Building a Seller Proposal in Real Estate

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Building a Seller Proposal in Real Estate

  1. 1. RE/MAX Mumbai – Gujarat – Maharashtra BUILDING A SELLER PROPOSAL SAHIL SHAH
  2. 2. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra WHAT TO INCLUDE  Details on RE/MAX  Challenges faced by the seller  Why RE/MAX Broker Associate  How to list with RE/MAX  Exclusive Mandate  List of Services  Dangers of Overpricing  Comparative Market Analysis  Procedure
  3. 3. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra PROFILE-ROLE ON RE/MAX  RE/MAX International  RE/MAX India  RE/MAX Region  RE/MAX Franchise Office  You as an Agent
  4. 4. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra CHALLENGES FACED BY SELLER  Guidance of valuation  Limited network of agents  Sales requires continuous efforts  Dealing and negotiating with number of agents and buyers  Limited Marketing Exposure  Legal Paperwork
  5. 5. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra WHY RE/MAX BROKER ASSOCIATE  Association with a brand  Global Presence  Customers of all types  Collaboration with brokers  No fixed costs – only success fees  Trained and Professional Agents  No motivation / monitoring required  Exclusive web-space
  6. 6. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra TYPES OF MANDATE  Open Mandate  Exclusive Mandate
  7. 7. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra BENEFITS OF EXCLUSIVE MANDATE  Results in higher selling price  Allows agents to put signages  Invest more in advertising  Gives exposure to more agents  Seller is better informed
  8. 8. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra LIST OF SERVICES  Fliers – Design Centre  Brochures – Design Centre  Event based marketing Buying in area Investing in area Why buy rather than rent  Festival based marketing Janmashtami Independence Day Dusshera Diwali  Web marketing Google Adwords Facebook Ads LinkedIn Ads Facebook Page and marketing •Print media ToI + Mirror Indian Express Regional newspaper •Web Promotion on Magicbricks 99acres Indiaproperties •Agents in the area •Agents in the city – Associations, other top agents •RE/MAX network in the city, country and internationally iConnect – local agent, office, www.remax.in, iConnect – other portals BBM groups •Corporate in the area IT companies Non IT companies Other sources of business owners and buyers
  9. 9. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra  Email campaign  SMS campaigns  Open House  ‘Deal of Month’ campaign  ‘Just Listed’ postcards in the vicinity  Signages to lead to the property  Franchise office newsletter  Sharing it on Slideshare
  10. 10. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra CHECKLIST TO MARKET A PROPERTY Build your own checklist for buyer and seller respectively
  11. 11. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra DANGER OF OVERPRICING NEW 1) FINALLY SELLS FRESH 2) LONGER TIME OPEN TO ALL BUYERS 3) LESS MONEY GREATEST INTEREST AND ACTIVITY IN THE FIRST 30 DAYS FAIR PRICE UNDER PRICE OVER PRICE
  12. 12. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra COMPARATIVE MARKET ANALYSIS Your Listing: C-101, Kala Residency, Nr. Radio Mirchi, Satellite, Ahmedabad – 15 Your Listing Price Recommendation: Rs. 80,00,000 Address Bedrooms Baths Square Ft. Parking List Price Days on Market Property Age Kalasagar 4 2 1804 Y 88,00,000 Kala Heights 4 2 1788 N 83,00,000 Sharanam 4 2 1896 Y 80,00,000 Indraprastha 4 2 1/2 1912 N 77,00,000 Vraj Vihar 4 2 1692 N 90,00,000 Gokuldham 4 2 1692 N 75,00,000 Satellite Tower 4 2 1690 N 85,00,000 Average List Price: Rs. 85,00,000 Average Sold Price: Rs. 78,00,000 Average Sq. Ft: 1782
  13. 13. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra PROCEDURE  Defining Contract type –  Exclusive,  Partial exclusive,  Open mandated,  Defining deliverables from RE/MAX for the same.  Determining the Period of Contract/ mandate.  Deciding Brokerage & other Financials.  Brokerage charged may vary from property to property, depending upon type of contract, commitments from RE/MAX, proportionate marketing amd Advertising expenditure, etc.  Signing of an MOU to that effect.  Execution  Settlement of payments.
  14. 14. REFLECTIONS OF GREATNESS RE/MAX Mumbai – Gujarat – Maharashtra Thank You For any questions, you can always mail us at helpdesk.mgm@remax.in

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