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Lecture two for Stanford BUS94: The Company is the Content

Lecture two for Stanford BUS94: The Company is the Content

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  • Rise of new category of ecosystem partner-> the influencerThe person who seems to be in the know, who people just listen to
  • Why less expensive? Distribution is free. Reaching 100s millions for free? How much for advertising?Why more effective? Longer sales cycles. More complex decisions? More people involved in decision
  • Who is saying something:Cisco - http://newsroom.cisco.com/Intel - https://www.facebook.com/IntelMetaSwitch - http://www.telecompetitor.com/tag/carrier-evolution/ HubSpothttps://twitter.com/HubSpot (300 person company, not that big)Dell TechCenter - http://en.community.dell.com/techcenter/default.aspx
  • Cisco - http://newsroom.cisco.com/
  • MetaSwitch - http://www.telecompetitor.com/tag/carrier-evolution/
  • Tweet - https://twitter.com/HubSpot/status/323743514947104768Landing page: http://offers.hubspot.com/ultimate-library-of-inbound-marketing-templates?utm_source=twitter&utm_medium=social&utm_content=aaf70f61-8674-4a85-ac38-4c130ce9a330
  • tel - https://www.facebook.com/Intel
  • http://en.community.dell.com/techcenter/default.aspx

Lecture 2   talking Lecture 2 talking Presentation Transcript