In February 2013 Fundraiser Grrl was born, from a desire to bring together fundraisers from around the world – to commiserate, eye roll, sympathize and laugh out loud at the bizarre and amazing moments we all experience in our crazy wonderful careers. Since it began, over 200,000 fundraisers have visited the site, and it averages over 1,000 visitors per day. Rory is a major gits fundraiser, who had little to no experience with the digital marketing, when she started the site. In this session, she will share what she has learned about using social media to build a community, what worked, and what didn’t, and how to apply this to your work in the non-profit sector.