The document discusses eBay's use of hybrid meetings, called European Team Briefs (ETBs), to connect its employees across 14 offices in 13 European countries. The ETBs started as weekly emails with video but evolved to include live, hour-long videoconferences. They allow colleagues to interact face-to-face and virtually. The ETBs have become popular among employees for sharing useful information, fostering interaction across locations, and setting the weekly tone. They demonstrate how hybrid events can help large multinational companies improve communication over long distances.
Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.
Show What You Know with Media in PBL (June 2014)Wesley Fryer
Slides for Dr. Wesley Fryer's presentation at the Iowa Project Based Learning Academy on June 20, 2014. Learn more on:
https://sites.google.com/site/iapblacademy/
Learn more about Mapping Media on:
http://maps.playingwithmedia.com/
Follow Wes Fryer on Twitter:
http://twitter.com/wfryer
Twitter, Instagram and Micro-Narratives: The benefits of sharing the creative...Mark McGuire
See my blog for draft paper (3,700 words): goo.gl/J5RdsY
Abstract
As Rainie and Wellman explain in Networked (2012) the rise of the Internet, social networks and mobile technologies have resulted in media experiences that are personal, multiuser, multitasking and multithreaded. They refer to this new social operating system as “networked individualism”. In Spreadable Media (2013), Jenkins et al. argue that our networked culture is characterized by instantaneous, informal communication through multiple channels in which the audience participates in the creation of value and meaning, and in the circulation of media and messages. In this paper, I use the concepts of networked individualism and spreadable media in an examination of projects that use Twitter and Instagram to create and share micro-narratives.
In 140 Illustrated Haikus, an iPhone and Instagram were used to document a month-long trip to three countries in late 2012. The resulting photos and short texts were published simultaneously via Instagram, Twitter, Facebook, Flickr, email and Tumblr (http://marksjourney.tumblr.com/). In addition to the limitations imposed by time and technology, captions for the photos were written on the spot in the form of a haiku. These constraints were found to help, rather than hinder, the creative process.
Austin Kleon is a writer and artist who creates “Newspaper Blackout Poetry” by selecting a newspaper, choosing a few key words, and blacking out the rest with a marker. He shares the results with more than 28,000 followers on Twitter (@austinkleon), many of whom tweet their own blackout poems. Kleon also posts his poems to a website (http://newspaperblackout.com/), where others are encouraged to contribute their own efforts. An advocate of sharing work-in-progress, Kleon’s approach exemplifies the process-based, conversational nature of networked creative practice.
Desert Friends, the “World’s First Instagram TV Show” is about three individuals who are transported to a distant galaxy and try to find their way back to Palm Springs (http://instagram.com/desertfriends). The filmmakers uploaded the first installment on 23 June 2013, and have continued to publish about four 15-second “shows” each week. Shot in black and white using the Instagram App on an iPhone, the programs emulate the style of low budget science fiction movies of the 1950s and 1960s. By episode number 63, the Desert Friends Instagram stream had attracted over 25,000 followers. This production demonstrates that filmmakers can create their own “TV show” with their own gear, and broadcast it over channels that anyone can use.
These case studies show that, by regularly sharing ideas and processes as well as outcomes online, individuals become part of a creative ecology that enables visibility, mutual support, collaboration, and better work.
Internet SOciety Asia Pacific chapter workshop by TNOC #ISOCbali2013 #IGF2013Ruud Janssen, DES, CMM
This document summarizes the agenda for the #ISOCbali13 workshop on October 20, 2013 in Bali, Indonesia. The workshop brought together Internet Society chapters from the Asia Pacific region. The agenda included welcome and introductions, breakout sessions on effective chapter management topics in "fishbowl" discussion format, lunch, more fishbowl sessions in the afternoon, a solution sharing period, and a closing dinner. Discussion topics in the fishbowls included chapter funding, events, communications, and leadership. The document provides the full agenda schedule and procedures for the fishbowl discussion sessions.
The document analyzes an article from 2006 where Gartner claims that Apple should quit the hardware business and license the Mac operating system to Dell instead. Gartner argues this would be Apple's best path for long-term success as increasing component costs and pressure to lower prices make the hardware business difficult to sustain profitably. Licensing macOS to other manufacturers like Dell could help Apple focus on software while still reaching more users through diverse hardware offerings.
1. Hybrid events combine in-person and virtual elements to create unique experiences for participants in different locations.
2. Organizers have more options to engage participants by drawing on the strengths of in-person and online events.
3. Familiarity with the building blocks of hybrid events, including spaces, audiences, and technologies, helps organizers plan successful hybrid experiences.
Meeting pros are from Mars, Attendees are from Venus; hybrid techniques prese...Ruud Janssen, DES, CMM
This slide deck courtesy of Samuel J Smith Interactive Meetings Technology.
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences.
Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar.
Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183
Hybrid Session description:
When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.
Learner Outcomes:
1) Use techniques that organizers and attendees agree make for remarkable hybrid events
2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
Speakers:
Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial
See all the coverage
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.
Show What You Know with Media in PBL (June 2014)Wesley Fryer
Slides for Dr. Wesley Fryer's presentation at the Iowa Project Based Learning Academy on June 20, 2014. Learn more on:
https://sites.google.com/site/iapblacademy/
Learn more about Mapping Media on:
http://maps.playingwithmedia.com/
Follow Wes Fryer on Twitter:
http://twitter.com/wfryer
Twitter, Instagram and Micro-Narratives: The benefits of sharing the creative...Mark McGuire
See my blog for draft paper (3,700 words): goo.gl/J5RdsY
Abstract
As Rainie and Wellman explain in Networked (2012) the rise of the Internet, social networks and mobile technologies have resulted in media experiences that are personal, multiuser, multitasking and multithreaded. They refer to this new social operating system as “networked individualism”. In Spreadable Media (2013), Jenkins et al. argue that our networked culture is characterized by instantaneous, informal communication through multiple channels in which the audience participates in the creation of value and meaning, and in the circulation of media and messages. In this paper, I use the concepts of networked individualism and spreadable media in an examination of projects that use Twitter and Instagram to create and share micro-narratives.
