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State of Digital and Social Media in the Philippines 2018

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The State of Digital and Social Media in the Philippines for 2018 is an excerpt of We Are Social and Hootsuite’s “Digital in 2018” with in depth focus on the Philippines Digital and Social Media Scene.

For more in depth write up on this, visit www.estratx.com 

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State of Digital and Social Media in the Philippines 2018

  1. 1. 1 | State of Digital and Social Media In The Philippines 2018 STATE OF DIGITAL AND SOCIAL PHILIPPINES 2018
  2. 2. 2 | State of Digital and Social Media In The Philippines 2018 RUBEN LICERA SEO EXPERT CERTIFIED Chief ESTRATegy Officer ESTRAT MEDIA GLOBAL WEB www.ESTRATx.com EMAIL ruben@ESTRATx.com
  3. 3. 3 | State of Digital and Social Media In The Philippines 2018 OUR CORE SERVICES WEBSITE DEVELOPMENT CONTENT MARKETING SOCIAL MEDIA MARKETING & MANAGEMENT SEARCH ENGINE OPTIMIZATION BLOGGERS RELATIONS ONLINE REPUTATION MANAGEMENT
  4. 4. 4 | State of Digital and Social Media In The Philippines 2018 Data Used in This Presentation is from:
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  10. 10. 10 | State of Digital and Social Media In The Philippines 2018 69%of the Philippines population has internet *+11 % increase compared to 2017 **+16 % higher than the global average ***Dropped position from 23rd (2017) to 32nd country with highest penetration in 2018.
  11. 11. 11 | State of Digital and Social Media In The Philippines 2018
  12. 12. 12 | State of Digital and Social Media In The Philippines 2018 12%Growth of internet users in the Philippines *5 % higher than the global average (worldwide) **15% decrease compared to 2017 report. ***Dropped position from 2rd (2017) to 10th country
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  14. 14. 14 | State of Digital and Social Media In The Philippines 2018 9 hrs The average time spent by Filipinos on the internet *Thailand is number 1 with a difference of 8 mins. **30 mins increase from last years 8 hrs and 59 mins. 29 min
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  16. 16. 16 | State of Digital and Social Media In The Philippines 2018 4 hrs The average time spent by Filipinos using mobile internet *Thailand is number 1 with a difference of 43 mins. 13 mins
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  18. 18. 18 | State of Digital and Social Media In The Philippines 2018 15.2 mbpsAverage Fixed Internet Connection Speed in the Philippines *Philippines is 36th and overtaken by Kenya 15.4 mbps. **11% increase from last years report. ***Way lower than the global average of 40.7 mbps
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  20. 20. 20 | State of Digital and Social Media In The Philippines 2018 13.5 mbpsAverage Mobile Internet Connection Speed in the Philippines *Philippines is 34th. **11% increase from last years report. ***Way lower than the global average of 40.7 mbps
  21. 21. 21 | State of Digital and Social Media In The Philippines 2018
  22. 22. 22 | State of Digital and Social Media In The Philippines 2018 39%Mobile Share of Web Traffic in the Philippines *1% increase from 2017 **13% lower from the Global Average (59%).
  23. 23. 23 | State of Digital and Social Media In The Philippines 2018
  24. 24. 24 | State of Digital and Social Media In The Philippines 2018 74%of the Philippines Population believes that new technologies offer more opportunities than risks *4th Country with the highest digital optimism.
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  27. 27. 27 | State of Digital and Social Media In The Philippines 2018 40%of the Philippines internet users use Ad Blocking Tools to Prevent seeing the display of Advertising Content *17h Country with the highest internet population that blocks ads.
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  32. 32. 32 | State of Digital and Social Media In The Philippines 2018 63%Social media penetration in the Philippines *higher than the global average (42%) **5% increase from 2017 (58%)
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  34. 34. 34 | State of Digital and Social Media In The Philippines 2018 12%Annual Growth of Social Media Users *1% lower than the global average (13%)
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  36. 36. 36 | State of Digital and Social Media In The Philippines 2018 No. 1In time spent on social media with 3 HR and 52 M spent on average daily on any device *63% of Philippine population is accessing internet. **there is decrease in time spent in social media compared to last year 2017 (04hrs 17min)
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  38. 38. 38 | State of Digital and Social Media In The Philippines 2018 More In Depth Detail of the PHILIPPINES State of DIGITAL and SOCIAL MEDIA in 2018
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  50. 50. 50 | State of Digital and Social Media In The Philippines 2018 59 %Of the Philippine Population with Access to Social Media via Mobile *15% growth in 2018. Major decline from growth IN 2017 (32%)
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  54. 54. 54 | State of Digital and Social Media In The Philippines 2018 67 MMtotal number of Facebook users/accounts from the Philippines *63% of Philippine population is accessing internet. **increase of users on all age range.
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  69. 69. 69 | State of Digital and Social Media In The Philippines 2018 TAKEAWAYS
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  72. 72. 72 | State of Digital and Social Media In The Philippines 2018 QUESTIONS? RUBEN LICERA ruben@ESTRATx.com www.ESTRATx.com +63 927 598 8255 Thank You!
  73. 73. 73 | State of Digital and Social Media In The Philippines 2018 RUBEN B. LICERA JR. Chief ESTRATegy Officer (CEO) ESTRAT Media Global E-MAIL: ruben@ESTRATx.com WEBSITE: www.ESTRATx.com ADDRESS Unit 320, Cebu in IT Office AS Building, UP Cebu, Gorordo Avenue 6000 Cebu City LET’S TALK =) For more detail about this report, please don’t hesitate to contact me:

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