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Leadership of Open Innovation by Paul Sloane


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Paul Sloane is a well-known author and speaker on open innovation. In this session, Paul will takes through the breadth of what open innovation can be for organizations and the value it can bring. Of course, innovation where other parties are involved means a different leadership approach. Paul takes us through keys to effective leadership when open innovation is part of our innovation strategy.

In this session, you will learn:

What is Open Innovation and why is it important for your business?
Who is using Open Innovation?
What are the main difficulties and impediments to OI and how can we overcome them?
What is crowdsourcing and how can we use it?

Published in: Business
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Leadership of Open Innovation by Paul Sloane

  1. 1. The Leadership of Open Innovation With Paul Sloane
  2. 2. About the Conference 6 Education-packed sessions
  3. 3. About Paul Sloane Paul Sloane Paul Sloane is an author and keynote speaker on lateral thinking and innovation. He is the author of many books ranging from lateral thinking puzzles to the leadership of innovation. He worked in Sales at IBM. He became Marketing Director and then Managing Director for Ashton- Tate UK and VP International for Mathsoft. He works with corporate clients in UK, USA, Middle East and Germany. His books include The Innovative Leader, The Leader's Guide to Lateral Thinking Skills, A Guide to Open Innovation and Crowdsourcing, and Think like an Innovator.
  4. 4. What is…… • Open Innovation? • Crowdsourcing?
  5. 5. Inbound OI • "Outside In" OI is when you access other people's assets to add value to the products and services that you deliver to the market. 6
  6. 6. Outbound OI • ”Inside Out" OI is when others access your assets to add value to the products and services that they deliver to the market. 7
  7. 7. OI – basic principles • Your customers really don’t care where the solutions come from – why should you? • There are more smart people outside your organisation than inside • OI increases the number & range of solutions to your technical & product problems • OI increases routes to market • OI can be faster 8
  8. 8. Who is using OI? • Unilever • Kraft Foods • Psion • LG Electronics • Nokia • Intuit • P & G • IBM • Reckitt Benckiser • Dell • Kimberley Clark • Johnson & Johnson
  9. 9. Models for OI Instructions Invitations Directed None Few Everyone
  10. 10. Models for OI Instructions Invitations Directed None Few Everyone Directed, Invitational Suggestive, Invitational Directed, Participative Suggestive, Participative
  11. 11. Models for OI Instructions Invitations Directed None Few Everyone Directed, Invitational Suggestive, Invitational Directed, Participative Suggestive, Participative Dell’s IdeastormIBM’s Idea Jam P&G C&D, Innocentive Deep Water Horizon
  12. 12. Dell and Starbucks Dell Starbucks Ideas Submitted 23300 150000 Votes 747000 2000000 Comments 101000 Ideas Implemented 549 277 % 2.4% 0.2%
  13. 13. Crowdsourcing Examples • Challenges • Naming Force • Innocentive • Topcoder • Co-Creation • Threadless • Lego Ideas • Finance • Crowdcube • Kickstarter
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  16. 16. Inbound OI at large companies 17
  17. 17. P&G • Open Innovation projects (external input >50%) reportedly achieve 70% higher NPV than internal projects • Goals for Connect & Develop • C&D to triple its contribution to P&G’s innovation development by delivering $3 billion toward the Company’s annual sales growth • P&G to become the Partner of Choice for innovation collaboration by consistently delivering win=win relationships 18
  18. 18. P&G Connect and Develop
  19. 19. Unilever • Target of 70% of the pipeline to be enabled by OI • The objective is to “move to seamless” 20
  20. 20. Shell • Gamechanger, seeking proposals for radical innovation • External Technology Collaboration, primarily with suppliers • Shell Technology Ventures, an investment fund for early stage companies • Shell Techworks, looking to rapidly prototype technologies already proven elsewhere • Shell Ideas 360, a global idea competition for students 21
  21. 21. Soda-lo – Eminate and Tate & Lyle • Challenge – reduce salt content in food • Technology developed at Nottingham University with Eminate Ltd, E.Midlands Food & Drink Network, Tate & Lyle • Smaller crystals can reduce salt by 25-50% with same taste • Patent – 2009 • License to T&L – 2011 • Launch 2012 • • vice/EuropeMiddleEastAndAfrica/Pages/SODA-LO®SaltMicrospheres.aspx
  22. 22. Ten Tips for OI Success 1. Define what you want to achieve 2. Set Goals 3. Measure your level of openness 4. Define your challenge
  23. 23. Ten Tips for OI Success 5. Choose your method 6. Design your portal 7. Think win/win
  24. 24. Ten Tips for OI Success 8. Put the right people on the case 9. Get a good legal agreement 10. Maintain high-level involvement
  25. 25. How Open are you? • How many ideas from outside the organisation did you implement last year? • Could someone with a great idea for your company easily reach the right person? • How would they be handled? • Are you actively looking outside for ideas?
  26. 26. Open Innovation & Crowdsourcing Paul Sloane @paulsloane
  27. 27. 29 Q&A
  28. 28. 30 Don't Miss the Next Session!