4. 100%Open 2013
3 Minute Joint Venture
1. Explain what you do.
2. Find out what your partner does.
3. Agree what you could do together.
4. Give your joint venture a name.
5. 100%Open 2013 5
Case Study 1 – The LEGO Group
6 June 2013
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 280,000 people.
6. 100%Open 2013 6
Case Study 2 – P&G
6 June 2013
We developed the Airlock for P&G to source new $100m opportunities. It enabled
product designers insight into their requirements through a confidential process.
7. 100%Open 2013 7
Case Study 3 - Orange
6 June 2013
We helped Orange develop two open innovation and crowdsourcing programmes
creating a new service, Fun Finder, and a new Giving App, Do Some Good.
8. 100%Open 2013 8
Case Study 4 – E.ON
6 June 2013
Home of the Future was a service innovation competition with 45,000 customers,
linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.
15. 100%Open 20136 June 2013 15
Two Models of Open Innovation
• Starts with ‘what’ question: an innovation
brief detailing a specific unmet need
• Is a competitive marketplace amongst
customers, suppliers or users
• The innovation process is mediated by a
Trusted Agent
• Innovations are extracted through a
linear process
• Tend to be internal routes to market (e.g.
license deals)
Discover
• Starts with a ‘who’ question: finding
partners to explore a broad opportunity
• Is a cooperative community & process
, with customers, suppliers or users
• The innovation process is facilitated
through a Catalyst
• Innovations are built using an iterative
process
• Tend to be external routes to market (e.g.
joint ventures)
Jam