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Google Mobile App Research Findings Presentation

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Google Mobile App Research Findings Presentation

  1. 1. Google Confidential and Proprietary 1 Unlocking the Secrets of Building a Great App Mobile App Consumer Research from AdMob
  2. 2. Google Confidential and Proprietary 2 App usage
  3. 3. Google Confidential and Proprietary 3 App usage Google AdMob and Parks Associates, Mobile App Consumer Study, Oct 2013 Are mobile games still casual? X minutes spare: Communication apps XX minutes spare: Games
  4. 4. Google Confidential and Proprietary 4 Business models Google AdMob and Parks Associates, Mobile App Consumer Study, Oct 2013 The majority of users only download free apps XX Only download free apps Budget some amount to spend on apps United States XX XX United Kingdom XX XX France XX Germany XX XX
  5. 5. Google Confidential and Proprietary 5 App Discovery Google AdMob and Parks Associates, Mobile App Consumer Study, Oct 2013 The appeal of the new United States % of users that download an app to “try something new % of users who download an app on impulse United Kingdom South Korea China Japan XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
  6. 6. Google Confidential and Proprietary 6 Keeping customers happy Google AdMob and Parks Associates, Mobile App Consumer Study, Oct 2013 Use ads in the right way to maximize revenue Approximately a third of users in the UK, france, germany and the US had clicked on ads in apps.
  7. 7. Google Confidential and Proprietary 7 Thank You!

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