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Samsung final
- 2. www.company.com INTRODUCTION • Samsung was founded by Lee Byung- Chull in 1938 as a trading company • South Korean company • Largest Information Technology company measured by 2011 revenues • Assembly plants and sales networks in 61 countries
- 3. www.company.com Corporate Affiliation •I.T SECTOR: • Samsung Electronics, • Samsung SDI, • Samsung Electro-Mechanics, • Samsung SDS, • Samsung Display, • Samsung Corning Advanced Glass.
- 4. www.company.com Financial Services Companies: • Samsung Life Insurance • Samsung Fire & Marine Insurance • Samsung Card • Samsung Securities • Samsung Asset Management • Samsung Venture Investment Corporate Affiliation
- 5. www.company.com Corporate Affiliation Machinery & Heavy Industries: • Samsung C&T • Engineering & Construction Group • Samsung Heavy Industries • Samsung Engineering • Samsung Techwin
- 6. www.company.com MISSION STATEMENT • New Technology • Innovative Products • Creative Solutions • So the vision of Samsung is to "Inspire the World, Create the Future." VISION STATEMENT • Enhance Samsung’s business performance and global reach. • Simultaneously develope a pool of talented global managers that can act as strategic advisors to Samsung Group executives
- 7. www.company.com CSR OF SAMSUNG Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: • Educating our tomorrow: • Smarter education to the children. • Provide their products like laptops and other devices to teach them. • Take Back Recycling: • Promotes that all its products are collected and recycled at the end of their lifecycle. • The company has established recycling infrastructure in Korea. • It also finances for the collection and recycling of its products in many other countries.
- 8. www.company.com CORPORATE CULTURE Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: • To devote talent and technology to creating superior products and services that contribute to a better global society. • Search for the brightest talent from around the world and give them the resources they need to be the best at what they do. • Have the power to enrich lives. That's what making a better global society is all about. • Believes that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.
- 10. www.company.com COMPETITIVE ADVANTAGE Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: • Eco friendliness and products that are more efficient and helps support the society. • The main advantage of Samsung is that it has established its brand as one of the ecofriendly product provider. • Samsung outsource its manufacturing so the cost of production is lower. • These are the price at which the customers are very comfortable to buy.
- 11. www.company.com SWOT ANALYSIS Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:
- 12. www.company.com SWOT ANALYSIS Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Strengths of Samsung • New product concept to rollout in five months • Catching the pulse of the consumer, offering good designs & understanding Emotions • Heavy investment in technology, product design, and human resources • Focus on innovative products for the high-end market.
- 13. www.company.com SWOT ANALYSIS Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Opportunities of Samsung • Distinguish its service from competitors. • Offer product variations • Demand for cell phones driven by the service providers or carriers • Tie up with service providers • Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)
- 14. www.company.com SWOT ANALYSIS Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Weakness • Not pro-actively coming out with newer models • Lack in product differentiation. • Different models at different price points • Focus on mass market instead of niche markets • Not very user friendly designs.
- 15. www.company.com SWOT ANALYSIS Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: Threat : • Motorola’s dominance in the U.S, Nokia’s popularity in the European market, controlling more than half of the world market • Aggressive competitors, including Sony, Ericsson, and Sony eating into its share. • Not keeping track of the new trends in the market • Not an accessory and fashion statement
- 16. www.company.com THANK YOU Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths:Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: ANY QUESTIONS