The basics of seo


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My first seo presentation, many years way back.

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The basics of seo

  1. 1. The Basics of SEOThe Basics of SEO by: Jan Alvin Dimlaby: Jan Alvin Dimla
  2. 2. What is SEO?What is SEO? Search Engine Optimization (SEO)Search Engine Optimization (SEO) It is the process of improving theIt is the process of improving the visibility of a web site or a web pagevisibility of a web site or a web page in search engines to gain web trafficin search engines to gain web traffic or visitors.or visitors.
  3. 3. Why do we have to learn SEO?Why do we have to learn SEO? Many people are using searchMany people are using search engines to look for what they need.engines to look for what they need.  InformationsInformations  NewsNews  EntertainmentEntertainment  To Buy (product/service)To Buy (product/service)
  4. 4. Examples of Search EnginesExamples of Search Engines  Google (Google (  Yahoo! (Yahoo! (  Microsoft/Bing (Microsoft/Bing ( They are the 3 biggest Search EnginesThey are the 3 biggest Search Engines in the internet the internet today.
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  8. 8. Parts of a Search EngineParts of a Search Engine
  9. 9. Parts of a Search EngineParts of a Search Engine
  10. 10. Parts of a Search EngineParts of a Search Engine
  11. 11. How Search Engines WorkHow Search Engines Work  CrawlingCrawling  IndexingIndexing  Relevancy RankingRelevancy Ranking
  12. 12. CrawlingCrawling Search engines deploy softwareSearch engines deploy software (spiders) to scan through the content(spiders) to scan through the content and links of your website.and links of your website.
  13. 13. IndexingIndexing The spiders then transfer the contentThe spiders then transfer the content of your website to a giant database.of your website to a giant database.
  14. 14. Relevancy RankingRelevancy Ranking When a search is performed, searchWhen a search is performed, search engines tap this database toengines tap this database to determine which website delivers thedetermine which website delivers the most relevant information.most relevant information.
  15. 15. Example of a Search Query PerformedExample of a Search Query Performed
  16. 16. What are the factors that makes aWhat are the factors that makes a website/webpage relevant?website/webpage relevant?  On-Page OptimizationOn-Page Optimization  Off-Page OptimizationOff-Page Optimization
  17. 17. On-Page OptimizationOn-Page Optimization Relevancy factors that can be seenRelevancy factors that can be seen from within the website/webpage.from within the website/webpage.
  18. 18. Off-Page OptimizationOff-Page Optimization Relevancy factors that comes fromRelevancy factors that comes from outside of your website/webpage.outside of your website/webpage.
  19. 19. On-Page OptimizationOn-Page Optimization  Include your keyword in your DomainInclude your keyword in your Domain Name (Keyword Domain Names)Name (Keyword Domain Names)  Keyword DensityKeyword Density  Title TagTitle Tag  Meta TagsMeta Tags  Webpage File NamingWebpage File Naming  Robots Tag and robots.txt fileRobots Tag and robots.txt file  Headline/Header Tags <h1></h1>...Headline/Header Tags <h1></h1>... <h6></h6><h6></h6>  Link/Hyperlink/Anchor Text - from withinLink/Hyperlink/Anchor Text - from within  Images - alt/title attributeImages - alt/title attribute  SitemapSitemap
  20. 20. Keyword Domain NamesKeyword Domain Names What is a Keyword? Keywords areWhat is a Keyword? Keywords are words of interestwords of interest that are used inthat are used in search engines. What is a Domain?What is a Domain? Keyword Domain Names - These areKeyword Domain Names - These are domain names that contains adomain names that contains a keyword in it.keyword in it.
  21. 21. Keyword DensityKeyword Density Keyword density is the percentage ofKeyword density is the percentage of times a keyword or phrase appearstimes a keyword or phrase appears on a web page compared to the totalon a web page compared to the total number of words on the page.number of words on the page.
  22. 22. Title TagTitle Tag The <title> tag defines the title of theThe <title> tag defines the title of the document.document.
  23. 23. Meta TagsMeta Tags Metatags are HTML or XHTML elementsMetatags are HTML or XHTML elements used to provideused to provide structured metadata about a Web page.structured metadata about a Web page.
