Social media today moves at a mind-blowing pace. As soon as we feel like we’ve gotten the hang of one thing, something new flies onto the radar. It’s tough to keep up with it all. For example, it’s likely you’ve heard of hashtags. Suddenly, they’ve become part of our everyday lives, but many of us don’t truly understand how to use them. Never fear! In this #Hashtag 101 infographic, our adorable friend the hashbot has fun teaching exactly what you need to know about optimizing the usage of hashtags for business.

1. All you need to know
about hashtags
Presented by

2. 2
So… what’s the rave about those
# symbols all over the internet?

3. WHAT IS HASHTAG
3
What exactly is hashtag?
1. A symbol used on social networking sites to
group comments about particular topics.
2. Hashtags make it easy for people to discuss
and exchange ideas throughout social media.
hash∙tag /’haSHtag/ noun

4. #Hashtag today
4
How do you use them?
express ideas
share experiences
DISCUSS topics

5. 5
How can they help your brand?
Create
trends
41% of users share personal
ideas and feelings.
on Search Engines
appearance
Google, Yahoo! and Bing display
#hashtag results.
Grow
Participation
Hashtags can expand the
audience of a conference
200% beyond physical attendees!
#hashtags benefits

6. 6
#hashtags benefits
Users who claimed they would
click on a hashtag to learn more
about a brand or product.
41%
Brand
promotion
Respondents who used hashtags
primarily for searching or following
their favorite brands or topics.
34%
A recent Marketingland survey found...

7. #bashtags
7
conversation
unpleasant
Well meaning companies found their
hashtag campaigns hijacked by
teasing and angry customers.
Don’t use too many! Tweets with
more than two hashtags show a
17% drop in engagement.
overload
Hashtags
Be careful! Hashtags can go wrong.

8. 8
Now that you know about hashtags,
the next step is to use them correctly.
Need a hand? Here are some tips!

9. Hashtag like a pro
9
Think of hashtags as categories/takeaway points.
No one wants to read a tweet full of blue,
clickable words!
Use only one or two
hashtags at a time

10. 10
Hashtags are not inside jokes. Others should be able
to use them, too! If your tag cannot be used by
someone else to further discuss a particular topic,
you’ve gone too specific.
Hashtags must be
useful and memorable
Hashtag like a pro

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Repeat your hashtags at the end of blog posts and
comments you contribute to partner sites. Eventually
when readers see the hashtags often enough, they
will investigate.
Hype your hashtags!
Hashtag like a pro

12. Here’s a little extra…
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#tbt, as in Throwback Thursday, is to
share photos or crazy fads from back
in the day.
In 2011 #Egypt became the rallying cry and
a way to organize communications around
the protests in Egypt.
#nowthatcherisdead was mistaken by many as
#nowThatCherIsDead indicating the singer
Cher had passed – which was later debunked.

13. Copyright 2014, Propoint, LLC
Happy
Hashtagging !
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