The Digital Marketing landscape continues to transform in the form of content marketing, big data, mobile marketing, and social media. All of this equates to an abundance of digital marketing assets – audio, video, images, documents, corporate communications, campaign assets, and more – which need to be effectively managed and distributed to various stakeholders – sales teams, employees, partners, customers, remote offices, and others. The Marketing Asset Center provides a powerful and easy way for enterprises to manage and distribute all their digital marketing assets, resulting in increased marketing productivity, brand consistency, sales effectiveness, and revenue.

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Enabling Consistency & Productivity Across Sales and Marketing Channels
Marketing Asset Center
Alfresco + Rivet Logic
Presented by Rivet Logic
Brendan Coleman, Practice Director
@BrendanColeman1

2. Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Agenda
• Rivet Logic
• Why Marketing Asset Management
• Bridging Sales and Marketing
• User Examples
• Case Study
• Q&A

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Rivet Logic
• Alfresco Platinum Partner since 2006
• North American Partner of the Year Award – multiple times
• Solution of the Year Award Winner – multiple times
• Solution Areas
• Digital Asset Management
• Web Content Management
• Digital Publishing
• Customer Examples

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Why Marketing Asset
Management?
“Your brand is the single most important investment
you can make in your business.”
-- Steve Forbes

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Brands Evolve

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All Marketing Evolves
• Consistency is Key
• Global Markets Drive
Localization
• Preserve Brand Equity
• Continuous Sales Enablement

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Plus all things digital…
equates to
A LOT OF DIGITAL MARKETING ASSETS!!

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Organizations need a centralized way to
easily create, manage, and localize their
digital marketing assets

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And the ability to distribute them
easily and securely to all stakeholders

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Marketing & Sales Challenges

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Marketing Challenges
• Assets are scattered across teams, emails and
shared sites
• Frequent one-off request for content
• Version control challenges
• Workflow and approvals managed by email
• Multiple systems to manage campaigns,
events, content, leads, data
• Brand guidelines and compliance
management

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Sales Ineffectiveness
• Sales staff creating and updating their own
marketing assets
• Too many tools and repositories
• Lost sales and opportunities

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These Challenges Cause Friction
• Sales unable to obtain latest marketing assets
• Context with assets is lost over time
• Marketing unable to coordinating campaign
rollouts across teams
• Employees unable to share feedback on
effectiveness of marketing assets
• No process to request new content

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Solution: Marketing Asset Center
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture

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The Marketing Asset Center
Easily manage and distribute marketing assets to all
stakeholders around the world
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture

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Solution Architecture Example

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User Example: Sales
Searching for Assets

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Sales Team: Search

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User Example: SFDC
integration

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Sales Team: SFDC Integration

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User Example: Asset
Approval Workflow

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Marketing Team: Approval Workflow

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Marketing Team: Initiating Approval
Workflow

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Marketing Team: initiating approval
workflow

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Marketing Team: Approving the Asset

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User Example: Site Owner

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Personalize and Targeted Experiences

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Real-time Responsive Testing

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Case Study MasterCard

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• Brand Management
• Consolidation of 20 sites
• Targeted User Experience
• Digital Asset Management
• Enterprise Security
• Commerce Integration
• CRM Integration
MasterCard Goals

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DigitalAsset
Management
Alfresco Content Platform
Marketing Center
Single Sign On
Commerce
Sales Force
Publish
Personalized Experiences

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Consistent Across the Enterprise

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Summary

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Marketing Asset Center Enables a
Centralized Way to…
• Create, manage, localize all digital marketing assets
• Distribute assets securely to all stakeholders
• Collaborate on content creation, management, and
sharing
• Deliver marketing assets across all digital channels
• Quickly find assets through advanced search
• Personalize the users experience based on their role

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How Can Your Team Benefit?
• Brand and messaging consistency
• Increase marketing productivity
• Sales enablement and effectiveness
• Ready access to relevant content within context
(SFDC integration)
• Streamline marketing and sales coordination
• Enable global simultaneous campaign rollouts

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Other Solutions from Rivet Logic for Alfresco
• Web Experience Management
• Customer Portals
• Employee Portals
• And more…
Questions?
Brendan.coleman@rivetlogic.com
@BrendanColeman1

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twitter.com/rivetlogic
Learn More…

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The End