1. RE/MAX Mumbai Gujarat Maharashtra
WORKING ON SOLE – SELLING PROJECT
SAHIL SHAH
REGIONAL MANAGER
RE/MAX MUMBAI GUJARAT MAHARASHTRA

2. RE/MAX Mumbai Gujarat Maharashtra
ABOUT RE/MAX
•Wide Network
•Trust of a Brand
•Strong Technology
•Highly qualified Agents trained
in real estate
90 Countries: 7000 Offices : 100000 Agents : 39 Years
15 States : 135 Offices : 500 Agents

3. RE/MAX Mumbai Gujarat Maharashtra
ABOUT RE/MAX BROKER OFFICE
•One of the first Broker
Offices in city
•One of the biggest
franchise offices in the
country
•Strong presence in
corporate and builder circle
•System driven processes
to make your transaction
smoother and faster
 Past experience in
handling projects
 Profile of broker
owner of the office
 Awards that the
office has won
 Training that the
office has gone
through

4. RE/MAX Mumbai Gujarat Maharashtra
PAST CLIENTS

5. RE/MAX Mumbai Gujarat Maharashtra
DEFINITION : MARKETING
 Marketing is the activity, set of instruction and
processes for creating, communicating,
delivering and exchanging offerings that have
value for customers, clients, partners, and
society at large.

6. RE/MAX Mumbai Gujarat Maharashtra
7 P’S OF MARKETING
Product
Price
Promotion
Place
Packaging
Positioning
People

7. RE/MAX Mumbai Gujarat Maharashtra
PRODUCT
 Compare the product with comparable offerings
in the market place on a time to time basis
 Provide comparative market analysis report to
determine the correct product pricing on a
quarterly basis
 Features, amenities, project strengths and
weaknesses on a quarterly basis

8. RE/MAX Mumbai Gujarat Maharashtra
PRICE
 Compare the price of the product to available
products in the nearby market
 Price it as per the needs of the finance of the
builder and try to bring maximum profitability for
the builder
 Correct mix of investor : end-user to ensure
project gets accepted well
 Wrong pricing can help nearby projects

9. RE/MAX Mumbai Gujarat Maharashtra
PROMOTION
Above the Line promotion
 Local channel operators
 Local radio
 Out of home
 Magazines / Local supplements
 Nearby cinema
 Hoardings

10. RE/MAX Mumbai Gujarat Maharashtra
Below the line Promotion
 Direct mail
 Sales Promotions
 Flyers
 Point of sale booth at various places like malls,
stations, offices
 Telemarketing
 Brochures

11. RE/MAX Mumbai Gujarat Maharashtra
WEB PROMOTION
 Separate website
 Specific promotion through Google Adword
 Social Media Promotion
 Listing on key portals
 Managed Promotion on portals
 Search engine optimization

12. RE/MAX Mumbai Gujarat Maharashtra
EVENT BASED SELLING
 Key Milestones of project:
- Pre-launch, Bhoomipujan, launch, 25%-50% and
75% of project completion
 Festival based selling:
- Akshaya Tritaya, Diwali, Christmas/New year
 Education based selling
- Brokers / End-user meets
 CSR Events
- Blood donation drive at project

13. RE/MAX Mumbai Gujarat Maharashtra
PLACE
 Ensuring participation in key exhibitions at national and
international level to sell the product
 Display and information in key targeted corporate in and
around the area
 Local : MCHI, Times Property Show
- DNA Property
 International : RE/MAX shows around the world
 Property exhibitions like Sumansa, Pan-Eastern in
Middle-East, Europe and Africa

14. RE/MAX Mumbai Gujarat Maharashtra
PACKAGING
 Ensure top-in-class coordination for designing in
- Brochures
- Videos
- Virtual Tours
- Commercial
- Advertising

15. RE/MAX Mumbai Gujarat Maharashtra
POSITIONING
 Position it to sell
 Ensure that genuine buyers are able to consider
the product
 Build a brand so customers perceive us positively
and position brand as a customer-centric
 Helping define a position in the market and
working towards achieving excellence in the
same
 Awards and rating agencies

16. RE/MAX Mumbai Gujarat Maharashtra
PEOPLE
 Well qualified trained agents / staff to market the
project
 Local association promotion
 Creating an agent centric attitude to ensure
more people are working on the field towards
your project to sell it faster

17. RE/MAX Mumbai Gujarat Maharashtra
AND..
 Tieups with major housing finance companies
 Ensure local key influencers are updated and
apprised on regular basis
 Community Involvement through raising of
issues of local concern and participation

18. RE/MAX Mumbai Gujarat Maharashtra
FINANCIALS
 Be sure who is bearing cost of marketing
 Site office, sales office, cost of housekeeping
agencies etc
 Be clear on when to say NO and understand your
profitability game
 Ensure there is no parallel selling on the project
 Be careful whom you are loyal to work on in the
transaction

19. RE/MAX Mumbai Gujarat Maharashtra
Thank You
Feel free to send any of your questions to
helpdesk.mgm@remax.in