Dont Push the River, It Flows by Itself
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This document discusses the key aspects of effective social networks, including strong social ties, a common story or shared values, dense communication through various online and offline channels, a culture of sharing resources, and creating network awareness. It provides examples of how networks like Obama's 2008 campaign, Wikipedia, and Daily Kos have demonstrated these principles and encourages the reader to consider how to build these aspects in their own networks.
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Dont Push the River, It Flows by Itself
- 1. Don't Push the River, It Flows by Itself with Ruby Sinreich
- 2. MySpace and Facebook didn’t invent social networks
- 3. We already have social networks
- 4. We already have “social marketing” too Budapest, 3/20/04 (AP Photo/Bela Szandelszky)
- 6. What makes networks into “swarms? ” Network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up a.k.a. Web 2.0 a.k.a. social networking a.k.a. Cluetrain marketing a.k.a. grassroots organizing etc… It doesn’t matter what you call it.
- 11. Film Trust
- 14. Obama in 30 Seconds After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazing finalists, a panel of top filmmakers, artists, musicians, and progressive heroes picked the winning ad, "Obamacan." Over 100,000 people have already seen it online, but we need your help to air "Obamacan" on TV. Can you chip in? Because there were so many deserving ads submitted, we also want to honor these other, award-winning ads. www.obamain30seconds.org & www.bushin30seconds.org
- 15. Collective editing, hive mind?
- 16. Friends for Peace www.friendsforpeace.org & www.sorryeverybody.com
- 19. The community feeds (eats?) itself
- 20. Blogs build community, not just online http://www. dailyKOS .com
- 21. Yearly Kos in person & online
- 25. MemoGate How do we get this to CBS?
- 29. Flash mobs
- 30. Global protests London -Daily Mail San Francisco -New York Times “Olympic Torch Route Changed in San Francisco”
- 31. Metaverse too
- 33. Twitter: socialblogsharingmobilenetwork www.twitter.com & www.twittervision.com & www.quotably.com & www.tweetvolume.com & Etc. All things to all people?
- 34. Change.org
- 36. Questions? Ruby Sinreich lotusmedia.org/5things
- 37. Bonus slide: Network structures http://www. webopedia .com/quick_ref/topologies.asp hierarchical star/hub tree (hubs of hubs) ring mesh