This presentation discusses the process of creating and launching a TV commercial through a full-service advertising agency. It explains the key departments in an ad agency, including account management, creative development and production, media planning and buying, and account planning and research. It then outlines the process an agency takes, from learning about the client and product, brainstorming concepts, briefing stakeholders, implementing the commercial through production and media buying, and ultimately launching the ad.

1. Welcome To
Our Presentation
On “How a TV Commercial created & Launched”

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TV
Commercial?
Full Service Ad
Agency?

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5. Full Service Ad Agency Departments
Account Management
📌 Liaison between client & Agency
📌 Focus on client needs
📌 Interpreting marketing strategy
Creative Development & Production
📌 Director
📌 Copywriters
📌 Art directors
📌 Producers

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Full Service Ad Agency Departments
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Media Planning & Buying
📌Deliver message to audience
📌Planning
📌Buying
📌Research
Account Planning & Research
📌Planning
📌Research
📌Account Planner
📌Focus customer’s
perspective & relation

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Creation
Process
Making the liaison between the client
and the agency
Briefing other departments
Brainstorming
Briefing the client
Implementation and Execution

8. Client & Agency
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• 👉 Learn about client & product
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👉 Know client’s Message
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👉Ad budget

9. Briefing with Other Departments
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👉 Creative Development
👉 Media Planning & Buying
👉 Account Planning & Research
👉 Human Resource Management
👉 Finance

10. Brainstorming
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👉 Concept
👉 Story
👉 Script
👉 Design
👉 Audio
👉 Director
👉 Cast

11. 👉 Show story script
👉 Select story
👉 Feedback
Briefing With Client
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12. Implementation & Execution
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👉Shooting
👉Editing
👉Sound Design
👉Client Review
👉Sound Mix
👉Client Final Review

13. 👉 Media Buying
👉 Launch The Ad
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Implementation & Execution

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