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Ariat Inspirational Business Presentation

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Ariat Inspirational Business Presentation

  1. 1. SPRING 2015 SPRING 2015 | EUROPEAN MARKETING GUIDE
  2. 2. SPRING 2015 WE BELIEVE IN 2 INNOVATION Ariat was founded with the goal of making the highest-quality footwear and apparel for the world’s top equestrian athletes. DEDICATION We are a community of people committed to those who ride, ranch, and work outdoors. We make products we’re proud to use. BALANCE We play as hard as we work. And playing includes, family, friends, and living outdoors. RIDERS AS ATHLETES As athletes, riders put their bodies to the test every day. We create high performance boots and apparel that keep up. POSSIBILITIES We strive to redesign, reimagine, and reshape our world, while staying true to the values and traditions that keep us authentic.
  3. 3. SPRING 2015 SPRING 2015 | EUROPEAN MARKETING GUIDE FOOTWEAR
  4. 4. SPRING 2015 TALL BOOTS 4 Ariat’s collection of tall boots is the cornerstone of classic tradition designed for advanced performance both in the show ring and in the field. Features include quality craftsmanship, premium leathers, sophisticated styling, advanced technology, and elegant detailing for the uncompromising equestrian athlete. Marketing Support National print advertising Targeted public relations outreach Dedicated in-store materials ariat-europe.com feature Social media engagement Event and trade show feature FALL 2014
  5. 5. SPRING 2015 FALL 2014 OUTTERWEAR
  6. 6. SPRING 2015 OUTERWEAR 6 Ariat Outerwear combines classic styling, trendsetting features and high-performance fabrics for superior comfort in the ring and around the barn. Ariat’s exclusive, elasticized mesh panels, built into the lining, accommodate a full range of motion and maximum breathability in the shoulder and upper torso.” FALL 2014 Marketing Support National print advertising Targeted public relations outreach Dedicated in-store materials ariat-europe.com home page feature Social media engagement Event presence
  7. 7. SPRING 2015 FALL 2014

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