Create Better Marketing Content with Humor

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This presentation, based on my ebook, provides easy ways to add humor and levity to your marketing content. Humor is human and it's noisy out there. Travel lightly!

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Create Better Marketing Content with Humor

  1. 1. K a t hy K lo t z -Gu est @kathyklot z g ues t kathy@keep ing ithuman.c om 1All rights reserved 2014. Klotz-Guest Create Better Marketing Content with
  2. 2. All rights reserved 2013. Klotz-Guest 2 Image courtesy of cubicle ranch.com Changes by Kathy Klotz-Guest BAROMETER O’
  3. 3. All rights reserved 2014. Klotz-Guest 3 Humor Connects
  4. 4. Clutter Every 2 days, we create as much information as existed from all of human history up to 2003 – Eric Schmidt, former CEO, Google All rights reserved 2014. Klotz-Guest 4
  5. 5. All rights reserved 2014. Klotz-Guest 5 “A wealth of information creates a poverty of attention.” ~ Herbert Simon, late Nobel laureate economist Attention, Trust 12% trust execs; 60+% trust people like me Volume of Information Marketing Challenge
  6. 6. All rights reserved 2014. Klotz-Guest 6 Humor is Human and Pattern Disruption Deivce Source: Pen Waggener, CC 2.0 Humor Disrupts the Expected Pattern
  7. 7. All rights reserved 2014. Klotz-Guest 7 Peter McGraw, co-author of The Humor Code, posits that the Benign Violation Theory explains what makes things funny. “I shot an elephant in my Pajamas. How it got there, I’ll never know.” – Groucho Marx Image source: Wikipedia.org Violation of the Expected
  8. 8. All rights reserved 2014. Klotz-Guest 8 Getting Started Source: Jon Mick CC 2.0
  9. 9. Customer Pain All rights reserved 2014. Klotz-Guest 9 Start with a customer pain Image source: crtmedical
  10. 10. The Truth: Relationships are Hard All rights reserved 2014. Klotz-Guest 10 www.kinaxis.com Go for Big Truth: It’s Funny
  11. 11. Hubspot, “Unsubscribe” All rights reserved 2014. Klotz-Guest 11 I could change... Maybe we could be friends with benefits?” Image source: screen shot Hubspot
  12. 12. Exaggerate! All rights reserved 2014. Klotz-Guest 12 Image Source: Creative Commons Wikipedia Friedrich Bohringer Take challenges to comic extremes
  13. 13. Get Historical… It’s Hysterical All rights reserved 2014. Klotz-Guest 13 Put products in unusual contexts Source: Michael Russell, CC 2.0
  14. 14. Flip Expectations All rights reserved 2013. Klotz-Guest 14 Source: YouTube screen shot Valentine’s Day Cisco Routers CAN be sexy
  15. 15. Contrasts All rights reserved 2014. Klotz-Guest 15 Create Big Contrasts Image source: Sprint.com screen shot
  16. 16. Fun Stories All rights reserved 2014. Klotz-Guest 16 Source: YouTube screen shot Cisco video with Tim Washer Tell Fun Stories
  17. 17. Create Surprise! All rights reserved 2013. Klotz-Guest 17 CC 2.0 Give an audience what they don’t expect
  18. 18. Go ‘Un-Product’ All rights reserved 2014. Klotz-Guest 18 Source: Ford.com - Doug the Puppet
  19. 19. Co-Create All rights reserved 2014. Klotz-Guest 19 Co-Create with Customers Image Source: Wiredforlego, CC 2.0
  20. 20. All rights reserved 2014. Klotz-Guest 20 Use Role Reversals Source: U.S. Army CC 2.0
  21. 21. Celebrate Levity A Little is Powerful All rights reserved 2014. Klotz-Guest 21 Image Source: Kathy Klotz-Guest
  22. 22. Image Source: Intel.com Let’s Get Visual, Visual… All rights reserved 2013. Klotz-Guest 22 Awww, man! Wait for me… Oh, right, yeah.. never mind!
  23. 23. All rights reserved 2014. Klotz-Guest 23 Image source: keepingithuman.com
  24. 24. Image source: Wikipedia CC All rights reserved 2014. Klotz-Guest 24 SAFE IS RISKY
  25. 25. Start Small. Just Start. All rights reserved 2014. Klotz-Guest 25 No actual fingers were harmed in the making of this photo! Available on Amazon.com
  26. 26. All rights reserved 2014. Klotz-Guest 26 Want more? Get the ebook on Amazon.com!
  27. 27. Thank You for ‘Keeping it Human’ with me! Kathy Klotz-Guest MA, MBA Storyteller Marketer Comic Improviser kathy@keepingithuman.com @kathyklotzguest 408.578.8040 Marketer to the “Human” KindAll rights reserved 2014. Klotz-Guest
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