Audio and videaring site t and write down their nam eo of h o editor to edit, encode, and company to be able e nd vid t V ideo s upload to share the content with ! A udio a s and pos! comments to ses s ession , to ol sions Link edin, them during d.com Lanyr ion tool)Be e chat book, e chat lace ( ! Liv ginning convtersationce g (Fa ! Liv tion p abora t workin .) ! Use names as much rega coll cial ne ble etc.. age 1 of 2 as possible in blog posts, nt agg om, Online ! So event p photos, and videos Conte bs.c ! Reasonseto g, Patha ate erated content a t your ! ote , Twu Le bu particip r gen (topics, FAQ ’s and Evern controversies / enabling use t debate issues) ! Tag everything with the eve g|C hecklis nt’s tag name en | TN OC Blo (#hashtag) u dwjanss ! Col lect blogs and user M | @ru en, CM accounts of attendees (sh d Janss ow h | Ruu | www.T NOC.c available content or pro | TNOC vide ©2011 incentive) ! Give top content cre ators prime placement on blog and/or event Web site ©2011 | TNOC | www.TNO C.ch | Ruud Janssen, CMM | @ruu dwjanssen | TNOC Blog | Chec klist enabling user generated content at your event page 2 of 2©TNOC | 2011 | www.tnoc.chThursday, 19 April 2012 77
  89. 89. the tweeting meeting The Tweeting Book = € 29.50 Meeting Social Media & Social Networks also available as PDF or e-book = € 9.50 For Meetings & Events Ruud Janssen @ruudwjanssen www.tnoc.ch ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 78
  90. 90. MPIfinland.org Kongressi Stand 125 31 May - Event 2012 Mike vd Vijver ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 79
  91. 91. @ruudwjanssen www.tnoc.ch ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 80
  92. 92. EMEC 2012 post event video©TNOC | 2012 | www.tnoc.chThursday, 19 April 2012 81
  93. 93. inspiration and (re)sources: ‣www.tnoc.ch ‣www.tnoc.posterous.com ‣www.hub.olympics.org ‣www.interactivemeetingtechnology.com ‣www.wordpress.com ‣www.scribd.com ‣www.ted.com ‣www.twitter.com ‣www.mpiweb.org ‣www.twubs.com/tnoc ‣www.flickr.com Twitter # hashtags to search ‣innovationinsight ‣#TweetingMeeting ‣bit.ly/cloudcompany ‣#mpi ‣www.hootsuite.com ‣#eventprofs ‣www.bluewiremedia.com.au ‣#eventcampeu ‣www.posterous.com ‣#tnoc ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 82
  94. 94. inspiration and (re)sources: ©TNOC | 2012 | www.tnoc.ch | @ruudwjanssen | #TweetingMeetingThursday, 19 April 2012 83

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