In 140 Illustrated Haikus, an iPhone and Instagram were used to document a month-long trip to three countries in late 2012. The resulting photos and short texts were published simultaneously via Instagram, Twitter, Facebook, Flickr, email and Tumblr (http://marksjourney.tumblr.com/). In addition to the limitations imposed by time and technology, captions for the photos were written on the spot in the form of a haiku. These constraints were found to help, rather than hinder, the creative process.
Austin Kleon is a writer and artist who creates “Newspaper Blackout Poetry” by selecting a newspaper, choosing a few key words, and blacking out the rest with a marker. He shares the results with more than 28,000 followers on Twitter (@austinkleon), many of whom tweet their own blackout poems. Kleon also posts his poems to a website (http://newspaperblackout.com/), where others are encouraged to contribute their own efforts. An advocate of sharing work-in-progress, Kleon’s approach exemplifies the process-based, conversational nature of networked creative practice.
Desert Friends, the “World’s First Instagram TV Show” is about three individuals who are transported to a distant galaxy and try to find their way back to Palm Springs (http://instagram.com/desertfriends). The filmmakers uploaded the first installment on 23 June 2013, and have continued to publish about four 15-second “shows” each week. Shot in black and white using the Instagram App on an iPhone, the programs emulate the style of low budget science fiction movies of the 1950s and 1960s. By episode number 63, the Desert Friends Instagram stream had attracted over 25,000 followers. This production demonstrates that filmmakers can create their own “TV show” with their own gear, and broadcast it over channels that anyone can use.
These case studies show that, by regularly sharing ideas and processes as well as outcomes online, individuals become part of a creative ecology that enables visibility, mutual support, collaboration, and better work.
Internet SOciety Asia Pacific chapter workshop by TNOC #ISOCbali2013 #IGF2013Ruud Janssen, DES, CMM
This document summarizes the agenda for the #ISOCbali13 workshop on October 20, 2013 in Bali, Indonesia. The workshop brought together Internet Society chapters from the Asia Pacific region. The agenda included welcome and introductions, breakout sessions on effective chapter management topics in "fishbowl" discussion format, lunch, more fishbowl sessions in the afternoon, a solution sharing period, and a closing dinner. Discussion topics in the fishbowls included chapter funding, events, communications, and leadership. The document provides the full agenda schedule and procedures for the fishbowl discussion sessions.
The document analyzes an article from 2006 where Gartner claims that Apple should quit the hardware business and license the Mac operating system to Dell instead. Gartner argues this would be Apple's best path for long-term success as increasing component costs and pressure to lower prices make the hardware business difficult to sustain profitably. Licensing macOS to other manufacturers like Dell could help Apple focus on software while still reaching more users through diverse hardware offerings.
1. Hybrid events combine in-person and virtual elements to create unique experiences for participants in different locations.
2. Organizers have more options to engage participants by drawing on the strengths of in-person and online events.
3. Familiarity with the building blocks of hybrid events, including spaces, audiences, and technologies, helps organizers plan successful hybrid experiences.
Meeting pros are from Mars, Attendees are from Venus; hybrid techniques prese...Ruud Janssen, DES, CMM
This slide deck courtesy of Samuel J Smith Interactive Meetings Technology.
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences.
Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar.
Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183
Hybrid Session description:
When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee.
Learner Outcomes:
1) Use techniques that organizers and attendees agree make for remarkable hybrid events
2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings
3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success
Speakers:
Smith, Samuel/Interactive Meeting Technology, LLC
Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland)
St. Angel, Erica/Sonic Foundry
Steph Pfeilsticker/Thrivent Financial
See all the coverage
See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d
Presented by Ma’ayan Plaut, Social Media Coordinator at Oberlin College, and Mallory Wood, Director of Marketing at mStoner, on Monday at 4:15 PM in the Marketing, Content, and Social Strategy Track at HighEdWeb 2012.
Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this session is for you.
Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add-on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities.
Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.
Connected / Reconnecting: Meaningful Engagement with the Internet of ThingsElizabeth Cormack
Over half the world's population now lives in cities, but evidence that nature is essential to our wellbeing continues to grow. At the same time, software design is recovering from an an engagement fallacy that champions addiction to our screens. The emergence of the internet of things is poised to capitalize on that attention economy. In designing connected experiences, we have an opportunity: enhance a physical relationship with the world around us, don't distract from it. How might a connected world actually help us reconnect?
Making the most of microlearning: ideas and insightsJisc
Speaker: Helen Dixon, digital learning technologist and coach, Northern Regional College.
This interactive workshop will explore the concept of microlearning and look at ways in which it can be used formally and informally with staff and students to develop digital capabilities.
Participants will be given the opportunity to explore activity mapping and social learning and will be encouraged to share their ideas and experiences
2014 Overview of the activities of the Brussels Data Science CommunityDigitYser
Opening presentation by Philippe Van Impe, leader of the Brussels Data Science Community.
Overview of the activities of 2014.
Data Science and Big Data meetup of December 2014.
We are the fastest growing community of data scientists in Europe, Driven by volunteers doing non profit data4good work.
We promote the value of analytics and organise events, hands-on sessions and trainings to close the gap between academics and business.
Join us if you want to share, learn and have fun with analytical & technological innovation & positive social change.
