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Introduction to    Search Engine Optimization         EVENT ORGANIZED BY                                                  ...
GOALS OF SEO  UNDERSTANDING SEO           GOALS OF SEO    WEBSITE ANALYSIS  KEYWORD RESEARCH         ON-PAGE SEO         S...
GOALS OF SEO  UNDERSTANDING SEO           GOALS OF SEO    WEBSITE ANALYSIS  KEYWORD RESEARCH         ON-PAGE SEO         S...
GOALS OF SEO  UNDERSTANDING SEO           What is SEO?    WEBSITE ANALYSIS  KEYWORD RESEARCH            Search engine opti...
GOALS OF SEO  UNDERSTANDING SEO           SEO Flow    WEBSITE ANALYSIS  KEYWORD RESEARCH         ON-PAGE SEO         SEO D...
GOALS OF SEO  UNDERSTANDING SEO           SEO comes in two phases:    WEBSITE ANALYSIS  KEYWORD RESEARCH                  ...
GOALS OF SEO  UNDERSTANDING SEO           SEO comes in two phases:    WEBSITE ANALYSIS  KEYWORD RESEARCH            On-Pag...
GOALS OF SEO  UNDERSTANDING SEO           Website Analysis for SEO   WEBSITE ANALYSIS           Website Structure – The st...
GOALS OF SEO  UNDERSTANDING SEO           Website Analysis for SEO   WEBSITE ANALYSIS           Links & Images – Links are...
GOALS OF SEO  UNDERSTANDING SEO           Website Analysis Tools   WEBSITE ANALYSIS  KEYWORD RESEARCH        ON-PAGE SEO  ...
GOALS OF SEO  UNDERSTANDING SEO           Finding The Right Keywords    WEBSITE ANALYSIS  KEYWORD RESEARCH         ON-PAGE...
GOALS OF SEO  UNDERSTANDING SEO           Keywords Intent    WEBSITE ANALYSIS  KEYWORD RESEARCH                           ...
GOALS OF SEO  UNDERSTANDING SEO           ON- PAGE SEO    WEBSITE ANALYSIS  KEYWORD RESEARCH            On-Page SEO: how w...
GOALS OF SEO  UNDERSTANDING SEO           Page Title    WEBSITE ANALYSIS          Page Titles are one of the most importan...
GOALS OF SEO  UNDERSTANDING SEO                              The following are guidelines for    WEBSITE ANALYSIS         ...
GOALS OF SEO  UNDERSTANDING SEO           Meta Description    WEBSITE ANALYSIS          Meta data is an often overlooked o...
GOALS OF SEO  UNDERSTANDING SEO           Headers    WEBSITE ANALYSIS          If a piece of text appears bigger or more p...
GOALS OF SEO  UNDERSTANDING SEO           URL Optimization    WEBSITE ANALYSIS          The URL of a web page is its web a...
GOALS OF SEO  UNDERSTANDING SEO                              Principles of good URL structure:    WEBSITE ANALYSIS        ...
GOALS OF SEO  UNDERSTANDING SEO                              Warning: Avoid Keyword Stuffing    WEBSITE ANALYSIS          ...
GOALS OF SEO  UNDERSTANDING SEO           OFF- PAGE SEO    WEBSITE ANALYSIS                              Off-Page SEO: you...
GOALS OF SEO  UNDERSTANDING SEO           Link Building Activities    WEBSITE ANALYSIS  KEYWORD RESEARCH         ON-PAGE S...
GOALS OF SEO  UNDERSTANDING SEO           Understanding Analytics    WEBSITE ANALYSIS  KEYWORD RESEARCH         ON-PAGE SE...
Introduction to    Search Engine Optimization         EVENT ORGANIZED BY                                                  ...
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3 introduction on seo

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Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org).

For more information, email info@rlcomm.org.

