Social Media Strategist Mary Agnes Antonopoulos shares her slides from the IBPA Publishing University in San Francisco 2012.

1. Using Facebook and Twitter to
Jump-Start Sales
Mary Agnes Antonopoulos
Mary Agnes Antonopoulos | http://MaryAgnes.com

2. Mary Agnes Antonopoulos
Social Media Strategist
CEO of Rockaway Writer
New York, New York
Phone: 845-238-0018
http://MaryAgnes.com
Find me on Social Media!
www.Facebook.com/RockawayWriter
www.Linkedin.com/in/RockawayWriter
@RockawayWriter
Speaker at the Javits Center in NYC for IBPA, 2011
Guest Expert & Speaker for IBPA University San Fran, 2012
Speaker for Move People to Action, 2012
Speaker for Author101, October 2012
Guest Expert for M365 Coaching
Branding and YouTube Coach for NanoWrimo Authors
Social Media Editor for WE Magazine
Just a Few Clients: AT&T, Jack Canfield, Panera Bread, Academy Award Winner Irene Cara,
Libby Gill & Co., NY Times Best Seller Christine Comaford, Kelli Richards - All Access Group,
Gary Goldstein (Producer of Pretty Woman), Howling Wolf Financial Literacy, Seth David Chernoff,
and over 1,000 other entrepreneurs, musicians, authors, speakers and corporations…

4. Define and Find Your Crowd…
then lead them where you want them!
Where is the
Crowd?
MaryAgnes.com
And what are
the clouds?

5. Are We Sufficiently Overwhelmed YET?

6. Meetup Groups Event Material
Newsletter Content YouTube Videos
BlogTalkRadio B
Broadcasts
L
Facebook Notes
O
G
or
Linkedin Groups & PPT V
L
O
G

7. Facebook
Fan Pages
• “Real” Time… Stream
• 95% of *likes* …don’t!
• Updates are “other” ?
• Don’t build a house
on a rental property!

8. Facebook
The Land of
Engagement
• Profile Page
• Fan Page
• Group
• Advertising

9. Facebook
GROUPS Rocks
Responsiveness
• Create Events and
invite all members
with one click.
• Posts / Shares go
to members’
inboxes.

10. Facebook Advertising
How to Reach EXACTLY the Right Person
Remember
This?
Start Your Own
REVOLUTION

11. Tweet, tweet tweet….
The Twitterverse
The #1 Win: RTs = Engagement!
The #2 Win: The Feed! SocialOomph
The #3 Win: Get them off Twitter!
http://MaryAgnes.com

12. Twitter
2-Second Tip of the Day
The 2-Second Tip of the Day
Keeps Your Audience Coming Back over and over and
over….
http://MaryAgnes.com

13. Twitter
The RT Universe
SHARE share share. Twitter is MIGHTY and easy to use as a portal to
sharing your info, expertise, and links to you products, blogs, videos, etc.
Push your tweets out to Facebook, Linkedin, your Website…
it’s an easy way to remain active on all of your spaces.
Remember, Reciprocity Rocks Twitter!!!
http://MaryAgnes.com

14. Final Thoughts
Thank you.
The IBPA Community and
Leadership Team has grown to
mean a great deal to me. It’s a
community worth joining AND
supporting.
http://MaryAgnes.com

15. Connect with Mary Agnes
Mary Agnes on Facebook Find MA on Google+
Follow Mary Agnes on Twitter Connect on LinkedIn
Listen to Mary Agnes’ Radio Show on Social Media and Right Writing
Learn more about my Private Social Media Class - By Invite Only
Overview of the Network and Navigation.
What to DO to make it work for you,
One-on-One Coaching!
Live Q&A. If you can't be there, you simply email me your questions and I answer them on the call.
Contact Information:
Mary Agnes Antonopoulos, CEO of RockawayWriter
www.MaryAgnes.com
ma@RockawayWriter.com
Mobile: 845-238-0018 http://MaryAgnes.com