This document discusses the key aspects of effective social networks, including strong social ties, a common story or shared values, dense communication through various online and offline channels, a culture of sharing resources, and creating network awareness. It provides examples of how networks like Obama's 2008 campaign, Wikipedia, and Daily Kos have demonstrated these principles and encourages the reader to consider how to build these aspects in their own networks.

1. Don't Push the River, It Flows by Itself with Ruby Sinreich

2. MySpace and Facebook didn’t invent social networks

3. We already have social networks

4. We already have “social marketing” too Budapest, 3/20/04 (AP Photo/Bela Szandelszky)

5. This is about having the power to use and organize our own networks for our own purposes In other words: we don’t need no steenkin’ marching orders.

6. What makes networks into “swarms? ” Network-centric advocacy a.k.a. user-generated a.k.a. people-powered a.k.a. bottom up a.k.a. Web 2.0 a.k.a. social networking a.k.a. Cluetrain marketing a.k.a. grassroots organizing etc… It doesn’t matter what you call it.

7. Strong Social Ties Common Story Dense Communication Grid Sharing Culture Network Awareness Five aspects of effective networks Props to Marty Kearns @ netcentriccampaigns.org

8. Strong social ties Personal relationships Trust Awareness

9. Meetups http://environment.meetup.com/

10. Online social networks

11. Film Trust

12. How can you build... Strong social ties? Personal relationships Trust Awareness

13. Common story Shared values Collective narrative

14. Obama in 30 Seconds After 1100 entries and more than 5.5 million total votes cast, the results are in. From among 15 amazing finalists, a panel of top filmmakers, artists, musicians, and progressive heroes picked the winning ad, "Obamacan." Over 100,000 people have already seen it online, but we need your help to air "Obamacan" on TV. Can you chip in? Because there were so many deserving ads submitted, we also want to honor these other, award-winning ads. www.obamain30seconds.org & www.bushin30seconds.org

15. Collective editing, hive mind?

16. Friends for Peace www.friendsforpeace.org & www.sorryeverybody.com

17. How can you build... Common story Shared values Collective narrative

18. Dense communication grid Online & offline For example Blogs E-mail IM Phone & SMS Face-to-face

19. The community feeds (eats?) itself

20. Blogs build community, not just online http://www. dailyKOS .com

21. Yearly Kos in person & online

22. How can you build... Dense communication grid Online & offline For example Blogs E-mail IM Phone & SMS Face-to-face

23. Culture of sharing Data, information Skills & expertise Money Space

24. Sharing knowledge http://en.wikipedia.org/wiki/Climate_change

25. MemoGate How do we get this to CBS?

26. Distributed action

27. How can you build... Culture of sharing Data, information Skills & expertise Money Space

28. Network awareness Feeling like a member Knowing what the network is for

29. Flash mobs

30. Global protests London -Daily Mail San Francisco -New York Times “Olympic Torch Route Changed in San Francisco”

31. Metaverse too

32. How can you build... Network awareness Feeling like a member Knowing what the network is for

33. Twitter: socialblogsharingmobilenetwork www.twitter.com & www.twittervision.com & www.quotably.com & www.tweetvolume.com & Etc. All things to all people?

34. Change.org

35. One more time… Strong Social Ties Common Story Dense Communication Grid Sharing Culture Network Awareness

36. Questions? Ruby Sinreich lotusmedia.org/5things

37. Bonus slide: Network structures http://www. webopedia .com/quick_ref/topologies.asp hierarchical star/hub tree (hubs of hubs) ring mesh

38. Bonus slide: A few examples/links Fellowship of Reconciliation experiments with social media: Flickr Iran photo Change.org Change.org on Facebook Facebook “page” Causes on Facebook Twitter Conversations on Quotably