1. Hybrid events combine in-person and virtual elements to create unique experiences for participants in different locations.
2. Organizers have more options to engage participants by drawing on the strengths of in-person and online events.
3. Familiarity with the building blocks of hybrid events, including spaces, audiences, and technologies, helps organizers plan successful hybrid experiences.
The document discusses strategies for the European Society for Organ Transplantation's (ESOT) online education channel. It considers creating extensions to their existing website using content management systems or learning management systems, or launching a new learner-centric online learning channel. The preferred option is to launch a learner-centric channel focused on easy learning, administration, and authoring, as well as instructional design, to deliver educational innovation for learners and educators.
Internet SOciety Asia Pacific chapter workshop by TNOC #ISOCbali2013 #IGF2013Ruud Janssen, DES, CMM
This document summarizes the agenda for the #ISOCbali13 workshop on October 20, 2013 in Bali, Indonesia. The workshop brought together Internet Society chapters from the Asia Pacific region. The agenda included welcome and introductions, breakout sessions on effective chapter management topics in "fishbowl" discussion format, lunch, more fishbowl sessions in the afternoon, a solution sharing period, and a closing dinner. Discussion topics in the fishbowls included chapter funding, events, communications, and leadership. The document provides the full agenda schedule and procedures for the fishbowl discussion sessions.
The document analyzes an article from 2006 where Gartner claims that Apple should quit the hardware business and license the Mac operating system to Dell instead. Gartner argues this would be Apple's best path for long-term success as increasing component costs and pressure to lower prices make the hardware business difficult to sustain profitably. Licensing macOS to other manufacturers like Dell could help Apple focus on software while still reaching more users through diverse hardware offerings.
The document discusses eBay's use of hybrid meetings, called European Team Briefs (ETBs), to connect its employees across 14 offices in 13 European countries. The ETBs started as weekly emails with video but evolved to include live, hour-long videoconferences. They allow colleagues to interact face-to-face and virtually. The ETBs have become popular among employees for sharing useful information, fostering interaction across locations, and setting the weekly tone. They demonstrate how hybrid events can help large multinational companies improve communication over long distances.
Meeting pros are from Mars, Attendees are from Venus; hybrid techniques prese...Ruud Janssen, DES, CMM
This slide deck courtesy of Samuel J Smith Interactive Meetings Technology.
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences.
Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar.
Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183
Hybrid Session description:
When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.
Learner Outcomes:
1) Use techniques that organizers and attendees agree make for remarkable hybrid events
2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
Speakers:
Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial
See all the coverage
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
The document discusses strategies for the European Society for Organ Transplantation's (ESOT) online education channel. It considers creating extensions to their existing website using content management systems or learning management systems, or launching a new learner-centric online learning channel. The preferred option is to launch a learner-centric channel focused on easy learning, administration, and authoring, as well as instructional design, to deliver educational innovation for learners and educators.
Internet SOciety Asia Pacific chapter workshop by TNOC #ISOCbali2013 #IGF2013Ruud Janssen, DES, CMM
This document summarizes the agenda for the #ISOCbali13 workshop on October 20, 2013 in Bali, Indonesia. The workshop brought together Internet Society chapters from the Asia Pacific region. The agenda included welcome and introductions, breakout sessions on effective chapter management topics in "fishbowl" discussion format, lunch, more fishbowl sessions in the afternoon, a solution sharing period, and a closing dinner. Discussion topics in the fishbowls included chapter funding, events, communications, and leadership. The document provides the full agenda schedule and procedures for the fishbowl discussion sessions.
The document analyzes an article from 2006 where Gartner claims that Apple should quit the hardware business and license the Mac operating system to Dell instead. Gartner argues this would be Apple's best path for long-term success as increasing component costs and pressure to lower prices make the hardware business difficult to sustain profitably. Licensing macOS to other manufacturers like Dell could help Apple focus on software while still reaching more users through diverse hardware offerings.
The document discusses eBay's use of hybrid meetings, called European Team Briefs (ETBs), to connect its employees across 14 offices in 13 European countries. The ETBs started as weekly emails with video but evolved to include live, hour-long videoconferences. They allow colleagues to interact face-to-face and virtually. The ETBs have become popular among employees for sharing useful information, fostering interaction across locations, and setting the weekly tone. They demonstrate how hybrid events can help large multinational companies improve communication over long distances.
Meeting pros are from Mars, Attendees are from Venus; hybrid techniques prese...Ruud Janssen, DES, CMM
This slide deck courtesy of Samuel J Smith Interactive Meetings Technology.
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences.
Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar.
Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183
Hybrid Session description:
When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.
Learner Outcomes:
1) Use techniques that organizers and attendees agree make for remarkable hybrid events
2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
Speakers:
Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial
See all the coverage
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
2013EIBTM Knowledge & Networking - Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Stream: The Fresh Conference Track
20 Nov 2013, 13:00 - 14:30 Conference Room 5.1
Language: English
The technical and production challenges of a Hybrid Meeting are massive. How much can we afford to do for an audience that expects not to pay, or to pay little? Getting them involved is crucial, yet seems to be a bit of a nightmare. Even a separate sound technician needs to be an addition for a good on-line experience. The internet is not controllable, the speakers are nervous enough without complications for the on-line audience... What can we do, what is realistic, what can we afford?
Join this session for a set of case-based tips, stories and experience plus a behind the scenes look at the EIBTM/FRESH hybrid effort.
Hybrid event platform - Meelap infotech servicesHarriet Davis
In today's rapidly evolving digital landscape, the concept of events has transformed significantly. With the emergence of hybrid event platforms, the boundaries between physical and virtual gatherings have blurred, offering a unique experience that combines the best of both worlds.
virtual conferences have emerged as a powerful alternative to traditional in-person gatherings. Leveraging advancements in technology, virtual conferences enable individuals from around the globe to connect, collaborate, and share knowledge without the constraints of physical location. This essay explores the key features, benefits, and uses of virtual conferences, highlighting their transformative potential in various fields.
unleashing-the-power-of-hybrid-events-transforming-the-future-of-engagement.pdfHarriet Davis
Hybrid events combine both in-person and virtual elements to allow global participation. They offer benefits like increased reach, cost savings, and enhanced engagement. Successful hybrid events integrate technology seamlessly, tailor content for all attendees, and incorporate interactive sessions. Case studies show hybrid events work for conferences, product launches, and corporate meetings. Hybrid events transform engagement by connecting physical and virtual audiences.
Virtual events are digital gatherings that leverage technology to bring people together in a virtual environment. They serve as a powerful alternative to in-person gatherings, enabling participants to connect, collaborate, and engage from the convenience of their computers or mobile devices.
Mastering Hybrid Events: A Comprehensive Guide for Success.pptxJohnKMuller
Discover the ultimate path to triumph in event hosting. Our comprehensive guide empowers you with expert strategies and insights to flawlessly navigate the realm of hybrid events, ensuring seamless engagement and resounding success. Whether you're new to the concept or a seasoned organizer, this guide is your key to mastering the art of blending in-person and virtual experiences for an unforgettable event journey.
Discover the dynamic world of hybrid events, where physical and virtual seamlessly merge to create engaging experiences for attendees worldwide. Explore the benefits, features, and future potential of this transformative event approac
The complete guide to hosting a virtual eventHubilo
What you'll get in this ebook? About Virtual Events & it's Types Hosting and Presenting a Virtual Event Going Virtual During Crisis Times Pricing your Virtual Event Myths & Lies about Virtual Events
The evolution of technology has transformed the way events are organized, paving the way for the rise of virtual events. Freelancing in virtual event planning has become a sought-after skill, offering an exciting opportunity to create memorable and impactful experiences in the digital realm. From business conferences and workshops to virtual parties and webinars, skilled virtual event planners play a pivotal role in orchestrating seamless and engaging online gatherings. In this blog, we'll explore the realm of freelancing in virtual event planning, delve into its significance in the modern landscape, and provide insights into how you can harness this skill to carve out a successful freelancing career.
Everything you need to know about hybrid eventsJohn Peterson
Hybrid events are becoming increasingly popular among event organizers as they are considered beneficial to the attendees and organizers alike. They combine the in-person component with an online experience in an event, and the face-to-face and online interactions maximize the effectiveness of the hybrid events. Read more https://bit.ly/31SQt7u
Virtual trade shows are organized gatherings of companies and brands within an industry. Virtual trade shows are entirely hosted online. The organizer creates a landing page for the trade show and promotes it to the public. To access the event’s content, visitors can register. Then, you can stream the content live or prerecord it and stream it as video-on-demand. In addition, virtual trade shows offer a variety of engagement tools, including sponsor booths and chat rooms that allow visitors to connect with brand representatives. These events can be intimate Q&A sessions or large-scale international conferences.
