How to use SlideShare to promote your business (webinar)Presentation Transcript
Rashmi Sinha, SlideShare CEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar
What is SlideShare?
Social Media for Professionals
SlideShare is the world’s largest professional sharing community
Millions of professionals visit us to research and discuss business and technology topics everyday
Why you should be on SlideShare
Who is on SlideShare?
Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business.
50% are managers, directors, or C-level execs with significant purchasing influence**
50,000 slideshows uploaded weekly
Average time on site = 8 minutes
Average of 20 slides viewed per visit
*Quantcast – Nov 2009 **SlideShare User Survey Fall 2009
By the numbers*
293 rd most popular site on the Internet
28mm unique visitors/ month
80mm pages viewed/ month
Demographics *Quantcast – July 2009
Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!
Businesses on SlideShare
Best Practices for Promoting YOUR Business on SlideShare!
Upload your Marketing Materials
Create new content or repurpose archived content
Make a Webinar
SlideCasts: Sync audio to a presentation to create a webinar
Promote your webinar on SlideShare and other social media networks
Capture leads before, during or after your webinar
Spread the Word
Post links to Twitter, Facebook, Google Buzz or Delicious
Email your friends
Embed in blogs
Get the ball rolling
Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
Use SlideShare App to showcase your content on your LinkedIn profile
Find content from your LinkedIn network
Connect with Influencers
Engage with the SlideShare community
Favorite and comment on other’s content
Subscribe to other people. They may subscribe to you, driving views
If your content gets a lot of views & favorites it could be featured on the homepage
Quick tips for getting popular
Use a catchy title
Use a striking first slide
Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
Reply to comments
Thank anyone who favorites
Encourage people to follow you on SlideShare
What other tools can a business use?
Promote your content contextually
Geographic, categorical & relational targeting
Capture customer leads through your content assets
Customizable lead or survey form & filtering options
How can I get more views?
Have your content Featured on our homepage
See Appendix 1: Advertising Opportunities
Your content can become a ‘sponsored result’ next to relevant content
Target specific countries
Learn more at http://www.slideshare.net/business/adshare
Capture Leads on SlideShare
Use LeadShare to capture leads on all content uploaded to SlideShare
Works on embeds
More later in presentation
What if I want to do something REALLY BIG?
Go Big with SlideShare.net/Channels
A Channel is a social microsite for your content & branding within the SlideShare community
Dominate Your Category
Own Your Channel
Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
Thanks! For further information about advertising or custom channels, contact: [email_address]
Appendix 1: More Advertising Opportunities
Run a Contest on SlideShare
Engage SlideShare users in a conversation around your brand
Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.)
Your brand’s messaging is woven throughout the contest pages.
Email Newsletter Ads Goes out every other week 160x600 ad unit
Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).