Objective: Raise AIS visibility & Drive lead generation. From bottom to top. We established a consistent newsletter push.
This is an example of a back page. Notice ample opportunities for calls to action. Got rid of the COLO phone number.
Webinar series will feed lead pipelineSmart content will get us found by search engines.Smart content will also help generate leads (i.e. RFQ Template)
Full page advertorial in SDBJ timed with conference. We issued a press release and posted the slides on the website.
We also taped a session where Steve Wallace explains the 360-degree approach to DR/BC. At the same time, we did team pictures to bolster the website.
Founded in 2002, Jedemi Communications is an action-oriented provider ofmarketing and communications services focused on taking care of your “ing”needs:Brainstorming, Strategizing, Positioning, Writing, Editing, Targeting, Tailoring, Pitching, Securing/Placing and tenaciously Following up.Drawing off over 25 years of marketing experience in fast-pacedenvironments, Jedemi Communications is ready to quickly synthesize data youprovide and come up with a creative, yet pragmatic approach that is honed tomeet your specific marketing and communications needs.
Selected ProjectsThe following are examples from some recent projects.• Nagra / OpenTV• Capto Consulting• American Internet Services (AIS)• Red Staple• Gliffy
Nagra Media Message House Developed message house. Showed client how it plays in context.
Nagra Media Web CopyRewrote web copy for new site.Incorporated key messages fromthe "house" project.
Nagra Media Web Copy Example of web copy in progress.
Capto Consulting Changed website and logo to reflect shift in business.
American Internet Services (AIS)• Provided marketing strategy and support.• Helped new management transition the company from colocation provider to managed services and Infrastructure as a Service (IaaS).• Initial rebranding effort included a website re-do.
AIS Marketing Focus / Strategy Quarterly Event Webinars Emphasis: Smart, Frugal & Focused… • Life Sciences Focus • DR/BC Focus • Hot San Diego Vertical • Drive business to PHX• Work with partners AIS Expert Matrix• Leverage AIS Experts• Thought out end-to-end
AIS Marketing Focus / Strategy Outbound Activities• Quarterly Event• Webinars (4-6 per Qtr)• Rolling Thunder News• Client Newsletter (Mo)• LinkedIn Updates New Regular pushes to 2500 clients
AIS Website MakeoverCalls to Action:•Webinars•Request a Quote No to COLO
Gliffy Press Room Created press room on website.
Gliffy Summit 2012Developed tagline and wheel concept.
Gliffy Summit 2012 Target Audience Info front & backAdvised on strategy. This approach helped withinitiating discussions with visitors to the booth.
If you have a project where you need some help, dont hesitate to contact Jedemi.You can reach me at email@example.com.About the Founder:Annie Gladue-Latham, founder and president of Jedemi Communications, honed her skillsover the years in the fast paced, high tech arena (worked on everything from PC clones, tosemiconductors, to enterprise and consumer software, to emerging markets, to data centerservices / IaaS) for clients of all sizes.Annie has the ability to synthesize a lot of information and come up with concise messagesand pitches that “hit the bull’s eye.” She is known for her energy, enthusiasm and tenacity. Inher free time, she can be found reading (voraciously), writing (blog posts and scripts), andworking out (running, playing speed golf, or boxing at UFC).