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Joost Bon – Uitgever NU.nl
1/4/15 DigitalContent strategy2
1/4/153
1/4/155
Wees relevant
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desktop
mobile
tablet
NU.nl during the day
relative use of devices
1/4/1511
12

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Joost Bon (Nu.nl) @ CMC Nieuws

Editor's Notes

  1. IMPACT!! Frequency (sessies per bezoeken per dag) PV per sessie (engagement) Branded content (PV op artikel)
  2. NU.nl eerst nederlands nieuwmerk met een iOS app (iphone app) Past bij innovatief karakter van NU.nl Intussen is weer zo’n tijd geleden dat er besloten is om weer van het begin een geheel nieuwe iOS app te bouwen die weer klaar is voor de toekomst. Aangepast op nieuwe schermen en de nieuwe functionaliteiten die mogelijk zijn We kunnen nu doorbouwen naar een applicatie die nu al op diverse punten in speelt op de gebruiker (bv locatie en filter push) maar in de toekomst nog persoonlijk > relevanter wordt persoonlijke pushberichten, zelf inrichten van de app, etc.