The Rise of Hybrid Events and Enhanced Engagement.pdfThe Thandur
Hybrid events, which seamlessly blend virtual and in-person elements, have emerged as a dynamic and versatile solution to meet the evolving needs of audiences in a rapidly changing world.
Enhancing Attendee Engagement with Innovative PlatformsJohnKMuller
In the fast-paced realm of event management, the key to success lies in the ability to captivate and engage attendees. With the evolution of technology, innovative event platforms have emerged as the driving force behind creating memorable and impactful experiences.
Personalized Hybrid Events Platform.pptxHarriet Davis
The rise of Personalized Hybrid Events Platforms is transforming the event industry. By combining the best of virtual and in-person experiences, these platforms offer unprecedented levels of personalization and engagement. Event organizers and businesses should consider adopting this technology to stay competitive and meet the evolving expectations of their audiences.
This document describes a virtual events platform that allows for localization into multiple languages. Key features include allowing attendees to select their preferred language during registration or change it during the event. Event organizers can localize content, surveys, and navigation elements. Currently 12 languages are supported. The benefits are reaching global audiences through a single event and improving comfort for foreign attendees by providing their native language.
At Ben FZE, we know that time-to-market is critical and therefore, complement the technical aspects of our high-performance products with world-class expertise and exceptional customer service. We work closely with our customers to ensure that the cost and time of development is as low as possible. Because communications networks are so mission critical, our best of the breed solutions that goes into networking equipment live up to high standards of reliability, availability and serviceability."For questions that match your specific needs, access the link below" Our Solutions
Summary of Key Points: Virtual meetings have evolved into a pivotal tool, offering flexibility, cost-efficiency, and global connectivity. They've redefined collaboration, enabling efficient communication across borders and time zones.
Looking Ahead: The future of virtual collaboration holds immense promise, with advancements in technology fostering more immersive and inclusive experiences. Embracing these changes will continue to reshape how we work and interact globally.
Embrace Innovation and Adaptability: To thrive in this evolving landscape, it's crucial to embrace innovation, continually adapt to emerging technologies, and cultivate a culture of openness and inclusivity in virtual collaborations.
Thank You: Thank you for exploring the diverse facets of virtual meetings. Let's embark on this exciting journey towards a more connected and collaborative future!
This document summarizes a proposal for hosting a hybrid medical conference. It recommends using an asynchronous hybrid model combining in-person and virtual attendance. Electronic meeting systems would allow virtual participants to engage through anonymous questions and feedback. Continuing medical education credits could be awarded by having virtual attendees complete feedback surveys on sessions. A hybrid approach could reduce costs while increasing attendance, membership, and sponsorships from a wider range of companies. Overall, the hybrid conference is projected to cost $15,000-$18,000 but generate over $885,000 in profit from increased virtual attendance and sponsorships.
The document discusses the strategic imperative for cloud meetings and team collaboration services in the hybrid work environment. Key points include:
- The transition to hybrid work has increased demand for flexible work solutions that enable effective communication, collaboration, and connection regardless of location.
- Advanced cloud meetings and team collaboration services are critical for business success by driving employee engagement and powering excellent customer experiences.
- Solutions must support diverse work modes and provide connectivity, experience, and meeting equity for both in-person and remote participants. Innovation is needed to support new use cases and address issues like meeting fatigue.
This document appears to be notes and agenda items from a multi-day meeting focused on mapping out a roadmap for 2018. It includes sections on introductions, expectations, breakout group discussions on topics like sales and revenue, and an itinerary listing activities like workshops and silent karaoke. The goal seems to have been setting strategic priorities and directions for the upcoming year through collaborative exercises and discussions among the attendees.
- 4 factors have shaped changes for 2016 sales effectiveness: market changes, sales impact study, client wants analysis, and 3 key focus areas for change.
- Operational effectiveness changes include focusing on transient and group & meeting accounts, analyzing account potential, and structuring sales teams.
- The meetings industry is seeing consolidation as it shifts partly online, with Cvent being acquired by Vista which may combine it with Lanyon in the future.
- IHG Europe's sales focus for meetings includes growing group revenue 14%, utilizing account teams, and establishing its brands through events like IHG EXPO.
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2013EIBTM Knowledge & Networking - Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Stream: The Fresh Conference Track
20 Nov 2013, 13:00 - 14:30 Conference Room 5.1
Language: English
The technical and production challenges of a Hybrid Meeting are massive. How much can we afford to do for an audience that expects not to pay, or to pay little? Getting them involved is crucial, yet seems to be a bit of a nightmare. Even a separate sound technician needs to be an addition for a good on-line experience. The internet is not controllable, the speakers are nervous enough without complications for the on-line audience... What can we do, what is realistic, what can we afford?
Join this session for a set of case-based tips, stories and experience plus a behind the scenes look at the EIBTM/FRESH hybrid effort.
Hybrid event platform - Meelap infotech servicesHarriet Davis
In today's rapidly evolving digital landscape, the concept of events has transformed significantly. With the emergence of hybrid event platforms, the boundaries between physical and virtual gatherings have blurred, offering a unique experience that combines the best of both worlds.
virtual conferences have emerged as a powerful alternative to traditional in-person gatherings. Leveraging advancements in technology, virtual conferences enable individuals from around the globe to connect, collaborate, and share knowledge without the constraints of physical location. This essay explores the key features, benefits, and uses of virtual conferences, highlighting their transformative potential in various fields.
unleashing-the-power-of-hybrid-events-transforming-the-future-of-engagement.pdfHarriet Davis
Hybrid events combine both in-person and virtual elements to allow global participation. They offer benefits like increased reach, cost savings, and enhanced engagement. Successful hybrid events integrate technology seamlessly, tailor content for all attendees, and incorporate interactive sessions. Case studies show hybrid events work for conferences, product launches, and corporate meetings. Hybrid events transform engagement by connecting physical and virtual audiences.
Virtual events are digital gatherings that leverage technology to bring people together in a virtual environment. They serve as a powerful alternative to in-person gatherings, enabling participants to connect, collaborate, and engage from the convenience of their computers or mobile devices.
Mastering Hybrid Events: A Comprehensive Guide for Success.pptxJohnKMuller
Discover the ultimate path to triumph in event hosting. Our comprehensive guide empowers you with expert strategies and insights to flawlessly navigate the realm of hybrid events, ensuring seamless engagement and resounding success. Whether you're new to the concept or a seasoned organizer, this guide is your key to mastering the art of blending in-person and virtual experiences for an unforgettable event journey.
Discover the dynamic world of hybrid events, where physical and virtual seamlessly merge to create engaging experiences for attendees worldwide. Explore the benefits, features, and future potential of this transformative event approac
The complete guide to hosting a virtual eventHubilo
What you'll get in this ebook? About Virtual Events & it's Types Hosting and Presenting a Virtual Event Going Virtual During Crisis Times Pricing your Virtual Event Myths & Lies about Virtual Events
The evolution of technology has transformed the way events are organized, paving the way for the rise of virtual events. Freelancing in virtual event planning has become a sought-after skill, offering an exciting opportunity to create memorable and impactful experiences in the digital realm. From business conferences and workshops to virtual parties and webinars, skilled virtual event planners play a pivotal role in orchestrating seamless and engaging online gatherings. In this blog, we'll explore the realm of freelancing in virtual event planning, delve into its significance in the modern landscape, and provide insights into how you can harness this skill to carve out a successful freelancing career.
Everything you need to know about hybrid eventsJohn Peterson
Hybrid events are becoming increasingly popular among event organizers as they are considered beneficial to the attendees and organizers alike. They combine the in-person component with an online experience in an event, and the face-to-face and online interactions maximize the effectiveness of the hybrid events. Read more https://bit.ly/31SQt7u
Virtual trade shows are organized gatherings of companies and brands within an industry. Virtual trade shows are entirely hosted online. The organizer creates a landing page for the trade show and promotes it to the public. To access the event’s content, visitors can register. Then, you can stream the content live or prerecord it and stream it as video-on-demand. In addition, virtual trade shows offer a variety of engagement tools, including sponsor booths and chat rooms that allow visitors to connect with brand representatives. These events can be intimate Q&A sessions or large-scale international conferences.