  24. 24. Commonly used Meta TagsCommonly used Meta Tags  Title TagTitle Tag <meta name="title" content=“Website Title"><meta name="title" content=“Website Title">  Description TagDescription Tag <meta name=“description" content=“Your Description"><meta name=“description" content=“Your Description">  Keywords TagKeywords Tag <meta name=“keywords" content=“keyword 1, keyword 2"><meta name=“keywords" content=“keyword 1, keyword 2">  Robots TagRobots Tag <META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"><META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">
  25. 25. Webpage File NamingWebpage File Naming  The filename should be relevant toThe filename should be relevant to your target keyword.your target keyword.  Don’t use spaces to separate words.Don’t use spaces to separate words.  Use either hyphens or underscores,Use either hyphens or underscores, but its more advisable to use thebut its more advisable to use the former.former. Example:Example:  detergent-bar.htmldetergent-bar.html  speed-detergent-bar.htmlspeed-detergent-bar.html
  26. 26. robots.txt Filerobots.txt File  Robots.txt files are used to giveRobots.txt files are used to give directions to a robot or search enginedirections to a robot or search engine spider.spider.
  27. 27. Headline/Header TagsHeadline/Header Tags The <h1> to <h6> tags are used to defineThe <h1> to <h6> tags are used to define HTML headings.HTML headings. For SEO – header tags indicates the level ofFor SEO – header tags indicates the level of importance in a webpage.importance in a webpage. <h1> being the highest and <h6> being<h1> being the highest and <h6> being the lowestthe lowest
  28. 28. <h1>Detergent Bar</h1><h1>Detergent Bar</h1> <h2>Tide Detergent</h2><h2>Tide Detergent</h2>
  29. 29. Link/Hyperlink/Anchor TextLink/Hyperlink/Anchor Text Hyperlink –Hyperlink – <a href=“”>Link</a><a href=“”>Link</a> A hyperlink connects the currentA hyperlink connects the current webpage to another webpage.webpage to another webpage. Hyperlinks are used by SE spiders toHyperlinks are used by SE spiders to crawl webpages.crawl webpages.
  30. 30. ImagesImages <img src=“images/myimage.jpg”><img src=“images/myimage.jpg”> Guidelines in Using ImagesGuidelines in Using Images  Image filename must be relevantImage filename must be relevant tide-detergent-bar.jpgtide-detergent-bar.jpg  Alt AttributeAlt Attribute alt=“Tide Detergent Bar”alt=“Tide Detergent Bar”  Title AttributeTitle Attribute title=“Tide Detergent Bar”title=“Tide Detergent Bar”
  31. 31. <img src=“images/tide-detergent-<img src=“images/tide-detergent- bar.jpg” alt=“Tide Detergent Bar”bar.jpg” alt=“Tide Detergent Bar” title=“This is a Tide Detergent Bar”>title=“This is a Tide Detergent Bar”>
  32. 32. SitemapsSitemaps Sitemaps are an easy way forSitemaps are an easy way for webmasters to inform search engineswebmasters to inform search engines about pages on their sites that areabout pages on their sites that are available for crawling.available for crawling.
  33. 33. Two Types of SitemapsTwo Types of Sitemaps  XML Sitemap ( For Search EngineXML Sitemap ( For Search Engine Spiders)Spiders)  HTML Sitemap (For human readers)HTML Sitemap (For human readers)
  34. 34. Things we need to avoidThings we need to avoid  Duplicate ContentsDuplicate Contents  Keyword StuffingKeyword Stuffing  Keyword dilutionKeyword dilution  Hidden LinksHidden Links  Use of FramesUse of Frames  Invisible TextInvisible Text  Single Pixel LinksSingle Pixel Links  Link to a bad neighborhoodLink to a bad neighborhood  Text GraphicsText Graphics  Too much outbound linkToo much outbound link
  35. 35. Off-Page OptimizationOff-Page Optimization  Inbound LinksInbound Links  Click DensityClick Density  Domain AgeDomain Age  PagerankPagerank
  36. 36. Inbound LinksInbound Links 1.1. The anchor text must be keywordThe anchor text must be keyword targeted or at least relevant.targeted or at least relevant. 2.2. Inbound links acts as a vote for theInbound links acts as a vote for the webpage, so the more vote thewebpage, so the more vote the higher ranking will be. But its nothigher ranking will be. But its not always the case.always the case. 3.3. Inbound Link AttributesInbound Link Attributes
  37. 37. Inbound LinksInbound Links 1.1. Text Surrounding the LinkText Surrounding the Link 2.2. Authority of the Linking SiteAuthority of the Linking Site 3.3. TLD of the Linking Domain (.com,TLD of the Linking Domain (.com,,, .ph),, .ph)
  38. 38. Click DensityClick Density This factor is calculated byThis factor is calculated by monitoring what links are actuallymonitoring what links are actually followed in search engine results.followed in search engine results.
