Advocamp: Marie Ross
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You Created Some Content, Now What? with Marie Ross, Founding Partner at Next Level Customer Marketing Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
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Advocamp: Marie Ross
- 1. You Created Some Content, Now What? @influitive | #advocamp Marie Ross Founding Partner Next Level Customer Marketing
- 2. You Created Some Content, Now What? Marie Ross, Founding Partner Next Level Customer Marketing March 9, 2016
- 3. Now What?
- 5. Simply Strategies to Amplify Your Content: • Leverage your Marketing Teams • Market your Customer’s Story multiple times across different channels • Create a Mini Campaign with 1 or 2 pieces of content
- 6. University of North Texas Campaign Video live on EMC.com Cloud Expertise page Students at @UNTsocial go wild over their onsite campus experience #EMC! WikibonCUBE interview at EMC World 2015 EMC Pulse Blog Complete & Media Interview scheduled with TechTarget VMworld 2015 Speaker with 2 Press Release Quotes Complete #2 Contributor to Share of Voice
- 7. Yamaha Motor Sports Video live on EMC.com Cloud Expertise page Dedicated Microsite featured: - Videos - Infographic Entire Social Campaign was created using Teaser Video 4,556 Organic Social Clicks 213 Replies 100k Video Views 3,078 Retweets 1,500 Followers
- 8. Key Takeaways • Create Compelling Content • Leverage & Partner with your Marketing Teams • Create & Document a Mini Marketing Campaign with your Customer’s Story • Marketing your Customer’s Story is NOT a One-Time Event
- 11. #Advocamp Marie Ross Founding Partner Next Level Customer Marketing Top 3 Takeaways: 1. Create compelling content and while you're at it – leverage and partner with your marketing teams to do it. 2. Create and document a mini marketing campaign with your customer's story. 3. Marketing your customer's story is NOT a one-time event. You Created Some Content, Now What?
Editor's Notes
- Abstract: Learn simple strategies to create customer marketing campaigns with your content.
- You have told a good story You have humanized it for your audience It is visually compelling And if you were REALLY good you even asked your sales or marketing teams what they were looking for…
- Leverage Your Marketing Teams Most companies have marketing people or marketing teams. So instead of creating your own marketing plan partner with and leverage your own marketing teams. This sounds simple but is it? Meet with them and discuss what types of content do they use, what are their promotion channels, their metrics, their audiences? Remember Marketing Your Customer’s Story – whether it’s a video or a case study it shouldn’t be a one time event. Don’t just pick or 2 outlets in which to market it. You want to create Mini Marketing Campaign with the content you have Document your plan….
- With concentrated efforts on promotion & activation here is a snapshot of what we’ve been able to complete within one customer’s CAPP (CUSTOM ACTIVATION and PROMOTION PLAN). The images and sample tweet was used as part of our own CRG newsflash when this customers story went live in addition to being seeded on EMC cloud handles and corp social channels UNT was activated across 8 areas of marketing to promote its story in Q3 alone, yielding 650 + views on EMC.com / YouTube AND it was the #2 contributor to SOV in week 32 for hybrid cloud IMP. (Background only) Activities completed: EMC World speaker, EMC World CUBE interview, VMworld speaker, 1 quote in Federation Enterprise Hybrid Cloud 3.5 release at VMworld, 1 statement in Federation Momentum press release at VMworld, video on EMC.com, 2 pulse blogs posted on EMC.com, interview for POY awards, and media interview in process, etc. UNIVERSITY OF NORTH TEXAS – public institution of higher education. Turned to EMC to redefine IT and improve the student experience. Also achieving a 33% cost saving.
- With concentrated efforts on promotion & activation here is a snapshot of what we’ve been able to complete within one customer’s CAPP (CUSTOM ACTIVATION and PROMOTION PLAN). The images and sample tweet was used as part of our own CRG newsflash when this customers story went live in addition to being seeded on EMC cloud handles and corp social channels