The Rise of Hybrid Events and Enhanced Engagement.pdfThe Thandur
Hybrid events, which seamlessly blend virtual and in-person elements, have emerged as a dynamic and versatile solution to meet the evolving needs of audiences in a rapidly changing world.
Enhancing Attendee Engagement with Innovative PlatformsJohnKMuller
In the fast-paced realm of event management, the key to success lies in the ability to captivate and engage attendees. With the evolution of technology, innovative event platforms have emerged as the driving force behind creating memorable and impactful experiences.
Personalized Hybrid Events Platform.pptxHarriet Davis
The rise of Personalized Hybrid Events Platforms is transforming the event industry. By combining the best of virtual and in-person experiences, these platforms offer unprecedented levels of personalization and engagement. Event organizers and businesses should consider adopting this technology to stay competitive and meet the evolving expectations of their audiences.
This document describes a virtual events platform that allows for localization into multiple languages. Key features include allowing attendees to select their preferred language during registration or change it during the event. Event organizers can localize content, surveys, and navigation elements. Currently 12 languages are supported. The benefits are reaching global audiences through a single event and improving comfort for foreign attendees by providing their native language.
At Ben FZE, we know that time-to-market is critical and therefore, complement the technical aspects of our high-performance products with world-class expertise and exceptional customer service. We work closely with our customers to ensure that the cost and time of development is as low as possible. Because communications networks are so mission critical, our best of the breed solutions that goes into networking equipment live up to high standards of reliability, availability and serviceability."For questions that match your specific needs, access the link below" Our Solutions
Summary of Key Points: Virtual meetings have evolved into a pivotal tool, offering flexibility, cost-efficiency, and global connectivity. They've redefined collaboration, enabling efficient communication across borders and time zones.
Looking Ahead: The future of virtual collaboration holds immense promise, with advancements in technology fostering more immersive and inclusive experiences. Embracing these changes will continue to reshape how we work and interact globally.
Embrace Innovation and Adaptability: To thrive in this evolving landscape, it's crucial to embrace innovation, continually adapt to emerging technologies, and cultivate a culture of openness and inclusivity in virtual collaborations.
Thank You: Thank you for exploring the diverse facets of virtual meetings. Let's embark on this exciting journey towards a more connected and collaborative future!
This document summarizes a proposal for hosting a hybrid medical conference. It recommends using an asynchronous hybrid model combining in-person and virtual attendance. Electronic meeting systems would allow virtual participants to engage through anonymous questions and feedback. Continuing medical education credits could be awarded by having virtual attendees complete feedback surveys on sessions. A hybrid approach could reduce costs while increasing attendance, membership, and sponsorships from a wider range of companies. Overall, the hybrid conference is projected to cost $15,000-$18,000 but generate over $885,000 in profit from increased virtual attendance and sponsorships.
The document discusses the strategic imperative for cloud meetings and team collaboration services in the hybrid work environment. Key points include:
- The transition to hybrid work has increased demand for flexible work solutions that enable effective communication, collaboration, and connection regardless of location.
- Advanced cloud meetings and team collaboration services are critical for business success by driving employee engagement and powering excellent customer experiences.
- Solutions must support diverse work modes and provide connectivity, experience, and meeting equity for both in-person and remote participants. Innovation is needed to support new use cases and address issues like meeting fatigue.
This document appears to be notes and agenda items from a multi-day meeting focused on mapping out a roadmap for 2018. It includes sections on introductions, expectations, breakout group discussions on topics like sales and revenue, and an itinerary listing activities like workshops and silent karaoke. The goal seems to have been setting strategic priorities and directions for the upcoming year through collaborative exercises and discussions among the attendees.
- 4 factors have shaped changes for 2016 sales effectiveness: market changes, sales impact study, client wants analysis, and 3 key focus areas for change.
- Operational effectiveness changes include focusing on transient and group & meeting accounts, analyzing account potential, and structuring sales teams.
- The meetings industry is seeing consolidation as it shifts partly online, with Cvent being acquired by Vista which may combine it with Lanyon in the future.
- IHG Europe's sales focus for meetings includes growing group revenue 14%, utilizing account teams, and establishing its brands through events like IHG EXPO.
This document discusses service design and feedback. It contains the following key points:
1. Service design expert Willem van der Zee discusses how online reviews and ratings can significantly impact hotels' performance and bottom line. Properties that improve their review scores by just one point could increase prices by around 11% while maintaining occupancy rates.
2. The document presents statistics showing that the vast majority of travelers consult online reviews and ratings and will not book hotels without any reviews. Reviews therefore strongly influence booking decisions.
3. Properties with stronger reputations across review channels tend to perform better overall. The document encourages embracing feedback to improve service design.
#ISOCcolombo15 chapter workshop by @ruudwjanssen www.TNOC.org + Dave Bancroft...Ruud Janssen, DES, CMM
The document appears to be a collection of random words and symbols with no clear meaning or narrative. It includes lists of numbers and words, as well as repetitive phrases and symbols.
Internet Society Kuala Lumpur Asia Pacific Chapter workshop 7 +8 June 2014Ruud Janssen, DES, CMM
Participant led formats for Workshop 7&8 June 2014 Kuala Lumpur Internet Society Asia Pacific for Internet Society. Formats & facilitation by TNOC | Ruud Janssen (http://www.tnoc.org)
Pre igf13 Collaborative Leadership Exchange Bali Workshop-Meeting Design+Mode...Ruud Janssen, DES, CMM
Background:
Capacity Building has become one of the essential requirements in order to foster meaningful participation in Internet Governance processes. The multistakeholder model for Internet development means that all relevant stakeholders - including governments, the private sector, civil society, and the academic and technical communities - have respective roles to play in shaping key Internet governance issues, such as access, privacy, security and many others.
Performing such a role requires, however, a deep understanding of the multidimensional facets of Internet-related issues, often spanning across policy, technical, social and economic underpinnings. Fostering cross-disciplinary knowledge and cross-sector cooperation through capacity building is therefore paramount to ensure that the next generation of Internet leaders is empowered with the necessary tools to address future challenges, whether at the national, regional or international levels.
In the past few years, a wealth of capacity building and fellowship programs have emerged to address these new requirements, engaging individuals from all regions in capacity development and exposing them to key Internet Governance fora, including the Internet Governance Forum.
Objective:
The objective of the Collaboration Leadership Exchange on Capacity Building is to bring together the staff and participants in the different sponsored programmes to the IGF to network, build relationships, exchange ideas, discuss key local / regional issues on Capacity Building and IG, and explore applicable solutions.
It is envisioned that this one-day session will contribute to building and fostering capacity building communities, and create a multiplier effect on the Capacity Building track throughout the IGF week, and beyond. All IGF participants interested in this topic will be welcome to attend.
The Collaborative Leadership Exchange will take the format of an unconference, with equal parts of peer-to-peer style learning and engagement, networking and relationship building, interactive discussions and promotion of increased collaboration between capacity building programmes in the Internet ecosystem (DiploFoundation, Freedom House, ISOC, IFLA, dotASIA, SSIG, APC, etc.).
Once the event has started, activities are determined and led by the persons in attendance. Instead of passive listening, all attendees are encouraged to become active participants, with the moderator providing structure for attendees.
Preliminary activities are designed to stimulate debate.
Attendees pick themes for the fishbowl sessions and within the group.
Meeting Design by Ruud Janssen wwwTNOC.ch for #Internet Governance Forum 2013 Bali - Indonesia
The document appears to be from a presentation on using social media for meetings and events. It discusses setting objectives for personal, internal, customer and market communications on social media. It also provides tips on tactical elements of social media implementation and intelligence gathering across personal, organization, community and market levels.
#ISOCDurban13 Internet Society Durban african chapter workshop FrançaisRuud Janssen, DES, CMM
#ISOCDurban13 Internet Society Durban african chapter workshop Français courtesy of TNOC | Moderator Ruud Janssen | TNOC | The New Objective Collective | http://www.TNOC.ch
This document outlines the agenda and participant list for an Internet Society workshop for African chapters in Durban, South Africa. The workshop includes sessions on effective chapter management, funding models, and membership growth. Participants will discuss challenges and solutions in moderated fishbowl discussions and in breakout groups. Representatives from over 20 African chapters are listed as attending the event, which runs from morning until an evening dinner. The document provides the schedule and discussion topics to guide conversations around strengthening ISOC's African chapters.