Making the most of microlearning: Ideas and insightsHelen Dixon
This document discusses microlearning strategies and how to effectively implement microlearning. It defines microlearning as short, self-contained learning activities that are mobile-friendly and socially shareable. The document provides tips for developing microlearning, including starting with a clear learning goal, supplying learners with the necessary toolkit of microlearning objects, allowing learners to track their progress, keeping learners motivated with incentives, and rewarding achievement. Key features of microlearning like flexibility and accessibility are highlighted.
This document appears to be notes and agenda items from a multi-day meeting focused on mapping out a roadmap for 2018. It includes sections on introductions, expectations, breakout group discussions on topics like sales and revenue, and an itinerary listing activities like workshops and silent karaoke. The goal seems to have been setting strategic priorities and directions for the upcoming year through collaborative exercises and discussions among the attendees.
- 4 factors have shaped changes for 2016 sales effectiveness: market changes, sales impact study, client wants analysis, and 3 key focus areas for change.
- Operational effectiveness changes include focusing on transient and group & meeting accounts, analyzing account potential, and structuring sales teams.
- The meetings industry is seeing consolidation as it shifts partly online, with Cvent being acquired by Vista which may combine it with Lanyon in the future.
- IHG Europe's sales focus for meetings includes growing group revenue 14%, utilizing account teams, and establishing its brands through events like IHG EXPO.
This document discusses service design and feedback. It contains the following key points:
1. Service design expert Willem van der Zee discusses how online reviews and ratings can significantly impact hotels' performance and bottom line. Properties that improve their review scores by just one point could increase prices by around 11% while maintaining occupancy rates.
2. The document presents statistics showing that the vast majority of travelers consult online reviews and ratings and will not book hotels without any reviews. Reviews therefore strongly influence booking decisions.
3. Properties with stronger reputations across review channels tend to perform better overall. The document encourages embracing feedback to improve service design.
#ISOCcolombo15 chapter workshop by @ruudwjanssen www.TNOC.org + Dave Bancroft...Ruud Janssen, DES, CMM
The document appears to be a collection of random words and symbols with no clear meaning or narrative. It includes lists of numbers and words, as well as repetitive phrases and symbols.
The document discusses strategies for the European Society for Organ Transplantation's (ESOT) online education channel. It considers creating extensions to their existing website using content management systems or learning management systems, or launching a new learner-centric online learning channel. The preferred option is to launch a learner-centric channel focused on easy learning, administration, and authoring, as well as instructional design, to deliver educational innovation for learners and educators.
Internet Society Kuala Lumpur Asia Pacific Chapter workshop 7 +8 June 2014Ruud Janssen, DES, CMM
Participant led formats for Workshop 7&8 June 2014 Kuala Lumpur Internet Society Asia Pacific for Internet Society. Formats & facilitation by TNOC | Ruud Janssen (http://www.tnoc.org)
2013EIBTM Knowledge & Networking - Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Stream: The Fresh Conference Track
20 Nov 2013, 13:00 - 14:30 Conference Room 5.1
Language: English
The technical and production challenges of a Hybrid Meeting are massive. How much can we afford to do for an audience that expects not to pay, or to pay little? Getting them involved is crucial, yet seems to be a bit of a nightmare. Even a separate sound technician needs to be an addition for a good on-line experience. The internet is not controllable, the speakers are nervous enough without complications for the on-line audience... What can we do, what is realistic, what can we afford?
Join this session for a set of case-based tips, stories and experience plus a behind the scenes look at the EIBTM/FRESH hybrid effort.
Pre igf13 Collaborative Leadership Exchange Bali Workshop-Meeting Design+Mode...Ruud Janssen, DES, CMM
Background:
Capacity Building has become one of the essential requirements in order to foster meaningful participation in Internet Governance processes. The multistakeholder model for Internet development means that all relevant stakeholders - including governments, the private sector, civil society, and the academic and technical communities - have respective roles to play in shaping key Internet governance issues, such as access, privacy, security and many others.
Performing such a role requires, however, a deep understanding of the multidimensional facets of Internet-related issues, often spanning across policy, technical, social and economic underpinnings. Fostering cross-disciplinary knowledge and cross-sector cooperation through capacity building is therefore paramount to ensure that the next generation of Internet leaders is empowered with the necessary tools to address future challenges, whether at the national, regional or international levels.
In the past few years, a wealth of capacity building and fellowship programs have emerged to address these new requirements, engaging individuals from all regions in capacity development and exposing them to key Internet Governance fora, including the Internet Governance Forum.
Objective:
The objective of the Collaboration Leadership Exchange on Capacity Building is to bring together the staff and participants in the different sponsored programmes to the IGF to network, build relationships, exchange ideas, discuss key local / regional issues on Capacity Building and IG, and explore applicable solutions.
It is envisioned that this one-day session will contribute to building and fostering capacity building communities, and create a multiplier effect on the Capacity Building track throughout the IGF week, and beyond. All IGF participants interested in this topic will be welcome to attend.
The Collaborative Leadership Exchange will take the format of an unconference, with equal parts of peer-to-peer style learning and engagement, networking and relationship building, interactive discussions and promotion of increased collaboration between capacity building programmes in the Internet ecosystem (DiploFoundation, Freedom House, ISOC, IFLA, dotASIA, SSIG, APC, etc.).
Once the event has started, activities are determined and led by the persons in attendance. Instead of passive listening, all attendees are encouraged to become active participants, with the moderator providing structure for attendees.
Preliminary activities are designed to stimulate debate.
Attendees pick themes for the fishbowl sessions and within the group.
Meeting Design by Ruud Janssen wwwTNOC.ch for #Internet Governance Forum 2013 Bali - Indonesia
The document appears to be from a presentation on using social media for meetings and events. It discusses setting objectives for personal, internal, customer and market communications on social media. It also provides tips on tactical elements of social media implementation and intelligence gathering across personal, organization, community and market levels.
