A trade show booth is the most important aspect of an exhibition as it will represent your brand at the event. https://www.wow-space.co.uk/

1. Victorious Booth Designs Are A
Determinant Of Trade Show Success

2. OVERVIEW
● Customer-centric design
● Multi-sensory experiences
● Focus on comfort
● Virtual reality
● The science of light

3. Customer-centric Design
● First impressions are everything. You want your booth
or display to make an impact on attendees instantly.
But today that’s not just about having a flashy design—
you want it to appeal to the potential customer’s
emotions and imagination.
● Ultimately, the trend is moving towards a “human-
centric” booth experience. So you should cease
thinking in terms of square footage and the numbers of
demo stations. Instead ask yourself if the experience is
comfortable to visitors.

4. Multi-sensory Experiences
● Playing off the first trend, business owners and
marketers are realizing that they aren’t limited to
engaging visitors merely by sights and sounds.
● So it’s smart for trade show marketers to avoid
monotonous presentations. Consider embedding and
dispensing attractive scents to capture the attention of
visitors passing by your booth.

5. Focus On Comfort
● For too long marketers have focused almost exclusively
on how to wow trade-show visitors that they’ve
forgotten the one thing that appeals to everyone
regardless of demographic: comfort.
● Exhibitors who implement lounge areas are finding
success at getting people into their booth and having
them stay there for extended periods of time.

6. Virtual Reality
● VR is generating quite the buzz in the trade-show
world. That’s because it’s adept at drawing a person in
and fully engaging their senses with a presentation.
● VR gives your booth visitors a chance to interact with
your brand far beyond just a casual conversation with a
sales rep at a tradeshow.

7. The Science Of Light
● Nowadays you can transform the entire space using a
targeted focus of light. There is indeed a science to light
and shadow, and marketers who understand this stand
the best chance of presenting their product effectively.
● Utilizing unique lighting elements can also be a
powerful tool to direct visitors to specific displays or
products.

8. WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the most
renowned exhibition stand companies of the UK.
We offer our customers the best services
according to there needs and requirements.
0044 1743 383049
www.wow-space.co.uk