1. 10 Years of Successful Sales
Experience
“Sell yourself before you sell
your product” - Dave Anderson

2. Account Representative 2003-2007
 Grew Payday Accounts Business by 25% through business to
business sales.
Exceeded all sales metrics in areas including
New Loan Accounts
Refinances
New Personal and Business Checking Accounts
Additional Service Referrals
Active member of the Chamber of Commerce; building
business relationships throughout the community.
“After a customer buys into a
salespersons character,
competence, courtesy and
candor, it is far easier to buy into
what the sales person is selling”

3. Business to Business Sales at First American Bank
2005

4. Store Manager 2007-2008
 Grand opened new location
Recruited, hired and trained all employees
Developed execution strategy for grand opening set down
Exceeded store sales expectations by +$300,000 (2007)
Ranking #2 in the region
Coached, developed and promoted numerous employees
“Once the customer becomes more
emotionally involved with your
product or service he or she is more
likely to purchase it and pay top
dollar for it”

5. Store Manager 2008-2010
 Grand Opened new location
Recruited, hired and trained 13-34 employees
Organized and executed grand opening set down
Achieved 6.61% above company sales expectations (2008)
Received Achievement Awards (year end 2008)
 Top 10 units per transaction (out of 120 locations)
 Top 10 sales per transaction (out of 120 locations)
“Ask the right questions and your
customer will show you what it will
take to sell him or her your product”

6. Grand Opening-Aeropostale
2008

7. Store General Manager-LensCrafters 2010-2012
Improved sales results
Increased Average Dollar Sale from $285-$320 (2012)
Ended 2012 #1/37 in spectacle conversion at 72%
Increased Sun Sales by 9% in 2011, and 6% in 2012
Increased Anti-Reflective Sales from 45% to 72% (2012)
Decreased store discount percent positively impacting store profit by
$56,000 (2012)
Participated and lead several regional and company initiatives
Lead Essilor Pilot Program
Right The First Time Focus Group
Lead Associate Enhancement Training Session (all Chicago)
Selected as regional support- traveling to assist other locations with sales
improvements.
“Customers don’t buy when they
understand, they buy when you make them
feel understood.”

8. LensCrafters Team
2012

9. Field Project Supervisor-Operations 2012-Present
 Manage Projects that globally impact the LensCrafters Brand
 Telecommunications
 Developed proposal, and execution strategy for cost reduction initiative – reducing
company spend by $500,000 annually
 Store cleanliness and organization
 Built content, communication plan and execution strategy to standardized store
execution
 Fleet Management
 Improved entire new store opening process
 Visit all new location set downs
 Navigation/Segmentation Test Initiative
 Developed instructional guide
 Facilitated large scale training at Luxottica Summit
 Selected to Facilitate Sun Training in Toronto May 1 st-4th
“Until people buy into you they
won’t buy into what you are
trying to sell them.”

11. 2005 2007 2010 2012 2013
•+25% •+300,000 •+6.61% •72% • $500,000
B2B Sales Sales Sales conversion Brand
• Top 10 •+ 6% Sun Savings
•Exceeded •Ranked #2 UPT •+ $35
all sales in region •Top 10 ADS • Summit
metrics SPT •+27% AR Facilitation
First
American Wet Seal Aeropostale LensCrafters Luxottica
Bank