#ISOCDurban13 Internet Society Durban african chapter workshop FrançaisRuud Janssen, DES, CMM
#ISOCDurban13 Internet Society Durban african chapter workshop Français courtesy of TNOC | Moderator Ruud Janssen | TNOC | The New Objective Collective | http://www.TNOC.ch
This document outlines the agenda and participant list for an Internet Society workshop for African chapters in Durban, South Africa. The workshop includes sessions on effective chapter management, funding models, and membership growth. Participants will discuss challenges and solutions in moderated fishbowl discussions and in breakout groups. Representatives from over 20 African chapters are listed as attending the event, which runs from morning until an evening dinner. The document provides the schedule and discussion topics to guide conversations around strengthening ISOC's African chapters.
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Presented by Ma’ayan Plaut, Social Media Coordinator at Oberlin College, and Mallory Wood, Director of Marketing at mStoner, on Monday at 4:15 PM in the Marketing, Content, and Social Strategy Track at HighEdWeb 2012.
Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this session is for you.
Managing social media can be a very time consuming process if you don’t have the right strategies in place. For many marketers, admission counselors and alumni-relations officers, the management of department or institutional social media properties is an add-on to an already full plate. We’ll show you that you don’t have to add hours to your day to effectively manage your new social media responsibilities.
Sharing case studies and best practices from the industry, this session will help you increase your day-to-day efficiency, develop a social media content strategy at your institution and determine which tools to focus on based on your goals and resources.
Connected / Reconnecting: Meaningful Engagement with the Internet of ThingsElizabeth Cormack
Over half the world's population now lives in cities, but evidence that nature is essential to our wellbeing continues to grow. At the same time, software design is recovering from an an engagement fallacy that champions addiction to our screens. The emergence of the internet of things is poised to capitalize on that attention economy. In designing connected experiences, we have an opportunity: enhance a physical relationship with the world around us, don't distract from it. How might a connected world actually help us reconnect?
Making the most of microlearning: ideas and insightsJisc
Speaker: Helen Dixon, digital learning technologist and coach, Northern Regional College.
This interactive workshop will explore the concept of microlearning and look at ways in which it can be used formally and informally with staff and students to develop digital capabilities.
Participants will be given the opportunity to explore activity mapping and social learning and will be encouraged to share their ideas and experiences
2014 Overview of the activities of the Brussels Data Science CommunityDigitYser
Opening presentation by Philippe Van Impe, leader of the Brussels Data Science Community.
Overview of the activities of 2014.
Data Science and Big Data meetup of December 2014.
We are the fastest growing community of data scientists in Europe, Driven by volunteers doing non profit data4good work.
We promote the value of analytics and organise events, hands-on sessions and trainings to close the gap between academics and business.
Join us if you want to share, learn and have fun with analytical & technological innovation & positive social change.
Making the most of microlearning: Ideas and insightsHelen Dixon
This document discusses microlearning strategies and how to effectively implement microlearning. It defines microlearning as short, self-contained learning activities that are mobile-friendly and socially shareable. The document provides tips for developing microlearning, including starting with a clear learning goal, supplying learners with the necessary toolkit of microlearning objects, allowing learners to track their progress, keeping learners motivated with incentives, and rewarding achievement. Key features of microlearning like flexibility and accessibility are highlighted.
This document appears to be notes and agenda items from a multi-day meeting focused on mapping out a roadmap for 2018. It includes sections on introductions, expectations, breakout group discussions on topics like sales and revenue, and an itinerary listing activities like workshops and silent karaoke. The goal seems to have been setting strategic priorities and directions for the upcoming year through collaborative exercises and discussions among the attendees.
- 4 factors have shaped changes for 2016 sales effectiveness: market changes, sales impact study, client wants analysis, and 3 key focus areas for change.
- Operational effectiveness changes include focusing on transient and group & meeting accounts, analyzing account potential, and structuring sales teams.
- The meetings industry is seeing consolidation as it shifts partly online, with Cvent being acquired by Vista which may combine it with Lanyon in the future.
- IHG Europe's sales focus for meetings includes growing group revenue 14%, utilizing account teams, and establishing its brands through events like IHG EXPO.
This document discusses service design and feedback. It contains the following key points:
1. Service design expert Willem van der Zee discusses how online reviews and ratings can significantly impact hotels' performance and bottom line. Properties that improve their review scores by just one point could increase prices by around 11% while maintaining occupancy rates.
2. The document presents statistics showing that the vast majority of travelers consult online reviews and ratings and will not book hotels without any reviews. Reviews therefore strongly influence booking decisions.
3. Properties with stronger reputations across review channels tend to perform better overall. The document encourages embracing feedback to improve service design.
#ISOCcolombo15 chapter workshop by @ruudwjanssen www.TNOC.org + Dave Bancroft...Ruud Janssen, DES, CMM
The document appears to be a collection of random words and symbols with no clear meaning or narrative. It includes lists of numbers and words, as well as repetitive phrases and symbols.
The document discusses strategies for the European Society for Organ Transplantation's (ESOT) online education channel. It considers creating extensions to their existing website using content management systems or learning management systems, or launching a new learner-centric online learning channel. The preferred option is to launch a learner-centric channel focused on easy learning, administration, and authoring, as well as instructional design, to deliver educational innovation for learners and educators.
Internet Society Kuala Lumpur Asia Pacific Chapter workshop 7 +8 June 2014Ruud Janssen, DES, CMM
Participant led formats for Workshop 7&8 June 2014 Kuala Lumpur Internet Society Asia Pacific for Internet Society. Formats & facilitation by TNOC | Ruud Janssen (http://www.tnoc.org)
2013EIBTM Knowledge & Networking - Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Hybrid Meetings: Are Remote Participants a Pain in the Neck?
