1. 10 Years of Successful Sales
Experience
“Sell yourself before you sell
your product” - Dave Anderson
2. Account Representative 2003-2007
Grew Payday Accounts Business by 25% through business to
business sales.
Exceeded all sales metrics in areas including
New Loan Accounts
Refinances
New Personal and Business Checking Accounts
Additional Service Referrals
Active member of the Chamber of Commerce; building
business relationships throughout the community.
“After a customer buys into a
salespersons
character, competence, courtesy
and candor, it is far easier to buy
into what the sales person is
selling”
4. Store Manager 2007-2008
Grand opened new location
Recruited, hired and trained all employees
Developed execution strategy for grand opening set down
Exceeded store sales expectations by +$300,000 (2007)
Ranking #2 in the region
Coached, developed and promoted numerous employees
“Once the customer becomes more
emotionally involved with your
product or service he or she is more
likely to purchase it and pay top
dollar for it”
5. Store Manager 2008-2010
Grand Opened new location
Recruited, hired and trained 13-34 employees
Organized and executed grand opening set down
Achieved 6.61% above company sales expectations (2008)
Received Achievement Awards (year end 2008)
Top 10 units per transaction (out of 120 locations)
Top 10 sales per transaction (out of 120 locations)
“Ask the right questions and your
customer will show you what it will
take to sell him or her your product”
7. Store General Manager-LensCrafters 2010-2012
Improved sales results
Increased Average Dollar Sale from $285-$320 (2012)
Ended 2012 #1/37 in spectacle conversion at 72%
Increased Sun Sales by 9% in 2011, and 6% in 2012
Increased Anti-Reflective Sales from 45% to 72% (2012)
Decreased store discount percent positively impacting store profit by
$56,000 (2012)
Participated and lead several regional and company initiatives
Lead Essilor Pilot Program
Right The First Time Focus Group
Lead Associate Enhancement Training Session (all Chicago)
Selected as regional support- traveling to assist other locations with sales
improvements.
“Customers don’t buy when they understand,
they buy when you make them feel
understood.”
9. Field Project Supervisor-Operations 2012-Present
Manage Projects that globally impact the LensCrafters Brand
Telecommunications
Developed proposal, and execution strategy for cost reduction initiative – reducing
company spend by $500,000 annually
Store cleanliness and organization
Built content, communication plan and execution strategy to standardized store
execution
Fleet Management
Improved entire new store opening process
Visit all new location set downs
Navigation/Segmentation Test Initiative
Developed instructional guide
Facilitated large scale training at Luxottica Summit
Selected to Facilitate Sun Training in Toronto May 1st-4th
“Until people buy into you they
won’t buy into what you are
trying to sell them.”
10.
11. 2005 2007 2010 2012 2013
•+25%
B2B Sales
•Exceeded
all sales
metrics
•+300,000
Sales
•Ranked #2
in region
•+6.61%
Sales
• Top 10
UPT
•Top 10
SPT
•72%
conversion
•+ 6% Sun
•+ $35
ADS
•+27% AR
• $500,000
Brand
Savings
• Summit
Facilitation
First
American
Bank
Wet Seal Aeropostale LensCrafters Luxottica