Betabrand rocks e-commerce marketing, from
naming conventions to SEO, to some of the best product detail pages on the web.Chris Lindland of http://betabrand.com is quiet on the blog/social front, but knows exactly how to make inbound marketing worktogether, e.g. http://www.adweek.com/news/advertising-branding/profiting-hoodiegate-140898
Option #2: Rely on Your
Product, Your Persona, and/or Your Paid Marketing to Take You Viral.Priceline hasn’t (historically) invested in strategic inbound marketing, yet benefits from great viral reach.
Option #3: Accept that Inbound
Marketing (SEO, social, content, etc) Won’t Be a Competitive AdvantageIt’s OK to intentionally make inbound a weakness. It’s not OK to pretend it’s a strength if it’s not.
10 Tactical Tips for CEOsEngaging
in Inbound Marketing** I would strongly urge CEOs not to engage in any other kind of marketing, mostly because these others donot scale as well, nor do they leverage the unique advantages CEOs possess.
#7: Optimize Your Online Bio
(& Update It, Too)Your bio gives you full control over links & anchor text. Keep it useful & updated, and provide it to whomever needsit (events, charities, interviewers, etc).
#8: CEOs Amass Favors. Ask
for Links & Shares!!100s of people I connect with ask me how/if they can “repay the favor.” Other CEOs get this, too.
#9: Leverage Your Contacts to
Amplify Messages You can/should do this manually through email, but Wonk makes it easy to export & search your followers for those who can help.