Stream: The Fresh Conference Track
20 Nov 2013, 13:00 - 14:30 Conference Room 5.1
Language: English
The technical and production challenges of a Hybrid Meeting are massive. How much can we afford to do for an audience that expects not to pay, or to pay little? Getting them involved is crucial, yet seems to be a bit of a nightmare. Even a separate sound technician needs to be an addition for a good on-line experience. The internet is not controllable, the speakers are nervous enough without complications for the on-line audience... What can we do, what is realistic, what can we afford?
Join this session for a set of case-based tips, stories and experience plus a behind the scenes look at the EIBTM/FRESH hybrid effort.
Pre igf13 Collaborative Leadership Exchange Bali Workshop-Meeting Design+Mode...Ruud Janssen, DES, CMM
Background:
Capacity Building has become one of the essential requirements in order to foster meaningful participation in Internet Governance processes. The multistakeholder model for Internet development means that all relevant stakeholders - including governments, the private sector, civil society, and the academic and technical communities - have respective roles to play in shaping key Internet governance issues, such as access, privacy, security and many others.
Performing such a role requires, however, a deep understanding of the multidimensional facets of Internet-related issues, often spanning across policy, technical, social and economic underpinnings. Fostering cross-disciplinary knowledge and cross-sector cooperation through capacity building is therefore paramount to ensure that the next generation of Internet leaders is empowered with the necessary tools to address future challenges, whether at the national, regional or international levels.
In the past few years, a wealth of capacity building and fellowship programs have emerged to address these new requirements, engaging individuals from all regions in capacity development and exposing them to key Internet Governance fora, including the Internet Governance Forum.
Objective:
The objective of the Collaboration Leadership Exchange on Capacity Building is to bring together the staff and participants in the different sponsored programmes to the IGF to network, build relationships, exchange ideas, discuss key local / regional issues on Capacity Building and IG, and explore applicable solutions.
It is envisioned that this one-day session will contribute to building and fostering capacity building communities, and create a multiplier effect on the Capacity Building track throughout the IGF week, and beyond. All IGF participants interested in this topic will be welcome to attend.
The Collaborative Leadership Exchange will take the format of an unconference, with equal parts of peer-to-peer style learning and engagement, networking and relationship building, interactive discussions and promotion of increased collaboration between capacity building programmes in the Internet ecosystem (DiploFoundation, Freedom House, ISOC, IFLA, dotASIA, SSIG, APC, etc.).
Once the event has started, activities are determined and led by the persons in attendance. Instead of passive listening, all attendees are encouraged to become active participants, with the moderator providing structure for attendees.
Preliminary activities are designed to stimulate debate.
Attendees pick themes for the fishbowl sessions and within the group.
Meeting Design by Ruud Janssen wwwTNOC.ch for #Internet Governance Forum 2013 Bali - Indonesia
The document appears to be from a presentation on using social media for meetings and events. It discusses setting objectives for personal, internal, customer and market communications on social media. It also provides tips on tactical elements of social media implementation and intelligence gathering across personal, organization, community and market levels.
#ISOCDurban13 Internet Society Durban african chapter workshop FrançaisRuud Janssen, DES, CMM
#ISOCDurban13 Internet Society Durban african chapter workshop Français courtesy of TNOC | Moderator Ruud Janssen | TNOC | The New Objective Collective | http://www.TNOC.ch
This document outlines the agenda and participant list for an Internet Society workshop for African chapters in Durban, South Africa. The workshop includes sessions on effective chapter management, funding models, and membership growth. Participants will discuss challenges and solutions in moderated fishbowl discussions and in breakout groups. Representatives from over 20 African chapters are listed as attending the event, which runs from morning until an evening dinner. The document provides the schedule and discussion topics to guide conversations around strengthening ISOC's African chapters.
A live dissection of the User Generated Content at the 2013 European Congress of Radiology by Ruud Janssen, CMM (Managing Director at TNOC (www.TNOC.ch) and Andreas Diesenreiter, Creative Director at ESR (www.myESR.org)
The document provides an overview of several social media projects conducted by the European Society of Radiology (ESR) and for radiology conferences, including:
1. Live streaming and a social media wall combining tweets, posts, and comments for an international radiology congress in 2013.
2. An photo competition where people could submit photos via social media or email to win prizes.
3. An onsite game at a 2013 congress where participants could win prizes by finding pins and clues on social media.
4. A video responding to criticism on Twitter about how to improve future conferences.
Live autopsy -Dissecting User Generated Content of the 2013 European Congress...Ruud Janssen, DES, CMM
A live dissection of the User Generated Content at the 2013 European Congress of Radiology by Ruud Janssen, CMM (Managing Director at TNOC (www.TNOC.ch) and Andreas Diesenreiter, Creative Director at ESR (www.myESR.org)
#ACForum12 Social Media Workshop 18 October 2012 .
The Tweeting Meeting - Using Social Networks and Social Media for Association Congresses and Events.
Pricing, Commercial Policies & monetization of Virtual and Hybrid Events
Are you uncertain how to price your virtual and hybrid events?
How should you relate price to functionality and interaction offered? Should you charge members or provide some free and some at a fee? How can you maximize the value of your intellectual assets?
Learn what policies and pricing has worked for a range of organisations for their delegates and members. Learn how they developed their policies and models, and avoid pricing mistakes that takes years to recover from.
Case study presentations from:
Pankaj Parnami, Founder & Director, Global Outsourcing Association of Lawyers
Fiona Miller, Head of Conferences and Training, Lexis Nexis
Ruud Janssen, CMM, TNOC.ch
Session chair: Elling Hamso, European Event ROI Institute
EventCamp Europe - Visionary Event Series - presentation at IMEX 2012 by Ruud Janssen & Paul Cook.