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Transcript of "3 introduction on seo"

  1. 1. Introduction to Search Engine Optimization EVENT ORGANIZED BY Presented by IVAN SHIELDON LLESOL Certified SEO Specialist ivan@rlcomm.org www.twitter.com/ivanshieldon www.rlcomm.org FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  2. 2. GOALS OF SEO UNDERSTANDING SEO GOALS OF SEO WEBSITE ANALYSIS KEYWORD RESEARCH ON-PAGE SEO SEO DEFINED OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES EVENT ORGANIZED BY www.rlcomm.org Source : Google Search Engine FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  3. 3. GOALS OF SEO UNDERSTANDING SEO GOALS OF SEO WEBSITE ANALYSIS KEYWORD RESEARCH ON-PAGE SEO SEO DEFINED OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES EVENT ORGANIZED BY www.rlcomm.org Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound- FOR MORE INQUIRIES: Marketing-vs-Outbound-Marketing.aspxEMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  4. 4. GOALS OF SEO UNDERSTANDING SEO What is SEO? WEBSITE ANALYSIS KEYWORD RESEARCH Search engine optimization ON-PAGE SEO SEO DEFINED (SEO) is the process of OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES improving the visibility of a GOOGLE ANALYTICS SEO SAMPLES OPPORTUNITIES website or a web page in search engines via the EVENT ORGANIZED BY "natural" or un-paid ("organic" or "algorithmic") search results. www.rlcomm.org Source : http://en.wikipedia.org/wiki/Search_engine_optimization FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  5. 5. GOALS OF SEO UNDERSTANDING SEO SEO Flow WEBSITE ANALYSIS KEYWORD RESEARCH ON-PAGE SEO SEO DEFINED OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES OPPORTUNITIES EVENT ORGANIZED BY www.rlcomm.org Source : http://www.innovativeoutsource.com/seo.html FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  6. 6. GOALS OF SEO UNDERSTANDING SEO SEO comes in two phases: WEBSITE ANALYSIS KEYWORD RESEARCH • On-Page Optimization ON-PAGE SEO SEO DEFINED • Off-Page Optimization OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES EVENT ORGANIZED BY www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo- FOR MORE INQUIRIES: what-is-the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  7. 7. GOALS OF SEO UNDERSTANDING SEO SEO comes in two phases: WEBSITE ANALYSIS KEYWORD RESEARCH On-Page SEO: how well your ON-PAGE SEO SEO DEFINED websites content is presented to OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES search engines. This can often be GOOGLE ANALYTICS SEO SAMPLES improved immediately. Off-Page SEO: your site‟s overall “authority” on the Web, which EVENT ORGANIZED BY includes what other websites say about your site. This can take time to improve. www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo- FOR MORE INQUIRIES: what-is-the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  8. 8. GOALS OF SEO UNDERSTANDING SEO Website Analysis for SEO WEBSITE ANALYSIS Website Structure – The structure of KEYWORD RESEARCH website affects its position in search engines. A website made of Frames ON-PAGE SEO SEO DEFINED or Flash, is tough for search engine OFF-PAGE SEO crawling and indexing. Therefore, SEO CASE STUDIES SEO SAMPLES while analyzing a website we need GOOGLE ANALYTICS SEO SAMPLES to consider these aspects. HTML Aspects – The HTML code used in website should obey W3C EVENT ORGANIZED BY standards. Different sections should be properly distinguished by using proper Paragraphs and Header Tags (H1, 222 H2, H3 . . .) to make contents easily accessible by search engine crawlers. Every page should have proper Title and META Tags (Description and Keywords). www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo- FOR MORE INQUIRIES: what-is-the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  9. 9. GOALS OF SEO UNDERSTANDING SEO Website Analysis for SEO WEBSITE ANALYSIS Links & Images – Links are of utmost KEYWORD RESEARCH important in search engine optimization. Inbound links, outbound ON-PAGE SEO SEO DEFINED links, and internal links all play major OFF-PAGE SEO role. First, internal linking should be SEO CASE STUDIES SEO SAMPLES perfect with proper anchor text. There GOOGLE ANALYTICS SEO SAMPLES should be no dead or broken links in website. Page Contents – For any website content is very important. Every EVENT ORGANIZED BY page should have enough keyword rich contents. Status in Search Engines – Assessment of website’s status in search engines is also a major part of website analysis. Number of indexed pages and back links for the website in all major search www.rlcomm.org engines are of utmost important. Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo- FOR MORE INQUIRIES: what-is-the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  10. 10. GOALS OF SEO UNDERSTANDING SEO Website Analysis Tools WEBSITE ANALYSIS KEYWORD RESEARCH ON-PAGE SEO SEO DEFINED OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES EVENT ORGANIZED BY www.rlcomm.org Source : Woorank | SEOMoz| SEO Standards | Hubspot FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  11. 11. GOALS OF SEO UNDERSTANDING SEO Finding The Right Keywords WEBSITE ANALYSIS KEYWORD RESEARCH ON-PAGE SEO SEO DEFINED Keywords used for related OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES searches GOOGLE ANALYTICS SEO SAMPLES Keywords All possible that have related high clicks Most keywords and low cost Valuable EVENT ORGANIZED BY keywords Are Determined Keywords Keywords specific to from... specifically your for quality products or traffic services www.rlcomm.org Source : http://www.wordstream.com/articles/keyword-research-for- FOR MORE INQUIRIES: social-media-guideEMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  12. 12. GOALS OF SEO UNDERSTANDING SEO Keywords Intent WEBSITE ANALYSIS KEYWORD RESEARCH • Broad SEARCH SALES ON-PAGE SEO SEO DEFINED • Brands FUNNEL OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES • Specifics RESEARCH EVENT ORGANIZED BY CONSIDER BUY www.rlcomm.org Source : http://www.wordstream.com/articles/keyword-research-for- FOR MORE INQUIRIES: social-media-guideEMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  13. 13. GOALS OF SEO UNDERSTANDING SEO ON- PAGE SEO WEBSITE ANALYSIS KEYWORD RESEARCH On-Page SEO: how well your websites ON-PAGE SEO SEO DEFINED content is presented to search OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES engines. This can often be improved GOOGLE ANALYTICS SEO SAMPLES immediately. OPPORTUNITIES EVENT ORGANIZED BY www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is- FOR MORE INQUIRIES: the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  14. 14. GOALS OF SEO UNDERSTANDING SEO Page Title WEBSITE ANALYSIS Page Titles are one of the most important on-page SEO KEYWORD RESEARCH factors. Page titles are the text you see at the top of your browser window when viewing a web page. They are ON-PAGE SEO SEO DEFINED also the title of a page that is presented in search OFF-PAGE SEO engines. SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES Page titles can be found and edited in your sites HTML. The text that is surrounded with the <title> tag is your OPPORTUNITIES pages title. EVENT ORGANIZED BY www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is- FOR MORE INQUIRIES: the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  15. 15. GOALS OF SEO UNDERSTANDING SEO The following are guidelines for WEBSITE ANALYSIS coming up with good page titles: KEYWORD RESEARCH Include keywords. ON-PAGE SEO SEO DEFINED Make it less than 70 characters long OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES Put keywords as close to the beginning of GOOGLE ANALYTICS SEO SAMPLES the title as possible. OPPORTUNITIES Make it readable for site visitors. Put your company name at the end of the page title, unless you are a big brand and EVENT ORGANIZED BY people search for you through your brand name. Use different page titles for each page. Each page is an opportunity to target different keywords. www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is- FOR MORE INQUIRIES: the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  16. 16. GOALS OF SEO UNDERSTANDING SEO Meta Description WEBSITE ANALYSIS Meta data is an often overlooked opportunity to attract KEYWORD RESEARCH visitors from search. Interestingly, it does not directly influence search engine rankings. Nevertheless, it is a ON-PAGE SEO SEO DEFINED good practice to include keywords in your meta OFF-PAGE SEO description. SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES What the meta description is used for is to provide the searcher with a short description of the page (<150 characters to be exact) beneath each result. EVENT ORGANIZED BY www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is- FOR MORE INQUIRIES: the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  17. 17. GOALS OF SEO UNDERSTANDING SEO Headers WEBSITE ANALYSIS If a piece of text appears bigger or more prominent than KEYWORD RESEARCH the other text on a page, its probably part of a heading. You can verify this by checking the HTML code of your ON-PAGE SEO SEO DEFINED website, and seeing if that text has an <h1>, <h2>, or OFF-PAGE SEO <h3> tag surrounding it. Text in the headings is more likely SEO CASE STUDIES SEO SAMPLES to be read by search engines as keywords than text in GOOGLE ANALYTICS SEO SAMPLES the rest of the page. For this reason, it is good to include keywords in your headings whenever possible. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-EMAIL ruben@rlcomm.org the-difference/MOBILE +63 933 519 0220
