DA010 - Professional Diploma in Public Relations - COMM6005EP Public Relations Presentation and Communication Skills (2011/10) Lecture 7 Tools for presentationsDeveloped and Presented byRoy Ying, Msc., B.Comm.Note: Pictures used in this power point fileis for academic Purpose only
Table of Content• What are your tools?• Equipment• How do Steve Jobs present?• Emerging new tools• Other tools
What are your tools?• For face-to-face presentations, you should first be looking for a venue:• Assuming you want to do a gala dinner for the HK International Film Festival, what questions do you need to ask yourself before deciding how much space you need?
This is the way to assess whether the space is big enough
Space• Remember that space is needed not only for the audience and speakers, you must cater for working staff, crew, equipment and sometimes unexpected needs.• Also pay attention to the ceiling height of the venue, it may impose limitation on the types of presentation you can do. •• What can’t What can’t you do in a you do in a low-ceiling low-ceiling venue? venue?
Temperature• Not all presentations are indoor• Even if it’s indoor, the number of attendees and the content may change the room temperature• Can you think of an occassion where the temperature will become colder?
Lighting• How much control do you have over the room lighting?• Can you make the room dark enough for the audience to see images projected on a screen?• Don’t forget the stage. Make sure the lighting isn’t hurting the speakers’ eyes.
How to use them properly?• Powerpoint – Do you need to have fancy animation, built-in video clips, and creative images to communicate your message? – They are helpful, but if over-killed, they might be a distraction. – Although you don’t need to be a master of the latest powerpoint presentation technology, there are a few functions you should know.
Powerpoint• Insert text – It helps the speaker remember his / her scripts• Create your template – It’s your corporate image
Powerpoint• Transition – The effect in moving from one slide to another. This can help illustrate a point• Import audio / video – Use it, especially if you have your own production
Powerpoint• Graphs with notes – It saves the speaker’s effort to look at another table• Hyperlink – It solves your copyright issue, and it’s good for youtube streaming
Powerpoint• Show it on web – Or you can use Slideshare• Tips
Screen projection• A - Front projection• B - Ceiling projection• C - Rear projection• D - Touch screen projection Your speaker needs to know the presentation will be projected in order to do rehearsal
Flipchart• Tips in using flipchart – Design it on a scrap piece of paper before you put it on the flipchart. – Follow the 7 x 7 rule. Have no more than 7 words on each line and no more than 7 lines to a sheet. – Avoid using the colors yellow, pink, or orange. These are difficult for the audience to see.
Flipchart• Tips in using flipchart – Can consider using prepared flipcharts. – If you don’t have a stage, never draw below waist line. – Always have enough chart papers, blue sticky tags and marker pens – Think of the purpose of using flipchart (don’t waste paper if you don’t have to)
Microphone• Do you really need a mic?• Do a rehearsal and a sound check• Find someone to act as your audience• Know how the microphone work (including clip-on mic)• The lectern mike: position yourself properly• Use the mic and the stand as your prop
Quick test on microphone• A good microphone working distance (between the microphone and mouth) is: A. 4-6 inches B. 1-2 inches C. 7-10 inches D. 2-3 inches• Miniature clip on microphones should ideally be placed: A. On a shirt lapel B. As close to the mouth as possible C. As close to waist as possible D. In the center of the chest
Quick test on microphone• To reduce risk of feedback, the best place to use a microphone is: A. Directly in front of a loudspeaker B. Alongside a loudspeaker C. Only from the side of the stage D. Behind, or as far away as practical from a loudspeaker• If the sound system is not working, what should be checked? A. That it is plugged in and switched on B. That the volume control is turned up C. If a separate speaker is used, that it is connected D. If a Wireless microphone is used, that both switches are on E. All of the above
What has he done right? •• How did he How did he •• Did he Did he set the set the follow the 6 follow the 6 scene? scene? x 6 rule? x 6 rule?•• Did visual Did visual •• Why do // Why do aids help aids help don’t you don’t you him? him? like his like his •• How did he How did he speech? deal with speech? deal with transition? transition?
Emerging online toolsNew web-based tools offer ways to publish anddeliver presentations as well as some new toolsfor creating presentations • SlideShare • Authorstream • SlideRocket
Emerging online toolsSlideShare• Share your PowerPoint presentations online• Embed them to a blog, wiki or website.• Add audio, notes, and YouTube videos• http://www.slideshare.net/
Emerging online toolsAuthorstream• Upload a PowerPoint presentation while maintaining its original settings• Present Live link, you can share and discuss the PowerPoint with participants live and interactively• Convert and download them as video or share on iPods, iPhones and YouTube• http://www.authorstream.com
Emerging online toolsSlideRocket• PowerPoint-like which can be shared for viewing or collaboration• Allows students to work together from multiple computers on the same project at the same time.• Cost associated with educational use• Hard to find educational examples
Emerging online tools New tools for creating presentations• Glogster• Voicethread• Prezi
Emerging online toolsGlogster• Create an interactive online poster with links, photos, text, stickers, sound, music, animation and more• Educational site http://edu.glogster.com/• Most educational examples are private
Emerging online toolsVoicethread• Use any type of media (images, documents and videos)• Make comments in 5 different ways - using voice (with a microphone or telephone), text, audio file, or video (with a webcam)• http://ed.voicethread.com for Education