2. 10. Offer a Guarantee

3. 9. Get them Worried

4. 8. Get them Excited

5. 7. Get Testimonials

6. 6. Get Competitive

7. 5. Add Value

8. 4. Sell the Boss

9. 3. Upgrade the Trade Show Floor

10. 2. Outbound Calls

11. 1. Get the Attendees Involved

13. What We are Doing for
Associations:
Marketing & Strategic Planning

14. Marketing & Strategic Planning
• Review and audit marketing collateral
• Create sales and marketing plans
• Webcast for prospective and current exhibitors
• Video exhibitors for testimonials to get new business
• Trade show audit and assessment
• Create new sponsorship opportunities

15. What We are Doing for
Associations:
Trade Show Design &
Traffic Builders

16. Trade Show Design & Traffic Builders
• Zen Den, talent, video lounge to drive traffic to the
show floor
• Create an exhibitor package for your exhibitor kit that
includes talent to drive traffic to their individual booth
• Video expo floor and broadcast to session rooms, common
areas to drive traffic

17. Leading Authorities is an Event Marketing Agency &
Speakers Bureau.
Contact Richa Batra on how we create, design and
deliver meeting experiences.
richa@lauthorities.com
202.204.0055