Objectives of the session:
Discover how nine EventCamps came to life across the globe in less than 24 months
See how experimentation with different formats amongst event enthusiasts in freeform can lead to insightful learnings
Discovering new roles required in hybrid events
Using low cost technology and social media insights to create impactful events
Organised by volunteers who care about experimentation and open source approaches to event organisation
Presentation on e-learning innovations for ESOT Educational Committee. Please feel free to contact me if you have any queries,
Ruud Janssen
Ruud.janssen@tnoc.ch
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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20121510 meetopolis12 presentation ruud janssen hybrid event process
1. Ruud Janssen, CMM
Managing Director
TNOC | The New Objective Collective
Basel, Switzerland
@ruudwjanssen
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
2. LEARNING OBJECTIVES
THREE KEY THINGS
1. Use techniques that organizers and attendees
agree make for remarkable hybrid events.
2. Gain insights on the type of technology,
engagement and event formats that are best for
hybrid events.
3. identify a skill set to ensure hybrid event success.
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
3. #Meetopolis12
Source = ECEU talk Nick Balestra http://eventcampeu.files.wordpress.com/2011/09/screen-shot-2011-09-02-at-2-59-42-pm.png
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
4. HYBRID EVENT RESEARCH
MPI FOUNDATION + MEDIASITE
bit.ly/hybridtoolkit
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
5. HYBRID EVENT RESEARCH SPONSORS
MPI FOUNDATION + MEDIASITE
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
6. RESEARCH TEAM
RESEARCHERS FROM NORTH AMERICA & EUROPE
Samuel J. Smith Rosa Garriga Jenise Fryatt
Richard John Ruud Janssen, CMM
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
7. ABOUT THE RESEARCH
APPROACH
Look at Hybrid Meetings from Six Angles
- Production
- Technology
- Attendee Experience
- Design & Preparing Content
- Team
- Preparing & Training Speakers
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
8. ABOUT RESEARCH
APPROACH
Talked To Smart People
Who Said Smart Things
- 1,794 Survey Respondents
- 37 Interviews
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
10. ASK US QUESTIONS
TWITTER, MICROPHONE, & ON STREAM
#MEETOPOLIS12
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
11. PAPER AIRPLANE ART PROJECT
CONNECTING THROUGH THE AIR
#MEETOPOLIS12 | @RUUDWJANSSEN
http://hannahphang.files.wordpress.com/2011/02/7-3-planeinstructions.jpeg
Tuesday, October 16, 12
12. WHAT IS A HYBRID EVENT?
Mashup of Digital and Face-to-Face Meetings
MEETING OR EVENT WITH AT LEAST
ONE GROUP OF FACE-TO-FACE
PARTICIPANTS CONNECTING WITH OTHER PARTICIPANTS
IN ONE OR MORE LOCATIONS.
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
13. WHERE ARE ATTENDEES?
Onsite, in Pods or Online
onsite online from hotel room
http://www.flickr.com/photos/oddysseey/5051881806/sizes/l/in/photostream/
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
14. WHERE ARE ATTENDEES?
Onsite, in Pods or Online
at home in pods
http://www.flickr.com/photos/reallyboring/6010493725/sizes/o/in/photostream/
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
15. IS THE FUTURE HYBRID?
HYBRID MEETINGS
70% of respondents agreed with the statement
"Ultimately all events will become a hybrid
event because technology will be a part of
every conference that we produce."
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
16. NOT THIS YEAR
IT IS STILL EARLY FOR HYBRID MEETINGS
Hybrid meetings make up less than 25%
of the event portfolio for most organizers.
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
17. WHY DO WE THINK MEETING PLANNERS
ARE FROM MARS AND ATTENDEES ARE
FROM VENUS?
Meeting Pros Are from Mars,
Attendees Are from Venus:
Techniques for Creating a
Remarkable Hybrid Event
Presented by Samuel J Smith
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
18. WHAT ATTENDEES WANT
Talk Show, News Program, Awards Show, Man on the Street Interviews
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
19. WHAT ORGANIZERS PROVIDE
ORGANISER OFFER
Lecture Presentation Format
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
20. WHAT ATTENDEES WANT
FROM ENGAGEMENT
source: copyblogger.com
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
21. WHAT ORGANIZERS PROVIDE
FROM ENGAGEMENT
1. ONLINE CHATS
2. ONLINE Q&A
3. REBROADCAST
4. POLLS
5. EXCLUSIVE VIRTUAL CONTENT
6. VIRTUAL BREAKOUTS
7. VIRTUAL EMCEE
8. COMPELLING CONTENT
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
22. WILL HYBRID CANNIBALIZE F2F?
Cannibalization was a Top Concern for Many Meeting Planners
50% of planners said cannibalization
was a top concern in their organization.
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
23. HOW IS ATTENDANCE?
Free Hybrid // Fee Based Hybrid // Future Attendance
67% of respondents said attendance did
not change with a hybrid event.
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
24. HOW IS ATTENDANCE?
Free Hybrid // Fee Based Hybrid // Future Attendance
23% of respondents said attendance
increased in the future.
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
25. WHY DO YOU ATTEND VIRTUALLY?
Why we are staying home - instead of traveling
1. Travel Budget 55%
2. Can’t be out of office 50%
3. Cost of event 45%
4. Not enough lead time to plan to attend 25%
5. I chose to watch the recording later 20%
6. I prefer to attend virtually 15%
7. I learned about the event while it happened 15%
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
26. “Lots of e-learning projects fail
because the people who develop
them don’t contact the learner.”
- Gillian Broadhead, Director, Learning Light Limited
image source = http://www.trainingjournal.com/assets/e664c2f9-0f43-4ef4-86b8-9e17046c42ad/open/elearning%20button%20red%20banner%20large.jpg
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
27. BOTTOM LINE
Meeting Planners Are From Mars // Attendees Are From Venus
1. Formats
2. Engagement
3. Attendees Will Not Leave You
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
28. WHAT ARE SOME EXAMPLES
OF GREAT HYBRID EVENTS?