A live dissection of the User Generated Content at the 2013 European Congress of Radiology by Ruud Janssen, CMM (Managing Director at TNOC (www.TNOC.ch) and Andreas Diesenreiter, Creative Director at ESR (www.myESR.org)
The document provides an overview of several social media projects conducted by the European Society of Radiology (ESR) and for radiology conferences, including:
1. Live streaming and a social media wall combining tweets, posts, and comments for an international radiology congress in 2013.
2. An photo competition where people could submit photos via social media or email to win prizes.
3. An onsite game at a 2013 congress where participants could win prizes by finding pins and clues on social media.
4. A video responding to criticism on Twitter about how to improve future conferences.
Live autopsy -Dissecting User Generated Content of the 2013 European Congress...Ruud Janssen, DES, CMM
A live dissection of the User Generated Content at the 2013 European Congress of Radiology by Ruud Janssen, CMM (Managing Director at TNOC (www.TNOC.ch) and Andreas Diesenreiter, Creative Director at ESR (www.myESR.org)
#ACForum12 Social Media Workshop 18 October 2012 .
The Tweeting Meeting - Using Social Networks and Social Media for Association Congresses and Events.
Pricing, Commercial Policies & monetization of Virtual and Hybrid Events
Are you uncertain how to price your virtual and hybrid events?
How should you relate price to functionality and interaction offered? Should you charge members or provide some free and some at a fee? How can you maximize the value of your intellectual assets?
Learn what policies and pricing has worked for a range of organisations for their delegates and members. Learn how they developed their policies and models, and avoid pricing mistakes that takes years to recover from.
Case study presentations from:
Pankaj Parnami, Founder & Director, Global Outsourcing Association of Lawyers
Fiona Miller, Head of Conferences and Training, Lexis Nexis
Ruud Janssen, CMM, TNOC.ch
Session chair: Elling Hamso, European Event ROI Institute
EventCamp Europe - Visionary Event Series - presentation at IMEX 2012 by Ruud Janssen & Paul Cook.
Objectives of the session:
Discover how nine EventCamps came to life across the globe in less than 24 months
See how experimentation with different formats amongst event enthusiasts in freeform can lead to insightful learnings
Discovering new roles required in hybrid events
Using low cost technology and social media insights to create impactful events
Organised by volunteers who care about experimentation and open source approaches to event organisation
Presentation on e-learning innovations for ESOT Educational Committee. Please feel free to contact me if you have any queries,
Ruud Janssen
Ruud.janssen@tnoc.ch
The Tweeting Meeting, SOCIAL MEDIA for meetings and events
Date: April 19, 2012 - 12:00pm - 1:00pm
Address: Finlandia-talo, Kongressi 2012 tapahtuman yhteydessä
City: Helsinki
Country: Finland
MPI Finland ry:n huhtikuun koulutustilaisuus ja jäsenten kevätkokous järjestetään Kongressi-tapahtuman yhteydessä, Finlandia-talolla torstaina 19.4.2012.
Aiheena: The Tweeting Meeting, SOCIAL MEDIA for meetings and events
Puhuja: Ruud Janssen, TNOC - The New Objective Collective
Syksyllä Ruudin pitämä sosiaalisen median workshop saa odotettua jatkoa, mutta toimii myös omana kokonaisuutenaan, mikäli workshop jäi sinulta väliin. Luento on englanninkielinen ja avoin kaikille Kongressi 2012 -kävijöille ilman erillistä ilmoittautumista. Muistathan rekiseröityä kuitenkin kävijäksi tapahtumaan.
Ruud Janssen (1970) lyhyesti:
Ruud Janssen on aloittanut uransa CONGREXissa, kansainvälisessä kongressitoimistossa ja toimii nykyjään yrittäjänä ja kouluttajana TNOC - The New Objective Collectivessa. Hän on aktiivinen jäsen sekä MPIssä että MSIssä (Meeting Support Institute) ja luennoi MPIn lisäksi aktiivisesti yliopistoissa ja alan tapahtumissa ympäri maailmaa. Ruudilla on koulutus sekä Hotel Management Schoolista Maastrichtista että Cornellin yliopistosta, School of Hotel Administrationsta. Hän on asunut useissa maissa ja puhuu sujuvasti neljää kieltä. Nykyinen kotikaupunki on Basel, Sveitsi.
Ilmoittaudu Kongressi 2012 tapahtumaan tästä.
Tervetuloa mukaan!
Ruud Janssen, CMM (1970) is serial entrepreneur specialised in bespoke new media and online collaboration at TNOC | The New Objective Collective. He is active as a trainer, facilitator and has co-founded Event Camp Europe and curator of TEDx events based in Arlesheim, Switzerland. He is a veteran Global Conference Organiser, Strategic Marketing Consultant and a social media digital nomad. He is one of the co-authors of The Tweeting Meeting and as an association leader he has completed a term on the International Board of Directors of MPI Meeting Professionals International as well as serving a chapter president for MPI in the Netherlands. His is currently on the board the Meeting Support Institute and Project Meeting Architecture. Besides his role as a jury member for the EIBTM World Wide Technology Watch, he is an emerging technologies speaker, MPI Global Accredited Trainer and serial entrepreneur at TNOC | The New Objective Collective and Amplixs Interaction Management.
How to make sure your Website is Social Media and Mobile Friendly.
Keynote Presentation at EIBTM, Technology Hour 29 November 2011 at 13:00 - 14:00 in Fira Gran Via, Barcelona Spain (+ livestreamed) by Ruud Janssen, CMM and Michelle Bruno
While we are racing to jump on the rich content and social media bandwagon, we forget to check if our websites are ready for these new media or if it is currently technology user friendly for your viewers. Your attendees are talking about your event, searching for information and sharing updates with colleagues using social networking platforms and mobile devices. How do you bring these conversations into your event website and make it a central hub for learning and connecting?
This session will help you determine whether your website is truly optimised for social media and mobile devices such as Smartphones and tablets. It will highlight where you need to pay attention, help you to ensure your website is ready for any unexpected outcomes at or before your event and provide you with a strategy for connecting with your attendees more efficiently.
Interactive voting provided by PowerVote (Technology Village Stand O135)
Presenters:
Michelle Bruno, CMP, CEM, President, Bruno Group Signature Events
Ruud Janssen, Managing Director, TNOC
Link to more resources on EIBTM = http://www.eibtm.com/page.cfm/action=Seminars/SeminarID=5
Link to TNOC = Http://www.tnoc.ch
Link to Bruno Group = http://www.brunogroup.com/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Authentically Social by Corey Perlman - EO Puerto Rico
20140227 smart mice-week2014_presentation ruud janssen hybrid event process
1. pants in another or multiple locations.
The best hybrid events create unique experiWWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
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WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
3. Ruud Janssen, CMM
Managing Director
!
TNOC | The New Objective Collective
CHAPTER 1:
!
www.TNOC.org
Introducing
Hybrid Meetings
Benefits to Meeting Professionals
What is a Hybrid Meeting? Hybrid meetings integrate technology with traditional event practices
to create new types of attendee experiences and
content delivery tools. They include any meeting
or event with at least one group of face-to-face
participants that digitally connects with participants in another or multiple locations.
Hybrid events create new opportunities for meeting planners to:
• Become more involved in the content development,
• Develop creativity in designing events,
• Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting
and applying technology and
• Develop additional project management and planning skills.
Benefits to Onsite Planners
Onsite planners who work for conference centers and other event
venues can expand their client offerings to:
• Centralized booking of conference rooms across
multiple properties for hybrid meetings,
• Centralized audiovisual technology ordering
and support across multiple properties,
• Videoconference facilities on multiple properties,
• Centralized ordering of food and beverage across
multiple properties,
• Temporary staffing support across multiple properties
and cities and
• Internet bandwidth support.
@ruudwjanssen
Building Blocks of Hybrid Events
One of the greatest advantages of hybrid events is that they
allow meeting professionals to reconfigure the building blocks
of an event. For example, instead of having a single venue, you
could have four or five regional sites. Instead of flying attendees
to a single city for a half-day conference, you can invite them to
a two-hour conference at restaurants in their cities.
Technology enables hybrid events to work across time and
space. Before getting engaged with the technological options and
requirements, it’s critical to understand the basic building blocks of
hybrid events.
The best hybrid events create unique experiences for different types of participants in different places. Combining functionalities of face-toface events and those of virtual meetings into
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
hybrid events enables meeting planners to have
Spaces. Hybrid attendees aren’t limited to a single room or venue.
a much broader spectrum of options to engage
They can participate online at the hotel, at a regional site or on the
4. pants in another or multiple locations.
