Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
<ul><li>Creating Personal Success through Networks and Social Media: </li></ul><ul><li>A brief look </li></ul><ul><li>Dr. ...
<ul><li>- You on Youtube? </li></ul><ul><li>No, Hulu and Itunes, but I lost the USB for my MP3.  It’s MIA, so is my GPS. <...
<ul><li>Did You Know: Shift Happens </li></ul><ul><li>http://www.youtube.com/watch?v=pMcfrLYDm2U </li></ul><ul><li>How are...
Increasing difficulty in keeping up …. Growth Time Information and knowledge Human  absorptive capacity Cohen & Levinthal ...
<ul><li>” No one knows everything,  </li></ul><ul><li>everyone knows something,  </li></ul><ul><li>all knowledge resides i...
6 degrees of separation <ul><li>Everybody is connected to everybody else by no more than six degrees of separation. </li><...
What is a network? A set of actors connected by ties <ul><li>Ties/Links </li></ul><ul><ul><li>Knowledge, trust, team, sit ...
So, what do networks mean for you? <ul><li>An actor’s position in a social network, i.e., social capital, determines in pa...
Network dynamics impact creativity and innovation B A Teigland 2003 Poor  creativity and  innovative  performance High cre...
Bridging unconnected groups brings advantages <ul><li>More rapid promotions </li></ul><ul><li>Higher salaries </li></ul><u...
While closed networks can lead to failure http://www.enronexplorer.com/focus/19185#
High performers leverage networks  (in top 20% of organization’s HR ratings) <ul><li>Structural – Position themselves at k...
Build relationships before you need them,…. … … while making sure you create value and foster trust.
What can you do? <ul><li>What do your networks look like? </li></ul><ul><li>Where do you sit? </li></ul><ul><li>With whom ...
Develop participation in a variety of networks  Strong ties Weak ties Outside organization Inside organization SOCNET
Be selective and be active
Create awareness and build your “brand” - Create a live CV <ul><li>Blog  </li></ul><ul><ul><li>blogger, livejournal, typep...
Organize your networking - Tweetdeck
Check out your own network
But……. <ul><li>“ Lika barn leka bäst” </li></ul><ul><ul><li>People find similar people attractive and develop relations wi...
Go meet someone different  Explore communities in virtual worlds, e.g., SecondLife
The positive spiral of social networks tschaut’s photos Contribution Reciprocity Accumulation Value
Thanks and  see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare....
References and acknowledgements <ul><li>Books </li></ul><ul><ul><li>Barabási,  Linked: The New Science of Networks . Perse...
Upcoming SlideShare
Loading in …5
×