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
47. FROM STAGE TO LITTLE SCREEN
HYBRID TECHNOLOGY ELEMENTS
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
48. SAMPLE BUDGET BREAKDOWN
1% Decor
2% Internet Services
6% Content Development
8% Consulting
10% Virtual Platform
31% Streaming Services
42% Video Production
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
49. QUESTIONS?
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
50. HYBRID ART PROJECT
Building your Paper Airplane
REMEMBER TO TAKE PHOTOS
SUBMIT THEM TO #ECME12
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
51. HYBRID RESEARCH PROJECT
LESSONS LEARNED
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
52. What is so exciting about hybrid
meetings, is you don’t need big
sets, and you don’t need a lot
of production. It’s more nimble.
Beth Beutell, Event Manager,
Capella University
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
53. + Hybrid Meetings Case Study: eBay
eBay: Hybrid communications for eBay.
Across Borders That department created a structure for the weekly meetings
that employees liked—one that allowed them to put faces to names
and get a live, team-oriented experience that provided updates on
When Pierre Omidyar started eBay in 1995, he said he wanted to important company business.
“create an efficient market where regular people could compete Though the ETB originally began as a way for management to
with big business.” Seventeen years later, eBay has become big update teams, the format has evolved to one that is less hierarchical
business, with 90 million users and more than US$9 billion in and more discussion-oriented. Participants from the various offices
revenue a year. interact and ask questions in real time. Davies establishes an
As with any company’s rapid expansion, there were bound agenda and plans for each meeting several months in advance.
to be growing pains. And, because of a major restructuring, “We currently have 14 offices in 13 different countries around
eBay experienced a problem many large companies encounter: Europe,” he notes. “It’s growing all the time as eBay grows.
The multinational Internet corporation needed to find a way for Last month, we added our recently acquired business in Turkey,
colleagues in 14 offices in 13 European countries to interact with Gittigidiyor.”
and see and hear their leaders talk about business strategy on a The timing and frequency of the event has flexed around
regular basis. the needs of the business. When the need to connect the wider
Enter the European Team Brief (ETB), developed by regional team was at its strongest, the briefing occurred at 10
communications specialists at the company in 2008. The first a.m. Mondays. Company leaders liked how ETB could be used
briefs were limited to weekly emails with embedded video. to set the tempo and tone for the week. Scheduling the meeting on
But after a year, the team introduced Web conferencing on Monday, a day when most people in the European offices avoid
a shoestring budget. The 14 offices had a one-hour, live, travel, also resulted in greater attendance. Recently, ETB meetings
joint meeting each week using Microsoft Office Suite. And have moved to a monthly frequency, with occasional ad hoc
slowly the meeting evolved into today’s HD (high-definition) meetings, reflecting a decision by the company to increase its local
videoconference solution. market focus.
Participants in the weekly, multi-office hybrid meeting now The ETB is marketed to European employees through email
interact both face-to-face (in large designated areas within their invitations and follow-up summaries.
One of the things that we learned very early
offices) and virtually (connected to the other offices via the
videoconference system.) PRE-PRODUCTION: Supersize with LifeSize
The ETB has become highly popular among European eBay After experiencing difficulties with Microsoft Office Suite for a live
employees for its useful information, fun approach and the team meeting of this size and complexity, the eBay global IT team chose
spirit it engenders. to invest in an HD videoconferencing solution called LifeSize.
The organization has a technical support team that manages a
STRATEGY: Team Approach videoconference bridge (to minimize communication glitches
“[Our] objectives are to connect employees to their leaders and by ensuring a dedicated, two-way audio and video connection
to our business strategy so that employees understand where between the offices), working out of the U.S. and Ireland. In
we are going and why—and also how we are performing as addition, the IT department provides onsite support at the larger
a business,” says Richard Davies, head of European employee locations. Otherwise, the ETB is managed in-house.
on is that in order for it to be very engaging
Hybrid Meetings Case Study: eBay | Page 1
we need to get away from people thinking
of it like a business meeting.”
Richard Davies, eBay Europe
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
54. The presentation styles require
certain specific skills in terms of
talking to the camera and being
comfortable around a camera.
Richard Davies, eBay Europe
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
55. + Hybrid Meetings Case Study: eBay
eBay: Hybrid communications for eBay.
Across Borders That department created a structure for the weekly meetings
that employees liked—one that allowed them to put faces to names
and get a live, team-oriented experience that provided updates on
When Pierre Omidyar started eBay in 1995, he said he wanted to important company business.
“create an efficient market where regular people could compete Though the ETB originally began as a way for management to
with big business.” Seventeen years later, eBay has become big update teams, the format has evolved to one that is less hierarchical
business, with 90 million users and more than US$9 billion in and more discussion-oriented. Participants from the various offices
revenue a year. interact and ask questions in real time. Davies establishes an
As with any company’s rapid expansion, there were bound agenda and plans for each meeting several months in advance.
to be growing pains. And, because of a major restructuring, “We currently have 14 offices in 13 different countries around
eBay experienced a problem many large companies encounter: Europe,” he notes. “It’s growing all the time as eBay grows.
bit.ly/hybridtoolkit
The multinational Internet corporation needed to find a way for Last month, we added our recently acquired business in Turkey,
colleagues in 14 offices in 13 European countries to interact with Gittigidiyor.”
and see and hear their leaders talk about business strategy on a The timing and frequency of the event has flexed around
regular basis. the needs of the business. When the need to connect the wider
Enter the European Team Brief (ETB), developed by regional team was at its strongest, the briefing occurred at 10
communications specialists at the company in 2008. The first a.m. Mondays. Company leaders liked how ETB could be used
briefs were limited to weekly emails with embedded video. to set the tempo and tone for the week. Scheduling the meeting on
But after a year, the team introduced Web conferencing on Monday, a day when most people in the European offices avoid
a shoestring budget. The 14 offices had a one-hour, live, travel, also resulted in greater attendance. Recently, ETB meetings
joint meeting each week using Microsoft Office Suite. And have moved to a monthly frequency, with occasional ad hoc
slowly the meeting evolved into today’s HD (high-definition) meetings, reflecting a decision by the company to increase its local
videoconference solution. market focus.