•
•
•
•
•
•
Bu
bit.ly/hybridtoolkit
The best hybrid events create unique experiences for different types of participants in different places. Combining functionalities of face-toface events and those of virtual meetings into
hybrid events enables meeting planners to have
a much broader spectrum of options to engage
delegates. It’s important to become familiar with
the components of hybrid events before you
think and conceptualize available options.
Discovering the Benefits of Hybrid Meetings
Alternatively you can have independent events that are interconnected during which each pod has its own programming and
connects with other pods for joint sessions.
Equal pods
For examples, refer to Chapter 3.
Technology. There are five key tech considerations for all hybrid
events. Your event priorities and objectives will determine how
you allocate resources to each.
• Production/audiovisual ensures that the event venues, pods
and/or studios have high-quality lighting, audio and video.
• Streaming Providers prepares content for the Internet, host
it on a server, make it available for online attendee to watch
and provide a place for viewing.
• Online attendees watch content on platforms. They register
and login and select sessions. Most platforms have an interactive
element such as polling or Q&As. Platforms can be websites,
online communities or dedicated virtual platforms.
• You need strong Internet connectivity with dedicated bandwidth.
This may come from the venue or a third-party provider.
• Videoconference bridges ensure dedicated two-way audio
and video connections between remote pods and main events,
minimizing communication glitches.
Function
Meetings deliver value when participants do something
(buy a product/service, become more efficient, learn a skill or
procedure) as a result of having attended. Hybrid events
are no different in that sense from live events. They give you
opportunities for adding value in the following ways.
• Reaching more delegates (face-to-face plus virtual)
• Allowing virtual delegates to participate alone
or in small groups
• Providing new content delivery and communication
options
• Connecting multiple events that occur concurrently
or at different times or locations
• Extending the reach of your message by repurposing
event content
• Including people who could not otherwise attend
(busy executives, global attendees)
Attend hybrid events as a virtual participant prior to
creating one for your own organization and seek the
advice of peers who are experienced in the medium.
Why it is relevant?
Role of Communication in Live and Hybrid Events
The role of communication changes when you spread attendees
across multiple locations and include technology elements. This
creates a different communication and participation environment
for content delivery and collaboration. Technology provides new
communication tools that were not available before. In the table
on the next page you will find an overview of functions and why
they are relevant when you consider organizing hybrid events.
Dispersion of hybrid-event remote participants among many
locations creates several communication challenges. Focus on
building face-to-face connections in small groups or pods for
remote participant networking and team building.
Your building blocks can be configured in many different
ways. Keep your audience, spaces and objectives forefront, as
these factors will help guide your hybrid strategy. In Chapter 2,
you’ll find the steps for developing and executing your hybrid
events strategy.
See next page.
Hybrid Meetings: How-To Guide | Page 5
CHAPTER 2:
CHAPTER 1:
Introducing
Hybrid Meetings
What is a Hybrid Meeting? Hybrid meetings integrate technology with traditional event practices
to create new types of attendee experiences and
content delivery tools. They include any meeting
or event with at least one group of face-to-face
participants that digitally connects with participants in another or multiple locations.
Benefits to Meeting Professionals
Hybrid events create new opportunities for meeting planners to:
• Become more involved in the content development,
• Develop creativity in designing events,
• Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting
and applying technology and
• Develop additional project management and planning skills.
Benefits to Onsite Planners
Onsite planners who work for conference centers and other event
venues can expand their client offerings to:
• Centralized booking of conference rooms across
multiple properties for hybrid meetings,
• Centralized audiovisual technology ordering
and support across multiple properties,
• Videoconference facilities on multiple properties,
• Centralized ordering of food and beverage across
multiple properties,
• Temporary staffing support across multiple properties
and cities and
• Internet bandwidth support.
Building Blocks of Hybrid Events
The best hybrid events create unique experiences for different types of participants in different places. Combining functionalities of face-toface events and those of virtual meetings into
hybrid events enables meeting planners to have
a much broader spectrum of options to engage
delegates. It’s important to become familiar with
the components of hybrid events before you
think and conceptualize available options.
Discovering the Benefits of Hybrid Meetings
Meetings deliver value when participants do something
(buy a product/service, become more efficient, learn a skill or
procedure) as a result of having attended. Hybrid events
are no different in that sense from live events. They give you
opportunities for adding value in the following ways.
• Reaching more delegates (face-to-face plus virtual)
• Allowing virtual delegates to participate alone
or in small groups
• Providing new content delivery and communication
options
• Connecting multiple events that occur concurrently
or at different times or locations
• Extending the reach of your message by repurposing
event content
• Including people who could not otherwise attend
(busy executives, global attendees)
Attend hybrid events as a virtual participant prior to
creating one for your own organization and seek the
advice of peers who are experienced in the medium.
Hybrid Meetings: How-To Guide | Page 6
One of the greatest advantages of hybrid events is that they
allow meeting professionals to reconfigure the building blocks
of an event. For example, instead of having a single venue, you
could have four or five regional sites. Instead of flying attendees
to a single city for a half-day conference, you can invite them to
a two-hour conference at restaurants in their cities.
Technology enables hybrid events to work across time and
space. Before getting engaged with the technological options and
requirements, it’s critical to understand the basic building blocks of
hybrid events.
Spaces. Hybrid attendees aren’t limited to a single room or venue.
They can participate online at the hotel, at a regional site or on the
beach. Presenters and facilitators can be spread across time and
space as well. Here are the most common spaces.
• A hybrid event is a gathering of at least one group of face-to-face
participants that digitally connects with participants in another
or multiple locations.
• A virtual event is a gathering of participants in multiple
locations who connect by some form of technology (phone,
video, computer).
• A face-to-face event is a gathering of individuals in the
same location.
• A pod event (also referred to as a pod) is a gathering of
individuals in one location linked to an event in a separate
location.
• A studio event is a gathering that includes a space for content
production that is distributed to an online or pod audience.
Audiences. When you link audiences in vastly different locations,
you need to consider their different needs and experiences. Here
are the most common audience types.
• The face-to-face audience of a hybrid event can be small or
large. Its needs are the same as the needs for any face-to-face
event, but there are new aspects to consider. Will the virtual
audience interact with the face-to-face audience? Often
face-to-face participants pay more to attend. Keep this in mind
to ensure that other elements of the event don’t negatively
affect the face-to-face experience.
Hybrid Event
Process
Here is a model for hybrid events that will help you get started quickly.
IBM, Wells Fargo, Nike and many other
companies have discovered the value of
including hybrid events in their meeting
portfolio. These companies use hybrid
events to help them increase sales,
improve performance and increase
attendance in their meetings. You can, too.
The following are the steps in the
process for organizing a hybrid event.
Hybrid Strategy
Creating a remarkable hybrid event requires meeting
planners to get involved in the messaging, content,
technology and logistical execution. For some, it
means getting more involved in the development of
content than ever before.
When you start the planning process, develop a
strategy and business case for the event. This strategy
will be a roadmap that you can share with your stakeholders.
Here are the six elements of your strategic roadmap.
1. Define meeting objectives
2. Consider social, technological, political, internal
factors and trends
3. Develop a budget and business case
4. Determine how you will measure success
5. Analyze your audience
6. Outline your event execution strategy
At the end of this process, document your strategy for the
virtual event.
1. Define Meeting Objectives
Hybrid technology creates new types of experiences for attendees and professional challenges for meeting organizers. In order
to create an experience that excites and motivates, you need to
establish clearly defined objectives. As you develop these objectives, be clear about your priorities. This will help later on when
you need to make trade-offs in the scope, quality and the design
of the event. Here are some examples of objectives.
- Expand our reach to a broader audience
- Include attendees who are unable to travel
- Reduce meeting/budget costs
- Improve employee satisfaction
- Extend the life of our face-to-face event
- Keep revenue-producing staff in the field
- Expand education
- Support sustainable initiatives
- Generate revenue
- Bring speakers together who can’t travel
2. Consider External Factors
External factors may affect your event, so examine them before
moving forward. Circumstances relating to technology, politics
and law, for example, may influence decisions about when and
where to hold your event, what kind of hybrid event will work best
for you or even whether or not to produce your hybrid event at all.
3. Develop a Budget
For most meeting professionals, hybrid event costs are rolled into
the larger event budget. To the greatest extent possible, try to separate the costs so you can later determine business value. Here are
some budget categories to consider for your hybrid event.
