Creating a Digital Community:
The Adventures (and misadventures)
of Fundraiser Grrl
Rory Green
@RoryJMGreen
http://fundrai...
Who are y’all?
Where you from?
What’s your story?
DISCLAIMER!
I have no training or
education
I have a budget of $0
I have a full time job (that
doesn't involve Tumblr)
Seriously, I am not a “tech”
person
But I do spend a lot of time
on the internet…
What is a meme?
What is a GIF?
Isn’t it pronounced JIF?
What is Fundraiser Grrl?
Why did I start it?
Why is Grrl spelled like that?
A community came together…
Fundraiser Grrl Now
• 1,000+ daily visitors
• Over 200,000 visitors since it began
• Over 5,000 twitter followers
When a Big Gift is Undesignated
When your co-worker doesn’t put things in
Raiser’s Edge
Researching mobile donation platforms
Filling out a HUGE grant application
When a colleague gives you a list by printing
off the Excel spreadsheet and handing it to
you to edit instead of e-mailing...
Trying to pull a difficult query from Raiser’s
Edge
What did I learn?
1: Define your audience
2: Know your audience
3: Create mental nods
4: Measure your success
4.5: Test, test, and test
some more
5: Repeat what works
FREE FOOD!
CAT GIFS!
6: Give value to your
audience
7: Emotions matter
8: Stop talking about
yourself all the time
9: Find and join
conversations
10: Be consistent
11: Talk like a real person -
not a boring corporate robot
12: Call to action
13: Love on your
community
13: Have goals
14: Engage the
Community
What’s the funniest thing
you’ve ever gotten in a BRE?
Let’s try it together!
What makes you feel like this?
What makes you feel like this?
Caption this GIF!
15. Make it THEIR
community
Free stuff!
Google Analytics
Twitter Lists
Twitter Advanced Search
Hootsuite
Tumblr Queue
What would I have done
differently?
Facebook share button
Crashing the site on my busiest week
trying to add a Facebook share button
Tagged posts to enable
searches
E-newsletter
Questions??
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl
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Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl

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In February 2013 Fundraiser Grrl was born, from a desire to bring together fundraisers from around the world – to commiserate, eye roll, sympathize and laugh out loud at the bizarre and amazing moments we all experience in our crazy wonderful careers. Since it began, over 200,000 fundraisers have visited the site, and it averages over 1,000 visitors per day.

Rory is a major gits fundraiser, who had little to no experience with the digital marketing, when she started the site. In this session, she will share what she has learned about using social media to build a community, what worked, and what didn’t, and how to apply this to your work in the non-profit sector.

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  • Who
  • Who
  • Sometimes that means repeating content
  • Sometimes that means repeating content
  • For me – a laugh, a resource, knowing they are not alone
  • Who
  • Who
  • Who
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  • Creating a Digital Community:The Adventures (and misadventures) of Fundraiser Grrl

    1. 1. Creating a Digital Community: The Adventures (and misadventures) of Fundraiser Grrl Rory Green @RoryJMGreen http://fundraisergrrl.tumblr.com/ www.RoryJMGreen.com #Net2Van
    2. 2. Who are y’all? Where you from? What’s your story?
    3. 3. DISCLAIMER!
    4. 4. I have no training or education
    5. 5. I have a budget of $0
    6. 6. I have a full time job (that doesn't involve Tumblr)
    7. 7. Seriously, I am not a “tech” person
    8. 8. But I do spend a lot of time on the internet…
    9. 9. What is a meme?
    10. 10. What is a GIF?
    11. 11. Isn’t it pronounced JIF?
    12. 12. What is Fundraiser Grrl? Why did I start it? Why is Grrl spelled like that?
    13. 13. A community came together…
    14. 14. Fundraiser Grrl Now • 1,000+ daily visitors • Over 200,000 visitors since it began • Over 5,000 twitter followers
    15. 15. When a Big Gift is Undesignated
    16. 16. When your co-worker doesn’t put things in Raiser’s Edge
    17. 17. Researching mobile donation platforms
    18. 18. Filling out a HUGE grant application
    19. 19. When a colleague gives you a list by printing off the Excel spreadsheet and handing it to you to edit instead of e-mailing it to you.
    20. 20. Trying to pull a difficult query from Raiser’s Edge
    21. 21. What did I learn?
    22. 22. 1: Define your audience
    23. 23. 2: Know your audience
    24. 24. 3: Create mental nods
    25. 25. 4: Measure your success
    26. 26. 4.5: Test, test, and test some more
    27. 27. 5: Repeat what works
    28. 28. FREE FOOD!
    29. 29. CAT GIFS!
    30. 30. 6: Give value to your audience
    31. 31. 7: Emotions matter
    32. 32. 8: Stop talking about yourself all the time
    33. 33. 9: Find and join conversations
    34. 34. 10: Be consistent
    35. 35. 11: Talk like a real person - not a boring corporate robot
    36. 36. 12: Call to action
    37. 37. 13: Love on your community
    38. 38. 13: Have goals
    39. 39. 14: Engage the Community
    40. 40. What’s the funniest thing you’ve ever gotten in a BRE?
    41. 41. Let’s try it together!
    42. 42. What makes you feel like this?
    43. 43. What makes you feel like this?
    44. 44. Caption this GIF!
    45. 45. 15. Make it THEIR community
    46. 46. Free stuff! Google Analytics Twitter Lists Twitter Advanced Search Hootsuite Tumblr Queue
    47. 47. What would I have done differently?
    48. 48. Facebook share button
    49. 49. Crashing the site on my busiest week trying to add a Facebook share button
    50. 50. Tagged posts to enable searches
    51. 51. E-newsletter
    52. 52. Questions??

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