Effective Keyword Research & Analysis

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This presentation will show you the effective way of doing Keyword Research and Analysis. Thanks to Certified SEO Specialist Ivan Llesol (http://www.ivanllesol.com) for preparing the presentation in behalf of RLCOMM International (http://www.rlcomm.org). For more information, email info@rlcomm.org.

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Effective Keyword Research & Analysis

  1. 1. KEYWORD RESEARCH & ANALYSIS EVENT ORGANIZED BY Presented by IVAN SHIELDON LLESOL Certified SEO Specialist ivan@rlcomm.org www.twitter.com/ivanshieldon www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  2. 2. KEYWORDS RIGHT KEYWORDS CASE STUDY What is a Keyword? GOOGLE KEYWORD TOOL A keyword is a word or phrase that a person enters into a search engine like Google and Bing. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  3. 3. KEYWORDS RIGHT KEYWORDS Importance of Keywords CASE STUDY GOOGLE KEYWORD TOOL Today, most business purchasers looking to buy a product or service start the process by using a search engine to find vendors and product information EVENT ORGANIZED BY You need to make sure you rank high in the search engine results, for as many search terms as possible, and hopefully for many of the terms that are searched on more frequently. www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  4. 4. KEYWORDS RIGHT KEYWORDS Finding The Right Keywords CASE STUDY GOOGLE KEYWORD TOOL Keywords used for related searches Keywords All possible that have related high clicks Most keywords and low EVENT ORGANIZED BY cost Valuable keywords Are Determined Keywords Keywords specific to from... specifically your for quality products or traffic services www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  5. 5. KEYWORDS RIGHT KEYWORDS Keywords Intent CASE STUDY GOOGLE KEYWORD TOOL • Broad SEARCH SALES • Brands FUNNEL • Specifics RESEARCH EVENT ORGANIZED BY CONSIDER BUY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  6. 6. KEYWORDS RIGHT KEYWORDS CASE STUDY CASE STUDY GOOGLE KEYWORD TOOL SITE: http://softballhittingonline.com/ EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  7. 7. KEYWORDS RIGHT KEYWORDS CASE STUDY Get the data needed for the GOOGLE KEYWORD TOOL Keyword Research: Client Name: Paula Galan Business Name: Softball Hitting Online Url: http://softballhittingonline.com/ EVENT ORGANIZED BY Target market: US & Canada www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  8. 8. KEYWORDS RIGHT KEYWORDS CASE STUDY Look for possible keywords. GOOGLE KEYWORD TOOL Start by thinking about the 3-5 words that you think people will search on to find your business or businesses like yours. Then use keyword tools to understand EVENT ORGANIZED BY how often people search on the terms related to your business. www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  9. 9. KEYWORDS RIGHT KEYWORDS CASE STUDY List the based keywords. GOOGLE KEYWORD TOOL softball hitting softball tips hitting tips hitting lessons EVENT ORGANIZED BY softball hitting videos www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  10. 10. KEYWORDS RIGHT KEYWORDS Google Keyword Tool CASE STUDY Google has a few tools that make it easy to GOOGLE KEYWORD TOOL conduct keyword research. The Google AdWords Keyword Tool is a great place to start. You can insert one keyword, multiple keywords, or even your website address, and Google will then return a list of related keywords along with simple metrics to gauge how fierce the competition is around each one and how many searches it gets on both a global and local search level. EVENT ORGANIZED BY www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220
  11. 11. TITLE HERE BY LINE HERE EVENT ORGANIZED BY Presented by IVAN SHIELDON LLESOL Certified SEO Specialist ivan@rlcomm.org www.twitter.com/ivanshieldon www.rlcomm.org FOR MORE INQUIRIES:EMAIL info@rlcomm.orgMOBILE +63 933 519 0220

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