• Video Production
• Internet connectivity
• Streaming services
• Virtual platform
• Décor
• Content development and delivery
• Consulting and labor
When you don’t have to bring attendees onsite, you save on hospitality and logistical costs such as travel and transportation, hotel
and food and beverage. In addition, for attendees that are sales
representatives or consultants, hybrid events reduce out-of-theoffice travel time, allowing them to maintain productivity.
CALL OUT
Budget Tips
• Streaming and production will likely be your largest
costs, amounting to more than 50 percent of total budget.
• In the United States, if your event is in a union facility, your
production costs alone can be more than 50 percent of
your budget.
• Internet costs can range from $1,500 to more than $100,000
depending on the scope of your project.
• Reduce production labor costs by looking for opportunities to:
- Reduce camera operators
- Use audio instead of video
- Rationalize the content that you record and stream
- Only stream the most popular sessions
- Reduce streaming costs by maximizing the use of rooms
with production and streaming equipment and labor
Hybrid Meetings: How-To Guide | Page 7
Hybrid Meetings: How-To Guide | Page 2
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
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5. participants that digitally connects with participants in another or multiple locations.
3 LEARNING OBJECTIVES
The best hybrid events create unique experiences for different types of participants in different places. Combining functionalities of face-toface events and those of virtual meetings into
hybrid events enables meeting planners to have
a much broader spectrum of options to engage
delegates. It’s important to become familiar with
the components of hybrid events before you
think and conceptualize available options.
1. Use techniques that organizers and attendees
agree make for remarkable hybrid events.
!
Discovering the Benefits of Hybrid Meetings
Meetings deliver value when participants do something
(buy a product/service, become more efficient, learn a skill or
procedure) as a result of having attended. Hybrid events
are no different in that sense from live events. They give you
opportunities for adding value in the following ways.
• Reaching more delegates (face-to-face plus virtual)
• Allowing virtual delegates to participate alone
or in small groups
• Providing new content delivery and communication
options
• Connecting multiple events that occur concurrently
or at different times or locations
• Extending the reach of your message by repurposing
event content
• Including people who could not otherwise attend
(busy executives, global attendees)
Attend hybrid events as a virtual participant prior to
creating one for your own organization and seek the
advice of peers who are experienced in the medium.
2. Gain insights on the type of technology,
engagement & event formats that are best for
hybrid events.
!
3. Identify a skill set to ensure hybrid event
success.
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
6. Look at Hybrid Meetings from 6 Angles
event team
preparing &
training
speakers
participant
experience
production
technology
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
11. PAPER AIRPLANE ART PROJECT
CONNECTING THROUGH THE AIR
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http://hannahphang.files.wordpress.com/2011/02/7-3-planeinstructions.jpeg
12. participants that digitally connects with participants in another or multiple locations.
WHAT IS A HYBRID EVENT?
Mashup of Digital and Face-to-Face Meetings
ONE GROUP OF FACE-TO-FACE
The best hybrid events create unique experiences for different types of participants in different places. Combining functionalities of face-toface events and those of virtual meetings into
hybrid events enables meeting planners to have
a much broader spectrum of options to engage
delegates. It’s important to become familiar with
the components of hybrid events before you
think and conceptualize available options.
!
Discovering the Benefits of Hybrid Meetings
MEETING OR EVENT WITH AT LEAST
Meetings deliver value when participants do something
(buy a product/service, become more efficient, learn a skill or
procedure) as a result of having attended. Hybrid events
are no different in that sense from live events. They give you
opportunities for adding value in the following ways.
• Reaching more delegates (face-to-face plus virtual)
• Allowing virtual delegates to participate alone
or in small groups
• Providing new content delivery and communication
options
• Connecting multiple events that occur concurrently
or at different times or locations
• Extending the reach of your message by repurposing
event content
• Including people who could not otherwise attend
(busy executives, global attendees)
Attend hybrid events as a virtual participant prior to
creating one for your own organization and seek the
advice of peers who are experienced in the medium.
PARTICIPANTS CONNECTING WITH OTHER PARTICIPANTS
!
IN ONE OR MORE LOCATIONS.
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
13. WHERE ARE ATTENDEES?
Onsite, in Pods or Online
onsite
online from hotel room
http://www.flickr.com/photos/oddysseey/5051881806/sizes/l/in/photostream/
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
14. WHERE ARE ATTENDEES?
Onsite, in Pods or Online
at home
in pods
http://www.flickr.com/photos/reallyboring/6010493725/sizes/o/in/photostream/
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15. IS THE FUTURE HYBRID?
HYBRID MEETINGS
70% of respondents agreed with the statement
"Ultimately all events will become a hybrid
event because technology will be a part of
every conference that we produce."
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
16. NOT THIS YEAR
IT IS STILL EARLY FOR HYBRID MEETINGS
Hybrid meetings make up less than 25%
of the event portfolio for most organizers.
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
17. WHY DO WE THINK MEETING PLANNERS
ARE FROM MARS AND ATTENDEES ARE
FROM VENUS?
Meeting Pros Are from Mars,
Attendees Are from Venus:
Techniques for Creating a
Remarkable Hybrid Event
Presented by Samuel J Smith
Thursday, 2 August 2012
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
18. WHAT ATTENDEES WANT
Talk Show, News Program, Awards Show, Man on the Street Interviews
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
22. WHY DO YOU ATTEND VIRTUALLY?
Why we are staying home - instead of traveling
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
23.
24.
25. WILL HYBRID CANNIBALIZE FACE 2 FACE?
50% of planners said
cannibalization
was a top concern
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
26. HOW IS ATTENDANCE?
Free Hybrid // Fee Based Hybrid // Future Attendance
67% of respondents said
attendance did not change
with a hybrid event.
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
27. HOW IS ATTENDANCE?
Free Hybrid // Fee Based Hybrid // Future Attendance
23% of respondents said attendance
increased in the future.
WWW.TNOC.ORG | @RUUDWJANSSEN | #SMARTMICEWEEK2014
28. “Lots of e-learning projects fail because
the people who develop them don’t
contact the learner.”
- Gillian Broadhead, Director, Learning Light Limited
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!
29. BOTTOM LINE
Meeting Planners Are From Mars // Attendees Are From Venus
1. Formats
!
2. Engagement
!
3. Attendees Will Not Leave You
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30. WHAT ARE SOME EXAMPLES
OF GREAT HYBRID EVENTS?
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51. HYBRID ART PROJECT
Reminder to make your Paper Airplane
REMEMBER TO TAKE PHOTOS
SUBMIT THEM TO
#SMARTMICEWEEK2014
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53. The presentation styles require
certain specific skills in terms of
talking to the camera and being
comfortable around a camera.
!
Richard Davies, eBay Europe
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54. What is so exciting about hybrid
meetings, is you don’t need big
sets, and you don’t need a lot
of production. It’s more nimble.
!
Beth Beutell, Event Manager,
Capella University
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55. + Hybrid Meetings Case Study: eBay
eBay: Hybrid
Across Borders
When Pierre Omidyar started eBay in 1995, he said he wanted to
“create an efficient market where regular people could compete
with big business.” Seventeen years later, eBay has become big
business, with 90 million users and more than US$9 billion in
revenue a year.
As with any company’s rapid expansion, there were bound
to be growing pains. And, because of a major restructuring,
eBay experienced a problem many large companies encounter:
The multinational Internet corporation needed to find a way for
colleagues in 14 offices in 13 European countries to interact with
and see and hear their leaders talk about business strategy on a
regular basis.
Enter the European Team Brief (ETB), developed by
communications specialists at the company in 2008. The first
briefs were limited to weekly emails with embedded video.
But after a year, the team introduced Web conferencing on
a shoestring budget. The 14 offices had a one-hour, live,
joint meeting each week using Microsoft Office Suite. And
slowly the meeting evolved into today’s HD (high-definition)
videoconference solution.
Participants in the weekly, multi-office hybrid meeting now
interact both face-to-face (in large designated areas within their
offices) and virtually (connected to the other offices via the
videoconference system.)
The ETB has become highly popular among European eBay
employees for its useful information, fun approach and the team
spirit it engenders.
STRATEGY: Team Approach
“[Our] objectives are to connect employees to their leaders and
to our business strategy so that employees understand where
we are going and why—and also how we are performing as
a business,” says Richard Davies, head of European employee
communications for eBay.
That department created a structure for the weekly meetings
that employees liked—one that allowed them to put faces to names
and get a live, team-oriented experience that provided updates on
important company business.