  18. 18. GOALS OF SEO UNDERSTANDING SEO URL Optimization WEBSITE ANALYSIS The URL of a web page is its web address. For example, KEYWORD RESEARCH HubSpots blog has a URL of http://blog.hubspot.com. The URL structure of a website is about how the different URLs ON-PAGE SEO SEO DEFINED connect with each other. OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES The methods of fixing these issues depend entirely on the GOOGLE ANALYTICS SEO SAMPLES back-end parts of your website, such as your content management system or programming framework. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES: Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is-EMAIL ruben@rlcomm.org the-difference/MOBILE +63 933 519 0220
  19. 19. GOALS OF SEO UNDERSTANDING SEO Principles of good URL structure: WEBSITE ANALYSIS Include keywords in your URLs. If youve KEYWORD RESEARCH already bought your main URL, then dont ON-PAGE SEO SEO DEFINED worry about buying a new one just for this OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES sake. But you can clean the URLs of your GOOGLE ANALYTICS SEO SAMPLES interior pages to include keywords and not look like gibberish. For your internal page URLs, separate EVENT ORGANIZED BY individual keywords with dashes (-). For example: http://hubspot.com/marketing- resources/ is a good URL that captures marketing and resources as keywords. www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is- FOR MORE INQUIRIES: the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  20. 20. GOALS OF SEO UNDERSTANDING SEO Warning: Avoid Keyword Stuffing WEBSITE ANALYSIS After reading this, you might think, “Keywords KEYWORD RESEARCH are really important. If having keywords all ON-PAGE SEO SEO DEFINED over my page helps me rank for them, I OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES should just fill my page with these keywords." GOOGLE ANALYTICS SEO SAMPLES Im afraid its not that easy. Apart from leading to a bad experience for site visitors, search engines are smart enough to detect these behaviors. Trying to trick search EVENT ORGANIZED BY engines is not a good SEO strategy. www.rlcomm.org Source : http://www.jumpstartpro.com/on-site-seo-vs-off-site-seo-what-is- FOR MORE INQUIRIES: the-difference/EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  21. 21. GOALS OF SEO UNDERSTANDING SEO OFF- PAGE SEO WEBSITE ANALYSIS Off-Page SEO: your site‟s overall “authority” on KEYWORD RESEARCH the Web, which includes what other websites ON-PAGE SEO SEO DEFINED say about your site. This can take time to OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES improve. GOOGLE ANALYTICS SEO SAMPLES EVENT ORGANIZED BY www.rlcomm.org Source :Hubspot FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  22. 22. GOALS OF SEO UNDERSTANDING SEO Link Building Activities WEBSITE ANALYSIS KEYWORD RESEARCH ON-PAGE SEO SEO DEFINED RSS Feed Directory Social Blog Directy Submissions Submissions Bookmarking OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES Submissions GOOGLE ANALYTICS SEO SAMPLES Article Blog Submissions Commenting YOUR SITE EVENT ORGANIZED BY Social Media Blog Posting Forum Posting www.rlcomm.org Source :Various SEO Sites FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  23. 23. GOALS OF SEO UNDERSTANDING SEO Understanding Analytics WEBSITE ANALYSIS KEYWORD RESEARCH ON-PAGE SEO SEO DEFINED OFF-PAGE SEO SEO CASE STUDIES SEO SAMPLES GOOGLE ANALYTICS SEO SAMPLES EVENT ORGANIZED BY www.rlcomm.org Source :Various SEO Sites FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
  24. 24. Introduction to Search Engine Optimization EVENT ORGANIZED BY Presented by IVAN SHIELDON LLESOL Certified SEO Specialist ivan@rlcomm.org www.twitter.com/ivanshieldon www.rlcomm.org FOR MORE INQUIRIES:EMAIL ruben@rlcomm.orgMOBILE +63 933 519 0220
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