Participants in the weekly, multi-office hybrid meeting now The ETB is marketed to European employees through email
interact both face-to-face (in large designated areas within their invitations and follow-up summaries.
offices) and virtually (connected to the other offices via the
videoconference system.) PRE-PRODUCTION: Supersize with LifeSize
The ETB has become highly popular among European eBay After experiencing difficulties with Microsoft Office Suite for a live
employees for its useful information, fun approach and the team meeting of this size and complexity, the eBay global IT team chose
spirit it engenders. to invest in an HD videoconferencing solution called LifeSize.
The organization has a technical support team that manages a
STRATEGY: Team Approach videoconference bridge (to minimize communication glitches
“[Our] objectives are to connect employees to their leaders and by ensuring a dedicated, two-way audio and video connection
to our business strategy so that employees understand where between the offices), working out of the U.S. and Ireland. In
we are going and why—and also how we are performing as addition, the IT department provides onsite support at the larger
a business,” says Richard Davies, head of European employee locations. Otherwise, the ETB is managed in-house.
Hybrid Meetings Case Study: eBay | Page 1
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
56. I am more likely to hire vendors who have
worked in my industry and know my
industry...even if I had to pay little more.
- VP of Meetings, FINANCIAL SERVICES INDUSTRY
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
57. “It is all in the pre-production. It is all in the
planning. It is being able to properly envision
what the outcome should be.”
- Bill Finlay, Technical Director, ICON PRESENTATIONS
http://www.flickr.com/photos/sunriserjay/4238127834/lightbox/
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
58. “have a rehearsal.”
- Various
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
59. QUESTIONS?
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
60. OUTCOMES
Hybrid Meetings Delivered Results for Thrivent Financial
+ Hybrid Meeting Case Study
Thrivent Financial:
The Case for a Hybrid Meeting
About Thrivent Financial
When Steph Pfeilsticker, CMP, CMM, saw a presentation on Thrivent Financial for Lutherans is a faith-based,
bit.ly/hybridtoolkit
hybrid events given by former MPI CEO Bruce MacMillan in not-for-profit financial services organization of nearly
2010, she experienced an a-ha moment. 2.5 million members with the strength of more than
As senior event planner for Thrivent Financial, she knew US$75 billion in assets managed.
the impact her National Sales Meeting had on the financial
representatives who attended, and on the company’s bottom
line. She uncovered data showing that reps who attended
increased their sales in the three months following the event.
However, only 40 percent of her financial reps were attending.
What if the company could somehow reach the other 60
percent? That was her business case when she presented the
idea of a hybrid event to her leadership in early 2011. What would current Steph
Pfeilsticker won approval for that event proposal in
February 2011, and began the process of planning and
Pfeilsticker tell pre-hybrid
collaboration leading up to the November NSM. Steph Pfeilsticker?
“Don’t get bogged down with the naysayers
VIRTUAL VALUE who might not understand it. Keep the fire in
High-performing financial reps receive complimentary or your belly and don’t second-guess your plan
discounted access to the face-to-face event. The vast majority when you recognize the value and know that
of those who had not attended face-to-face in the past had not it’s the organization’s future. Don’t let the
qualified for gratis access. technology scare you. It’s a machine, and we
“I wanted to place a value on the virtual stream [free implies know how to make machines work. If we can
lack of value], but not price ourselves out of the market,” understand it, we can trust it.”
Pfeilsticker says.
She knew if she got them to log onto the virtual meeting,
those who usually didn’t attend the national sales meeting
would get the content and education they needed to increase
their production, so remote participation was priced at a $49
early-bird rate and $99 regular registration.
Case Study: Hybrid Meeting | Page 1
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
61. VIRTUAL STUDIO IN GENERAL SESSION
Connection for Remote Attendees
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
62. EXCLUSIVE INTERVIEWS
Speakers, Senior Leaders and Content Providers
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
63. MAKE IT PERSONAL
Workbook for Hybrid Attendees
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
64. BUILD A COMMUNITY
Chat Session Moderators Made Conversation Lively
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
65. Teams and People
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
66. TEAMS AND PEOPLE
Which roles do you consider to be of most importance for a Hybrid Event Team?
Production Director
Creative Director
Technical Director
Digital Strategist
Consultant
Virtual Emcee
Meeting Planner
Marketing Manager
Educator
Important Unsure Not Important
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
68. “What makes a hybrid event a success is
mainly the right strategic approach.”
- Senior Manager from a German events agency
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
69. “...to effectively implement a hybrid
event both the local live and the
broadcast portions need to be
produced in different ways.”
- Joe Frascella, Technical Director, Swank Audio Visuals
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
70. “I believe there is an entirely different
skillset that planners need to add to
their toolbox. Everything from
understanding the technology, to user
experience to proper speaker
techniques for virtual education.”
- Kyle Hillman, Meeting Planner, NASW IL PAC
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
71. In addition to current skill set of meeting
professionals, we need to have a good
understanding of engagement, creativity,
gaming, social networking and project
management.
Janet Cooper, Director of Convention Services
Radiological Society of North America
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
72. QUESTIONS?
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
73. BIG FINISH
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
74. LA UNC H?
TIM E TO
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12
75. WHAT ARE THREE THINGS
THAT YOU LEARNED TODAY?
#MEETOPOLIS12
#MEETOPOLIS12 | @RUUDWJANSSEN
Tuesday, October 16, 12