How to use SlideShare to promote your business (webinar)

Rashmi Sinha, SlideShare CEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar

What is SlideShare?

Social Media for Professionals
SlideShare is the world’s largest professional sharing community
Millions of professionals visit us to research and discuss business and technology topics everyday

Why you should be on SlideShare

Who is on SlideShare?
Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business.
50% are managers, directors, or C-level execs with significant purchasing influence**
50,000 slideshows uploaded weekly
Average time on site = 8 minutes
Average of 20 slides viewed per visit
*Quantcast – Nov 2009 **SlideShare User Survey Fall 2009
By the numbers*
293 rd most popular site on the Internet
28mm unique visitors/ month
80mm pages viewed/ month

Demographics *Quantcast – July 2009

Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!

Businesses on SlideShare

Best Practices for Promoting YOUR Business on SlideShare!

Upload your Marketing Materials
Create new content or repurpose archived content
Presentations
Case Studies
White Papers
Brochures

Make a Webinar
SlideCasts: Sync audio to a presentation to create a webinar
Promote your webinar on SlideShare and other social media networks
Capture leads before, during or after your webinar

Spread the Word
Post links to Twitter, Facebook, Google Buzz or Delicious
Email your friends
Embed in blogs
Get the ball rolling

Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite

Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!

Leverage LinkedIn
Use SlideShare App to showcase your content on your LinkedIn profile
Find content from your LinkedIn network
Favorite presentations

Connect with Influencers
Engage with the SlideShare community
Favorite and comment on other’s content
Subscribe to other people. They may subscribe to you, driving views
If your content gets a lot of views & favorites it could be featured on the homepage

Quick tips for getting popular
Use a catchy title
Use a striking first slide
Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
Reply to comments
Thank anyone who favorites
Encourage people to follow you on SlideShare

What other tools can a business use?

AdShare
Promote your content contextually
Geographic, categorical & relational targeting
LeadShare
Capture customer leads through your content assets
Customizable lead or survey form & filtering options
SlideShare.net/Business

How can I get more views?
Have your content Featured on our homepage
See Appendix 1: Advertising Opportunities
Try AdShare
Your content can become a ‘sponsored result’ next to relevant content
Target specific countries
Learn more at http://www.slideshare.net/business/adshare

Capture Leads on SlideShare
Use LeadShare to capture leads on all content uploaded to SlideShare
Customizable form
Works on embeds
More later in presentation

What if I want to do something REALLY BIG?

Go Big with SlideShare.net/Channels
A Channel is a social microsite for your content & branding within the SlideShare community

Dominate Your Category
Sponsored Channels

Own Your Channel
Branded Channels

Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).

Thanks! For further information about advertising or custom channels, contact: [email_address]

Appendix 1: More Advertising Opportunities

Run a Contest on SlideShare
Engage SlideShare users in a conversation around your brand
Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.)
Your brand’s messaging is woven throughout the contest pages.
Including:
brand videos
demos
presentations
custom CTAs

Email Newsletter Ads Goes out every other week 160x600 ad unit

Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).

http://www.shakeitmarketing.com	407
http://oolongpresentations.com	184
http://communitymcu.net	87
http://www.slideshare.net	62
http://iseg-blogcamp.blogspot.com	21
http://bloxfox.com	18
http://thoughts-illustrated.blogspot.com	12
http://127.0.0.1:8000	9
http://socialmediawijzer.nl	9
http://michaelbatistich.com	7
https://twimg0-a.akamaihd.net	6
http://somup.wordpress.com	5
http://iseg-blogcamp.blogspot.fr	4
http://us-w1.rockmelt.com	2
http://www.marketingpeople.ru	2
https://blackboard.bsu.edu	2
http://shakeitmarketing.com	2
http://localhost:3447	1
http://facebook.slideshare.com	1
http://posterous.com	1
http://blog.mx-pumpen.de	1
http://webcache.googleusercontent.com	1
http://paper.li	1
https://twitter.com	1
http://www.slideshare.net:80	1
http://bb91tst-mt.uhcl.edu	1

How to use SlideShare to promote your business (webinar)

by Rashmi Sinha on Apr 22, 2010

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How to use SlideShare to promote your business (webinar) — Presentation Transcript