Though the ETB originally began as a way for management to
update teams, the format has evolved to one that is less hierarchical
and more discussion-oriented. Participants from the various offices
interact and ask questions in real time. Davies establishes an
agenda and plans for each meeting several months in advance.
“We currently have 14 offices in 13 different countries around
Europe,” he notes. “It’s growing all the time as eBay grows.
Last month, we added our recently acquired business in Turkey,
Gittigidiyor.”
The timing and frequency of the event has flexed around
the needs of the business. When the need to connect the wider
regional team was at its strongest, the briefing occurred at 10
a.m. Mondays. Company leaders liked how ETB could be used
to set the tempo and tone for the week. Scheduling the meeting on
Monday, a day when most people in the European offices avoid
travel, also resulted in greater attendance. Recently, ETB meetings
have moved to a monthly frequency, with occasional ad hoc
meetings, reflecting a decision by the company to increase its local
market focus.
The ETB is marketed to European employees through email
invitations and follow-up summaries.
PRE-PRODUCTION: Supersize with LifeSize
After experiencing difficulties with Microsoft Office Suite for a live
meeting of this size and complexity, the eBay global IT team chose
to invest in an HD videoconferencing solution called LifeSize.
The organization has a technical support team that manages a
videoconference bridge (to minimize communication glitches
by ensuring a dedicated, two-way audio and video connection
between the offices), working out of the U.S. and Ireland. In
addition, the IT department provides onsite support at the larger
locations. Otherwise, the ETB is managed in-house.
Hybrid Meetings Case Study: eBay | Page 1
One of the things that we learned very early
on is that in order for it to be very engaging
we need to get away from people thinking
of it like a business meeting.”
!
!
Richard Davies, eBay Europe
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56. + Hybrid Meetings Case Study: eBay
eBay: Hybrid
Across Borders
When Pierre Omidyar started eBay in 1995, he said he wanted to
“create an efficient market where regular people could compete
with big business.” Seventeen years later, eBay has become big
business, with 90 million users and more than US$9 billion in
revenue a year.
As with any company’s rapid expansion, there were bound
to be growing pains. And, because of a major restructuring,
eBay experienced a problem many large companies encounter:
The multinational Internet corporation needed to find a way for
colleagues in 14 offices in 13 European countries to interact with
and see and hear their leaders talk about business strategy on a
regular basis.
Enter the European Team Brief (ETB), developed by
communications specialists at the company in 2008. The first
briefs were limited to weekly emails with embedded video.
But after a year, the team introduced Web conferencing on
a shoestring budget. The 14 offices had a one-hour, live,
joint meeting each week using Microsoft Office Suite. And
slowly the meeting evolved into today’s HD (high-definition)
videoconference solution.
Participants in the weekly, multi-office hybrid meeting now
interact both face-to-face (in large designated areas within their
offices) and virtually (connected to the other offices via the
videoconference system.)
The ETB has become highly popular among European eBay
employees for its useful information, fun approach and the team
spirit it engenders.
communications for eBay.
That department created a structure for the weekly meetings
that employees liked—one that allowed them to put faces to names
and get a live, team-oriented experience that provided updates on
important company business.
Though the ETB originally began as a way for management to
update teams, the format has evolved to one that is less hierarchical
and more discussion-oriented. Participants from the various offices
interact and ask questions in real time. Davies establishes an
agenda and plans for each meeting several months in advance.
“We currently have 14 offices in 13 different countries around
Europe,” he notes. “It’s growing all the time as eBay grows.
Last month, we added our recently acquired business in Turkey,
Gittigidiyor.”
The timing and frequency of the event has flexed around
the needs of the business. When the need to connect the wider
regional team was at its strongest, the briefing occurred at 10
a.m. Mondays. Company leaders liked how ETB could be used
to set the tempo and tone for the week. Scheduling the meeting on
Monday, a day when most people in the European offices avoid
travel, also resulted in greater attendance. Recently, ETB meetings
have moved to a monthly frequency, with occasional ad hoc
meetings, reflecting a decision by the company to increase its local
market focus.
The ETB is marketed to European employees through email
invitations and follow-up summaries.
bit.ly/hybridtoolkit
STRATEGY: Team Approach
“[Our] objectives are to connect employees to their leaders and
to our business strategy so that employees understand where
we are going and why—and also how we are performing as
a business,” says Richard Davies, head of European employee
PRE-PRODUCTION: Supersize with LifeSize
After experiencing difficulties with Microsoft Office Suite for a live
meeting of this size and complexity, the eBay global IT team chose
to invest in an HD videoconferencing solution called LifeSize.
The organization has a technical support team that manages a
videoconference bridge (to minimize communication glitches
by ensuring a dedicated, two-way audio and video connection
between the offices), working out of the U.S. and Ireland. In
addition, the IT department provides onsite support at the larger
locations. Otherwise, the ETB is managed in-house.
Hybrid Meetings Case Study: eBay | Page 1
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57. “I am more likely to hire vendors who have
worked in my industry and know my
industry...even if I had to pay little more.”
!
- VP of Meetings, FINANCIAL SERVICES INDUSTRY
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58. “It is all in the pre-production. It is all in the
planning. It is being able to properly envision
what the outcome should be.”
!
- Bill Finlay, Technical Director, ICON PRESENTATIONS
http://www.flickr.com/photos/sunriserjay/4238127834/lightbox/
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60. OUTCOMES
Hybrid Meetings Delivered Results for Thrivent Financial
+ Hybrid Meeting Case Study
Thrivent Financial:
The Case for a Hybrid Meeting
About Thrivent Financial
When Steph Pfeilsticker, CMP, CMM, saw a presentation on
hybrid events given by former MPI CEO Bruce MacMillan in
2010, she experienced an a-ha moment.
As senior event planner for Thrivent Financial, she knew
the impact her National Sales Meeting had on the financial
representatives who attended, and on the company’s bottom
line. She uncovered data showing that reps who attended
increased their sales in the three months following the event.
However, only 40 percent of her financial reps were attending.
What if the company could somehow reach the other 60
percent? That was her business case when she presented the
idea of a hybrid event to her leadership in early 2011.
Pfeilsticker won approval for that event proposal in
February 2011, and began the process of planning and
collaboration leading up to the November NSM.
Thrivent Financial for Lutherans is a faith-based,
not-for-profit financial services organization of nearly
2.5 million members with the strength of more than
US$75 billion in assets managed.
bit.ly/hybridtoolkit
VIRTUAL VALUE
High-performing financial reps receive complimentary or
discounted access to the face-to-face event. The vast majority
of those who had not attended face-to-face in the past had not
qualified for gratis access.
“I wanted to place a value on the virtual stream [free implies
lack of value], but not price ourselves out of the market,”
Pfeilsticker says.
She knew if she got them to log onto the virtual meeting,
those who usually didn’t attend the national sales meeting
would get the content and education they needed to increase
their production, so remote participation was priced at a $49
early-bird rate and $99 regular registration.
What would current Steph
Pfeilsticker tell pre-hybrid
Steph Pfeilsticker?
“Don’t get bogged down with the naysayers
who might not understand it. Keep the fire in
your belly and don’t second-guess your plan
when you recognize the value and know that
it’s the organization’s future. Don’t let the
technology scare you. It’s a machine, and we
know how to make machines work. If we can
understand it, we can trust it.”
Case Study: Hybrid Meeting | Page 1
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61. VIRTUAL STUDIO IN GENERAL SESSION
Connection for Remote Attendees
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66. TEAMS AND PEOPLE
Which roles do you consider to be of most importance for a Hybrid Event Team?
Production Director
Creative Director
Technical Director
Digital Strategist
Consultant
Virtual Emcee
Meeting Planner
Marketing Manager
Educator
Important
Unsure
Not Important
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68. “...to effectively implement a hybrid
event both the local live and the
broadcast portions need to be
produced in different ways.”
!
- Joe Frascella, Technical Director, Swank Audio Visuals
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69. “I believe there is an entirely different
skillset that planners need to add to their
toolbox. Everything from understanding the
technology, to user experience to
proper speaker techniques for virtual
education.”
!
- Kyle Hillman, Meeting Planner, NASW IL PAC
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70. In addition to current skill set of
meeting professionals, we need to
have a good understanding of
engagement, creativity, gaming,
social networking and project
management.
!
Janet Cooper, Director of Convention Services
Radiological Society of North America
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73. bit.ly/hybridtoolkit
Alternatively you can have independent events that are interconnected during which each pod has its own programming and
connects with other pods for joint sessions.