Teigland_Creating Personal Success through Networks and Social Media

929 views

Published on

a brief presentation at a Linklaters alumni event

Published in: Business, Technology, Education
  • Be the first to comment

Teigland_Creating Personal Success through Networks and Social Media

  1. 1. <ul><li>Creating Personal Success through Networks and Social Media: </li></ul><ul><li>A brief look </li></ul><ul><li>Dr. Robin Teigland, aka </li></ul><ul><li>Karinda Rhode in SL </li></ul><ul><li>Stockholm School of Economics </li></ul><ul><li>Associate Professor </li></ul><ul><li>www.knowledgenetworking.org </li></ul><ul><li>www.slideshare.net/eteigland </li></ul>Photo: Mahaley, Lundholm November 2009 ww.ifl.se
  2. 2. <ul><li>- You on Youtube? </li></ul><ul><li>No, Hulu and Itunes, but I lost the USB for my MP3. It’s MIA, so is my GPS. </li></ul><ul><li>This PDF won’t show up on my LCD. </li></ul><ul><li>Call your ISP. </li></ul><ul><li>- I could send them an SMS or look it up on the cookie wiki. So you on Google now? </li></ul><ul><li>- No, Bing. </li></ul><ul><li>- You are such a Yahoo! Oh, just got poked on Facebook. </li></ul><ul><li>From? </li></ul><ul><li>My mom wants to know if she can use Paypal for Netflix. </li></ul><ul><li>Did she ever sell her Imac on Ebay? </li></ul><ul><li>- No, but she got WiFi for the Xbox. </li></ul><ul><li>Can we have a real conversation now? </li></ul><ul><li>- Sure, can we have it in Second Life? </li></ul>NPR, Internet’s 40th Birthday, 2009
  3. 3. <ul><li>Did You Know: Shift Happens </li></ul><ul><li>http://www.youtube.com/watch?v=pMcfrLYDm2U </li></ul><ul><li>How are these trends affecting you? </li></ul>
  4. 4. Increasing difficulty in keeping up …. Growth Time Information and knowledge Human absorptive capacity Cohen & Levinthal 1989
  5. 5. <ul><li>” No one knows everything, </li></ul><ul><li>everyone knows something, </li></ul><ul><li>all knowledge resides in humanity.” </li></ul>networks Adapted from Lévy 1997
  6. 6. 6 degrees of separation <ul><li>Everybody is connected to everybody else by no more than six degrees of separation. </li></ul><ul><li>“ Small World Phenomenon” </li></ul><ul><li>by sociologist Stanley Milgram, 1967 </li></ul>
  7. 7. What is a network? A set of actors connected by ties <ul><li>Ties/Links </li></ul><ul><ul><li>Knowledge, trust, team, sit by, dislike, etc. </li></ul></ul><ul><ul><li>Alliance, customer, investment, etc. </li></ul></ul>Tie <ul><li>Actors/Nodes </li></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Teams, organizations, etc. </li></ul></ul>Actor
  8. 8. So, what do networks mean for you? <ul><li>An actor’s position in a social network, i.e., social capital, determines in part the actor’s opportunities and constraints </li></ul>Casper & Murray 2002 German biotech scientists
  9. 9. Network dynamics impact creativity and innovation B A Teigland 2003 Poor creativity and innovative performance High creativity and innovative performance
  10. 10. Bridging unconnected groups brings advantages <ul><li>More rapid promotions </li></ul><ul><li>Higher salaries </li></ul><ul><li>Greater career mobility </li></ul><ul><li>More adaptable to changing environments </li></ul>Brass, Burt, Podolny & Baron, Sparrowe et al, Gargiulo & Benassi Bill Dept 3 Dept 4 Dept 1 Dept 2 Barb
  11. 11. While closed networks can lead to failure http://www.enronexplorer.com/focus/19185#
  12. 12. High performers leverage networks (in top 20% of organization’s HR ratings) <ul><li>Structural – Position themselves at key points in the network and leverage networks to get things done </li></ul><ul><li>Relational – Invest in relationships that extend expertise and that help to avoid learning biases and career traps </li></ul><ul><li>Behavioral – Understand and cultivate the value of networks and focus on building high quality relationships, not just big networks </li></ul>Cross, Parise, & Weiss 2006
  13. 13. Build relationships before you need them,…. … … while making sure you create value and foster trust.
  14. 14. What can you do? <ul><li>What do your networks look like? </li></ul><ul><li>Where do you sit? </li></ul><ul><li>With whom do you eat lunch? </li></ul><ul><li>With whom do you socialize? </li></ul><ul><li>To which communities, networks do you belong? </li></ul><ul><li>How active are you? </li></ul><ul><li>Build networks before you need them… </li></ul><ul><li>How are decisions made in your organization? </li></ul><ul><li>What information flows would you like to be in? </li></ul><ul><li>What resources will you need in the future? </li></ul><ul><li>Whom should you get to know internally and externally? </li></ul>
  15. 15. Develop participation in a variety of networks Strong ties Weak ties Outside organization Inside organization SOCNET
  16. 16. Be selective and be active
  17. 17. Create awareness and build your “brand” - Create a live CV <ul><li>Blog </li></ul><ul><ul><li>blogger, livejournal, typepad, wordpress, etc. </li></ul></ul><ul><li>Social media profiles </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Shortcut </li></ul></ul><ul><li>Media </li></ul><ul><ul><li>Slideshare.net/scribd.com </li></ul></ul><ul><ul><li>YouTube.com </li></ul></ul><ul><ul><li>Flickr.com </li></ul></ul>
  18. 18. Organize your networking - Tweetdeck
  19. 19. Check out your own network
  20. 20. But……. <ul><li>“ Lika barn leka bäst” </li></ul><ul><ul><li>People find similar people attractive and develop relations with people like themselves </li></ul></ul><ul><li>Our networks tend to be homogeneous </li></ul><ul><li>and not heterogeneous </li></ul><ul><ul><li>Marsden 1987, Burt 1990 </li></ul></ul>
  21. 21. Go meet someone different Explore communities in virtual worlds, e.g., SecondLife
  22. 22. The positive spiral of social networks tschaut’s photos Contribution Reciprocity Accumulation Value
  23. 23. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland
  24. 24. References and acknowledgements <ul><li>Books </li></ul><ul><ul><li>Barabási, Linked: The New Science of Networks . Perseus, 2002 </li></ul></ul><ul><ul><li>Castells, The Rise of the Network Society . Blackwell, 2000 </li></ul></ul><ul><ul><li>Cross & Parker, The Hidden Power of Social Networks . Harvard Business School, 2004 </li></ul></ul><ul><ul><li>Gladwell, The Tipping Point . Abacus, 2001 </li></ul></ul><ul><ul><li>Scott, Social Network Analysis . Sage, 2000 </li></ul></ul><ul><ul><li>Teigland, Knowledge Networking , SSE, 2003 </li></ul></ul><ul><ul><li>Teten & Allen, The Virtual Handshake . American Management Assoc., 2007 </li></ul></ul><ul><li>Homepages </li></ul><ul><ul><li>Stephen Bird, people.bu.edu/sbird </li></ul></ul><ul><ul><li>Steve Borgatti, www.socialnetworkanalysis.com </li></ul></ul><ul><ul><li>Rob Cross, www.robcross.org </li></ul></ul><ul><ul><li>International Network for Social Network Analysis http://www.insna.org/ </li></ul></ul><ul><ul><li>David Krackhardt, www.andrew.cmu.edu/user/krack/index.shtml </li></ul></ul><ul><ul><li>Valdis Krebs, www.orgnet.com </li></ul></ul><ul><ul><li>Fredrik Liljeros, www.sociology.su.se/home/Liljeros/index.html </li></ul></ul><ul><ul><li>James Moody, www.soc.duke.edu/~jmoody77/presentations/index.htm </li></ul></ul><ul><ul><li>Giancarlo Oriani, www.informalorg.eu (In Italian) </li></ul></ul><ul><ul><li>Barry Wellman, www.chass.utoronto.ca/~wellman/ </li></ul></ul>

×