  39. 39. Domain AgeDomain Age  ‘‘older’ domains hold more weightolder’ domains hold more weight than ‘younger’ domains. Use whoisthan ‘younger’ domains. Use whois to know the registry age of theto know the registry age of the domain.domain.
  40. 40. PagerankPagerank  PageRank is a numeric value thatPageRank is a numeric value that represents how important a page isrepresents how important a page is on the web.on the web.
  41. 41. Common Method of Building LinksCommon Method of Building Links  Directory SubmissionDirectory Submission  Article SubmissionArticle Submission  Forum Link BuildingForum Link Building (profile/signature)(profile/signature)  Profile BacklinksProfile Backlinks  Social BookmarkingSocial Bookmarking  Blog CommentingBlog Commenting  Link BaitingLink Baiting
  42. 42. Directory SubmissionDirectory Submission Submit your page with a briefSubmit your page with a brief summary and url to various linksummary and url to various link directories.directories.
  43. 43. Article SubmissionArticle Submission Articles consisting of content relatedArticles consisting of content related to your page are posted into otherto your page are posted into other article submission pages with yourarticle submission pages with your
  44. 44. Forum Link BuildingForum Link Building  Participate in forums andParticipate in forums and discussions.discussions.  Put a link in your forum profile.Put a link in your forum profile.  Or put a link in your signature.Or put a link in your signature.
  45. 45. Profile BacklinksProfile Backlinks Create a link with your targetCreate a link with your target keyword on various websites thatkeyword on various websites that provides profiles.provides profiles.
  46. 46. Social BookmarkingSocial Bookmarking Submit your link with a briefSubmit your link with a brief description, and include yourdescription, and include your keywords in the title of thekeywords in the title of the bookmark and in the tags.bookmark and in the tags.
  47. 47. Blog CommentingBlog Commenting Leave a meaningful comment on aLeave a meaningful comment on a relevant blog post with your link.relevant blog post with your link.
  48. 48. Link BaitingLink Baiting Create a meaningful content thatCreate a meaningful content that users will want to link that page.users will want to link that page.
  49. 49. Things we need to avoidThings we need to avoid 1.1. nofollow links - This is the type ofnofollow links - This is the type of links which does not pass "linklinks which does not pass "link juice".juice". <a href=<a href=http:// rel=“nofollow”>link</a>rel=“nofollow”>link</a> 1.1. Don't make your links look like itsDon't make your links look like its automatically made. Your need toautomatically made. Your need to diversify the anchor texts that youdiversify the anchor texts that you are using.are using. 2.2. Inconsistent Link VelocityInconsistent Link Velocity
  50. 50. Things we need to avoidThings we need to avoid 4.4. No Link DiversityNo Link Diversity 5.5. Avoid Javascript linksAvoid Javascript links 6.6. Links inside a html frameLinks inside a html frame
  51. 51. How to earn money through SEO?How to earn money through SEO? There are number of ways that youThere are number of ways that you can do to make money using SEO.can do to make money using SEO.
  52. 52.  Ad Publishing - Create a content andAd Publishing - Create a content and attract visitors, then place an ad inattract visitors, then place an ad in your page. (Google Adsense,your page. (Google Adsense, Infolinks,AdBrite,etc.)Infolinks,AdBrite,etc.)  Affiliate - Sell the product of othersAffiliate - Sell the product of others and earn a commission.and earn a commission.  Site Flipping - Develop a website,Site Flipping - Develop a website, promote it, and then later sell it.promote it, and then later sell it.  And many other.And many other.
  53. 53. That’s all folks!!That’s all folks!!