8. A Definition of
Social Media is the distribution of news and
information through the "public access" of the
internet. It represents all of the channels that
"we the people" use to read, write, create, and
share information with each other.
Social Media is about categorizing content,
rather than trying to capitalize on trends.
12. Conversions
Sales, offer downloads, etc.
Engagement
Participating and/or listening to conversations
Traffic
Driving traffic to your site, i.e. landing page, hub page
Branding
Building awareness around your brand/product
13. Article
Blog Posts
Landing
Page
Core
Content Group
(White Posts
Paper)
Tweets
Video
Audio
24. 1. Participate in ALL areas of Social Media
(Share, Publish, Network)
2. Maximize your exposure via two of the
most popular Social Media sites:
Facebook and Meetup.
3. Empowering your Connections and your
Business Clients to share, publish, and
network on your behalf.
25. Example:
Facebook is a Social Media community that
provides access to a wide array of people and
organizations via forums, groups, blogs, fan pages,
and personal profiles. Perfect for distributing
information about your business or marketing
events and getting "instant" feedback.
26. Social Media can be used to grow your
existing network organizations and tap
into referrals and business that you would
not normally have been able to access.
MORE PEOPLE… MORE REFERRALS.
28. Social Network Application
- Utilities/Entertainment
- “Lives” inside a social network
- Based on Facebook or MySpace/OpenSocial
development platform
Benefits
- Viral brand visibility within established friend
relationships
- Large reach and deep brand engagement
- Generates web site traffic
29. Web Widgets
- Utilities/Entertainment
- HTML, Flash & Javascript
- Copy/Paste on Web Site/Blogs
Benefits
- Brand visibility
- Drive web site traffic
- Brand engagement
- Data acquisition
30. Example:
Meetup is a Social Media presence that "pushes"
your connections to ACTUAL meetings. This is
perfect for inviting individuals who meet your
sales criteria and/or demographics.
31.
32.
33. 1. Social Media creates a way to easily follow up
and stay in contact with your visitors/clients.
2. You can become a resource for others in the
Social Media environment and can help your
business grow as a result.
3. People like to hear what others have to say
about your BUSINESS before they decide to
inquire about your SERVICES. Social Media
helps you monitor this dialog and respond
accordingly.
36. Sign up for a Social Media account.
It's free to become a member!
There are thousands of potential referral
partners in your geographical area that are
already active and waiting for you to
participate.
37. SHARE at least one thing about your business or
organization via Social Media.
PUBLISH at least one thing about your business
or organization via Social Media
NETWORK with at least one interest group
within in the Social Media environment. Work to
become a resource for that group and be looking
for potential referral partners for your business
within that group.
46. 1. News Feeds show
updates on your and your
friends’ activity
2. First thing you see when
you log in
3. Your updates show on
your profile “Wall”
4. Allow users to engage
with you – Each activity
can be shared with
THEIR network
47. 1. Email your opt-in mailing list
2. Include link in your email signature
3. Blog about your Facebook Page
4. Post a link or badge on your website or blog
48. Determined by number of followers, fans, and
friends and YOUR public search settings.
63. Sign up for the ADVANCED Class!
Monday, April 12th
11:00am to 1:30pm
RIGHT HERE IN THIS ROOM!
Limited Spots Available!
50% OFF – Offer Ends TODAY!
64. Dan Fowler
New Media Marketing Specialist
danfowler@redriverpro.com
866-595-1889
FOLLOW ME ON:
www.twitter.com/redriverpro
www.facebook.com/redriverpro
www.linkedin.com/in/danfowler
www.ustream.tv/redriverpro
