The major departments of full service agency and the procedure of making a TV commercial.

1. Welcome To
Our Presentation
On “How a TV Commercial created & Launched”

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TV
Commercial?
Full Service Ad
Agency?

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5. Full Service Ad Agency Departments
Account Management
📌 Liaison between client & Agency
📌 Focus on client needs
📌 Interpreting marketing strategy
Creative Development & Production
📌 Director
📌 Copywriters
📌 Art directors
📌 Producers

6. “
Full Service Ad Agency Departments
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Media Planning & Buying
📌Deliver message to audience
📌Planning
📌Buying
📌Research
Account Planning & Research
📌Planning
📌Research
📌Account Planner
📌Focus customer’s
perspective & relation

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Creation
Process
Making the liaison between the client
and the agency
Briefing other departments
Brainstorming
Briefing the client
Implementation and Execution

8. Client & Agency
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• 👉 Learn about client & product
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👉 Know client’s Message
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👉Ad budget

9. Briefing with Other Departments
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👉 Creative Development
👉 Media Planning & Buying
👉 Account Planning & Research
👉 Human Resource Management
👉 Finance

10. Brainstorming
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👉 Concept
👉 Story
👉 Script
👉 Design
👉 Audio
👉 Director
👉 Cast

11. 👉 Show story script
👉 Select story
👉 Feedback
Briefing With Client
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12. Implementation & Execution
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👉Shooting
👉Editing
👉Sound Design
👉Client Review
👉Sound Mix
👉Client Final Review

13. 👉 Media Buying
👉 Launch The Ad
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Implementation & Execution

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