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Building Buzz

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"Social Media Applied: Building Buzz for Your Work" from NTEN with a special Ruby spin.

Presented as part of the We Are Media workshop at the NC Center for Nonprofits annual conference in 2010.

Published in: Self Improvement
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Building Buzz

  1. 1. Social Media Applied: Building Buzz for Your Work Ruby Sinreich, lotusmedia.org, @ruby
  2. 2. WHAT IS BUZZ? Word of mouth Tell a friend Social marketing More than free advertising!  Flickr Photo: abardwell
  3. 3. TRUST AND BUZZ Source is reliable Source is authoritative Message is authentic  Flickr Photo: paranoid monk
  4. 4. BUILD A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Flickr Photo: jepoycamboy
  5. 5.  Flickr Photo: www
  6. 6.  Flickr Photo: kod
  7. 7.   Online & offline For example...   Social networks   Blogs   E-mail & SMS   Instant messaging   Phone   Face-to-face  Flickr Photo: rubyji
  8. 8.  Flickr Photo: gem
  9. 9.  Flickr Photo: eyeliam
  10. 10. THINK LIKE A NETWORK 1.  Strong Social Ties 2.  Common Story 3.  Dense Communication Grid 4.  Shared Resources 5.  Network Awareness  Learn more at netcentriccampaigns.org  Flickr Photo: jepoycamboy
  11. 11. SOCIAL PROOF AND BUZZ We care what other people think (more than we think we do). Are we lemmings?   http://www.copyblogger.com/ social-media-change/  Flickr Photo: RubyJi
  12. 12. THE COST OF BUZZ Tools are cheap Time is money  Flickr Photo: M.ADA Culture is priceless
  13. 13. SOME TOOLS OF BUZZ Twitter Facebook Digg StumbleUpon YouTube Your web site  Flickr Photo: lambchops Your local… park, bar, church, blog or newspaper web site, neighborhood listserve, bus stop, etc.
  14. 14. MISS MANNERS AND BUZZ It’s a cocktail party   Make others feel important   Be smart, witty and funny!   Be relevant   Don’t be rude or self-centered   Put your best foot forward Being awesome is the best way to SEEM awesome  Flickr Photo: Pete Lambert
  15. 15. WHAT’S THE THEME FRIENDS NETWORKS TIME RECIPROCITY RELEVANCE  Flickr Photo: the garlands
  16. 16. WHAT’S YOUR STORY ?  Flickr Photo: sugarpond
  17. 17. More Resources www.wearemedia.org  www.lotusmedia.org 

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