Equal pods
For examples, refer to Chapter 3.
Technology. There are five key tech considerations for all hybrid
events. Your event priorities and objectives will determine how
you allocate resources to each.
• Production/audiovisual ensures that the event venues, pods
and/or studios have high-quality lighting, audio and video.
• Streaming Providers prepares content for the Internet, host
it on a server, make it available for online attendee to watch
and provide a place for viewing.
• Online attendees watch content on platforms. They register
and login and select sessions. Most platforms have an interactive
element such as polling or Q&As. Platforms can be websites,
online communities or dedicated virtual platforms.
• You need strong Internet connectivity with dedicated bandwidth.
This may come from the venue or a third-party provider.
• Videoconference bridges ensure dedicated two-way audio
and video connections between remote pods and main events,
minimizing communication glitches.
Function
Why it is relevant?
Role of Communication in Live and Hybrid Events
The role of communication changes when you spread attendees
across multiple locations and include technology elements. This
creates a different communication and participation environment
for content delivery and collaboration. Technology provides new
communication tools that were not available before. In the table
on the next page you will find an overview of functions and why
they are relevant when you consider organizing hybrid events.
Dispersion of hybrid-event remote participants among many
locations creates several communication challenges. Focus on
building face-to-face connections in small groups or pods for
remote participant networking and team building.
Your building blocks can be configured in many different
ways. Keep your audience, spaces and objectives forefront, as
these factors will help guide your hybrid strategy. In Chapter 2,
you’ll find the steps for developing and executing your hybrid
events strategy.
See next page.
Hybrid Meetings: How-To Guide | Page 5
CHAPTER 2:
CHAPTER 1:
Introducing
Hybrid Meetings
What is a Hybrid Meeting? Hybrid meetings integrate technology with traditional event practices
to create new types of attendee experiences and
content delivery tools. They include any meeting
or event with at least one group of face-to-face
participants that digitally connects with participants in another or multiple locations.
Benefits to Meeting Professionals
Hybrid events create new opportunities for meeting planners to:
• Become more involved in the content development,
• Develop creativity in designing events,
• Concentrate on objectives and strategy,
• Learn how to strategically ask questions when selecting
and applying technology and
• Develop additional project management and planning skills.
Benefits to Onsite Planners
Onsite planners who work for conference centers and other event
venues can expand their client offerings to:
• Centralized booking of conference rooms across
multiple properties for hybrid meetings,
• Centralized audiovisual technology ordering
and support across multiple properties,
• Videoconference facilities on multiple properties,
• Centralized ordering of food and beverage across
multiple properties,
• Temporary staffing support across multiple properties
and cities and
• Internet bandwidth support.
Building Blocks of Hybrid Events
The best hybrid events create unique experiences for different types of participants in different places. Combining functionalities of face-toface events and those of virtual meetings into
hybrid events enables meeting planners to have
a much broader spectrum of options to engage
delegates. It’s important to become familiar with
the components of hybrid events before you
think and conceptualize available options.
Discovering the Benefits of Hybrid Meetings
Meetings deliver value when participants do something
(buy a product/service, become more efficient, learn a skill or
procedure) as a result of having attended. Hybrid events
are no different in that sense from live events. They give you
opportunities for adding value in the following ways.
• Reaching more delegates (face-to-face plus virtual)
• Allowing virtual delegates to participate alone
or in small groups
• Providing new content delivery and communication
options
• Connecting multiple events that occur concurrently
or at different times or locations
• Extending the reach of your message by repurposing
event content
• Including people who could not otherwise attend
(busy executives, global attendees)
Attend hybrid events as a virtual participant prior to
creating one for your own organization and seek the
advice of peers who are experienced in the medium.
Hybrid Meetings: How-To Guide | Page 6
One of the greatest advantages of hybrid events is that they
allow meeting professionals to reconfigure the building blocks
of an event. For example, instead of having a single venue, you
could have four or five regional sites. Instead of flying attendees
to a single city for a half-day conference, you can invite them to
a two-hour conference at restaurants in their cities.
Technology enables hybrid events to work across time and
space. Before getting engaged with the technological options and
requirements, it’s critical to understand the basic building blocks of
hybrid events.
Spaces. Hybrid attendees aren’t limited to a single room or venue.
They can participate online at the hotel, at a regional site or on the
beach. Presenters and facilitators can be spread across time and
space as well. Here are the most common spaces.
• A hybrid event is a gathering of at least one group of face-to-face
participants that digitally connects with participants in another
or multiple locations.
• A virtual event is a gathering of participants in multiple
locations who connect by some form of technology (phone,
video, computer).
• A face-to-face event is a gathering of individuals in the
same location.
• A pod event (also referred to as a pod) is a gathering of
individuals in one location linked to an event in a separate
location.
• A studio event is a gathering that includes a space for content
production that is distributed to an online or pod audience.
Audiences. When you link audiences in vastly different locations,
you need to consider their different needs and experiences. Here
are the most common audience types.
• The face-to-face audience of a hybrid event can be small or
large. Its needs are the same as the needs for any face-to-face
event, but there are new aspects to consider. Will the virtual
audience interact with the face-to-face audience? Often
face-to-face participants pay more to attend. Keep this in mind
to ensure that other elements of the event don’t negatively
affect the face-to-face experience.
Hybrid Event
Process
Here is a model for hybrid events that will help you get started quickly.
IBM, Wells Fargo, Nike and many other
companies have discovered the value of
including hybrid events in their meeting
portfolio. These companies use hybrid
events to help them increase sales,
improve performance and increase
attendance in their meetings. You can, too.
The following are the steps in the
process for organizing a hybrid event.
Hybrid Strategy
Creating a remarkable hybrid event requires meeting
planners to get involved in the messaging, content,
technology and logistical execution. For some, it
means getting more involved in the development of
content than ever before.
When you start the planning process, develop a
strategy and business case for the event. This strategy
will be a roadmap that you can share with your stakeholders.
Here are the six elements of your strategic roadmap.
1. Define meeting objectives
2. Consider social, technological, political, internal
factors and trends
3. Develop a budget and business case
4. Determine how you will measure success
5. Analyze your audience
6. Outline your event execution strategy
At the end of this process, document your strategy for the
virtual event.
1. Define Meeting Objectives
Hybrid technology creates new types of experiences for attendees and professional challenges for meeting organizers. In order
to create an experience that excites and motivates, you need to
establish clearly defined objectives. As you develop these objectives, be clear about your priorities. This will help later on when
you need to make trade-offs in the scope, quality and the design
of the event. Here are some examples of objectives.
- Expand our reach to a broader audience
- Include attendees who are unable to travel
- Reduce meeting/budget costs
- Improve employee satisfaction
- Extend the life of our face-to-face event
- Keep revenue-producing staff in the field
- Expand education
- Support sustainable initiatives
- Generate revenue
- Bring speakers together who can’t travel
2. Consider External Factors
External factors may affect your event, so examine them before
moving forward. Circumstances relating to technology, politics
and law, for example, may influence decisions about when and
where to hold your event, what kind of hybrid event will work best
for you or even whether or not to produce your hybrid event at all.
3. Develop a Budget
For most meeting professionals, hybrid event costs are rolled into
the larger event budget. To the greatest extent possible, try to separate the costs so you can later determine business value. Here are
some budget categories to consider for your hybrid event.
• Video Production
• Internet connectivity
• Streaming services
• Virtual platform
• Décor
• Content development and delivery
• Consulting and labor
When you don’t have to bring attendees onsite, you save on hospitality and logistical costs such as travel and transportation, hotel
and food and beverage. In addition, for attendees that are sales
representatives or consultants, hybrid events reduce out-of-theoffice travel time, allowing them to maintain productivity.
CALL OUT
Budget Tips
• Streaming and production will likely be your largest
costs, amounting to more than 50 percent of total budget.
• In the United States, if your event is in a union facility, your
production costs alone can be more than 50 percent of
your budget.
• Internet costs can range from $1,500 to more than $100,000
depending on the scope of your project.
• Reduce production labor costs by looking for opportunities to:
- Reduce camera operators
- Use audio instead of video
- Rationalize the content that you record and stream
- Only stream the most popular sessions
- Reduce streaming costs by maximizing the use of rooms
with production and streaming equipment and labor
Hybrid Meetings: How-To Guide | Page 7
Hybrid Meetings: How-To Guide | Page 2
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74. Ruud Janssen, CMM
Managing Director
!
TNOC | The New Objective Collective
!
www.TNOC.org
@ruudwjanssen
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