10bigideaspresentation

10. Offer a Guarantee

9. Get them Worried

8. Get them Excited

7. Get Testimonials

6. Get Competitive

5. Add Value

4. Sell the Boss

3. Upgrade the Trade Show Floor

2. Outbound Calls

1. Get the Attendees Involved

What We are Doing for Associations: Marketing & Strategic Planning

Marketing & Strategic Planning • Review and audit marketing collateral • Create sales and marketing plans • Webcast for prospective and current exhibitors • Video exhibitors for testimonials to get new business • Trade show audit and assessment • Create new sponsorship opportunities

What We are Doing for Associations: Trade Show Design & Traffic Builders

Trade Show Design & Traffic Builders • Zen Den, talent, video lounge to drive traffic to the show floor • Create an exhibitor package for your exhibitor kit that includes talent to drive traffic to their individual booth • Video expo floor and broadcast to session rooms, common areas to drive traffic

Leading Authorities is an Event Marketing Agency & Speakers Bureau. Contact Richa Batra on how we create, design and deliver meeting experiences. richa@lauthorities.com 202.204.0055

10bigideaspresentation

by richabatra on May 18, 2009

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10bigideaspresentation — Presentation Transcript