1. Sample
pitch
deck
for
Seed/Early/Series
A
round
Accel
Partners
India
Please
feel
free
to
send
your
plans
to
prayank@accel.com

2. General
Guidelines
• There
is
a
difference
between
a
deck
that
you
email
and
a
deck
that
you
present.
• Ideally
for
an
email
deck
you
might
want
to
focus
on
a
teaser
–
getting
the
investor
interested
enough
to
get
you
a
face-­‐to-­‐face
meeting
• A
presentation
deck
you
should
try
to
showcase
the
key
points
of
the
business
/
idea
and
have
an
engaging
conversation
with
the
investor
–
don’t
try
to
cram
everything
into
the
deck
• This
is
a
sample
deck
to
help
you
pitch
to
us
at
Accel.
Accel
Partners
India,
Bangalore
-­‐
2012
2

3. Contents
1. Team
2. Product
3. Customers
4. More
Product
Details
5. Market
Size
6. Competition
7. Current
Status
8. Execution
Plan
Accel
Partners
India,
Bangalore
-­‐
2012
3

4. The
Team
• Information
about
the
team
and
their
background
that
is
relevant
for
making
this
product
successful,
how
long
the
teams
have
been
working
together,
etc..
• Info
around
what
other
leadership
team
slots
that
you
have
to
hire
in
coming
weeks/months.
• In
general,
what
we
want
to
know
is
whether
the
initial
team
that
has
been
put
together
is
sufficient
to
get
the
product
to
level
of
maturity
and
get
some
customer
traction/revenues
or
not.
Accel
Partners
India,
Bangalore
-­‐
2012
4

5. Product
What
does
it
do
(via
demo,
screenshot,
or
some
explanation)?
Get
the
suspense
out
of
the
room.
Accel
Partners
India,
Bangalore
-­‐
2012
5

6. Customer
• What
is
your
target
customer
segment
–
who
are
the
customers/
users
of
the
product,
• how
do
you
find
them,
how
do
you
reach
them,
• what
it
takes
to
convince
them
to
buy
or
use
your
product.
Deeper
insights
around
customer
behavior
and
how
this
product
fits
into
their
world.
Accel
Partners
India,
Bangalore
-­‐
2012
6

7. Product
Details
• More
details
around
the
edges
of
the
product
• Once
customer
starts
using
–
why
they
would
like/love
the
product
• How
it
differentiates
compared
to
competition
• Before/after
analysis
• Defensibility
of
the
product
• Potential
future
roadmap
of
the
product
These
slides
further
reflect
on
founders
thought
process
around
their
customers
and
their
pain
point.
Accel
Partners
India,
Bangalore
-­‐
2012
7

8. Market
• How
big
is
the
market
from
the
customer
segment
analysis?
• What
percentage
of
market
one
can
get?
How?
Accel
Partners
India,
Bangalore
-­‐
2012
8

9. Current
Status
• Is
your
product
in
beta?
Are
there
any
trial
customers?
• Are
there
any
paying
customers?
• What
is
the
feedback
from
current
customers
–
positives
&
negatives?
• Are
you
making
any
revenues
currently?
• How
many
repeat
customers?
• What
is
your
churn?
Accel
Partners
India,
Bangalore
-­‐
2012
9

10. Execution
Plan
• How
much
money/time
you
need
to
answer
some
of
the
open
questions?
• How
you
plan
to
start
spending
money
on
marketing/product/
sales
to
build
a
real
business?
Accel
Partners
India,
Bangalore
-­‐
2012
10

11. ACCEL
PARTNERS,
INDIA
Please
send
your
business
plans
to
–
prayank@accel.com
Accel Partners India, Bangalore - 2012 11